It had to happen sooner or later… Google brings the power of Search to eCommerce!
Hmmmm – maybe eBay can sign up for Google Commerce Search and scrap this whole “finding” experiment… Maybe with Google Search installed on eBay.com, the term Best Match might actually mean that the best product matching the search terms entered will be presented.
Oh – what a novel idea – Actually allowing the person doing the search to determine what it is they are searching for…
But I Digress – eBay and Google burned bridges long ago and ever since that time, Google has grown stronger while eBay – well we all know where eBay’s numbers are – in the hands of PayPal! So… what is Google Commerce Search anyway? (Get most of the scoop at this link Google Support)
Evidently Google has a few tricks up their collective sleeves…
Google is making it easier than ever to improve search in your own online store From Google:
How it Works
Once you’ve signed up for Google Commerce Search, your site administrator will follow these simple steps. Step 1: Submit your product data to the Google Merchant Center and Google Product Search. Visit www.google.com/merchants to upload your items via data feeds, direct uploads, or use our API. Step 2: Customize the look and feel of your on-site search engine. Log into the administrative console to manage product promotions, upload synonym dictionaries, and control parametric search options. Step 3: Analyze your site’s traffic and search effectiveness. View custom reports on top queries, special feature usage and more.
Search is a critical part of the shopping experience; in fact, 71% of online shoppers use keyword searches to find products (eTailing Group). Google Commerce Search addresses this need by offering an easy-to-deploy solution with Google speed and relevancy.
Increase your website conversions — and sales
The average conversion rates of retail sites is barely 3% (Forrester). Yet, with effective tactics, retailers can achieve a much higher conversion rate. For instance, the top 10 visitor-to-buyer conversion rates ranged from 16% to 45% (Nielsen Online). Effective search can bridge this gap considerably: customers who use the search box on e-commerce sites convert at nearly three times the rate of general browsers (MarketingSherpa).
Increase customer lifetime value
Forrester projects that 47% of online retailer revenue comes from repeat shoppers. By enhancing shopper experience, Google Commerce Search can improve customer loyalty, and ultimately increase customer lifetime value.
Deploy within days
Google Commerce Search is an entirely hosted, software-as-a-service offering. You simply upload your product information to Google Merchant Center, and Google Commerce Search intelligently leverages the product feed and provides your website with search capabilities.
Easy to scale
With Google Commerce Search, you are leveraging the powerful Google platform: the speed, relevance, reliability, and certainly scalability. As your customer base grows, you can scale your search solution effortlessly – without adding any servers or other infrastructure.
Add features — without upgrading
By deploying a Software-as-a-Service solution, you’ll be able to enjoy the ever-growing number of Google features and updates automatically, without any sort of deployment or upgrade on your end.
Measure and streamline
Retailers who excel at understanding and responding to usage metrics are able to improve conversion rates by as much as 24%, while less responsive companies’ conversions tend to stay flat (Jupiter Research). Google Commerce Search provides you advanced reporting tools to measure and streamline – so you can maximize the effectiveness of your website.
What it Wont Do:
Using Google Commerce Search will not improve your rankings within Google Product Search or in Google.com searches. Google Commerce Search will allow you to promote and order your product listings when users search for items on your website.