This is Another edition of Will it Sell?
We have not done a head to head comparison like this in awhile… The idea is simple, basically we list the same exact item on two eCommerce platforms to see which gets the most traffic. Ultimately the test is who or where will the item sell the item first?
Today in the interest of being topical we are using a special listing as our test case.
A 5 – night vacation in Florida including 4 Club Level seats for the 2009 NFL Championship game at Raymond James Stadium in Tampa, Florida – otherwise known as the SUPERBOWL. This year the teams playing will be the Arizona Cardinals vs the Pittsburg Steelers but the winners of this eBay auction or Bonanzle listing will be playing on the sand in Indian Shores, Florida.
eBay vs. Bonanzle Football Style
Why pick eBay and Bonanzle? Well we have accounts at both venues and the last time we did this test it was eBay vs. OnlineAuction.com – eBay won that one hands down.
First up is Bonanzle –
Our Bonanzle listing is presented below – this listing is offering a fine stay in Florida and great tickets to the Big Game (Click the image to see the listing live on Bonanzle)
Next we have the eBay Auction Style Listing
Will eBay outperform Bonanzle? Or visa versa?
This will be a short test because the Superbowl is just around the corner – February 1, 2009 and the check in date for the Beach House is January 28th… Better get cracking and sell this puppy.
One note – as you can see by the size of this screenshot, many eBay listings become inordinately long. This is due in part to the additional and some say necessary terms and conditions needed in each eBay listing in addition to all the extra eBay display material. Bonanzle keeps it simple, with the content of the listing being the star – not all the rules and conditions and other distractions found in some eBay listings.
Again – Click the image below to see the listing live on eBay.
Which listing will win? Where will the traffic come from to sell this package?
Arizona Cardinals- do you like eBay? Pittsburg Steelers fans – have you ever heard of Bonanzle?
I am curious, are you?
One more difference I see immediately between the two listings relates to SEO. I am going to list each url as it presents in the address bar for each listing below, which do you think is more search engine friendly?
Personally, it seems to be no wonder when you look at the keywords in the Bonanzle URL that my other Bonanzle listings seem to outperform eBay listings in Google search.
Chime in with your thoughts – in the comments section below….