In my view, using the power of content and information in a small business is the new marketing plan. Inform, entertain, teach, share and contribute. Your customers want to know they can trust you, your customers will go where they can find out more information about your products. If you do not have a place for them to find that information, your customers will go elsewhere.
Archive | October, 2008
Since the Trading Assistant Journal enjoys a certain amount of credibility in this space I feel I should take note of this particular incident and try to nip any further outbursts in the bud.
I became aware of this new marketing initiative through the comments section of this blog. Suddenly I was innundated with positive comments about Bonanzle coming through my Blackberry. Apparently the Trading Assistant Journal was listed in this weeks to do list for the BAC.
I have not seen how it works, but apparently ITS’s VINterchange system has the capability of automatically populating eBay listings with all of the OEM parts information needed to sell these parts to the public in a fast and efficient manner. This could revolutionize the used auto parts industry on eBay motors.
I question why sites who want to tackle the giant of eBay when it has shown its weaknesses have not utilized this simple method of attracting new users and visitors. Affiliate Marketing.
The core eBay business is still active and alive, the patient is with us, physically if not in spirit. We can see something is wrong, our trusted friend is not quite the same, we know deep down there is a change coming that we do not want to think about or speak about…
Bonanzle has attracted a lot of attention lately with a fresh new look and way of providing a marketplace for both buyers and sellers. Listen in Today to a live interview with Mark Dorsey of Bonanzle!
One of the biggest pain points for buyers on eBay is the checkout process. With all of the third party solutions and off eBay checkout links there is no standardization of the payment process. Payflow is a secure, reliable payment gateway now integrated into the eBay checkout.
Many will lament the old eBay, and will proclaim a movement to return to basics… I am afrraid that train has left the station. If you stick with eBay, and many should… Look forward, not back.
Even though “Virtucon” (eBay) is very successful, few of Dr. Evil’s advisers will argue with the despot or tell him what in the evil empire’s world exactly has changed. Everyone has their own idea on which way the Evil organization should go or do to dominate the world.
These Twitter Tweets are notes I am taking as I listen to the call. The notes I will place here will be merely my opinions and impressions of the meat of the conversation. For the actual transcript please contact eBay investor relations.
Oh, and sorry if you are one of the eBay employees packing up your desk today, really… I know it hurts.
Listen Up eBay, in political parlance – You have lost the core audience, your evangelists are few and far between… When PESA publicly sends out a message like this… Someone should take note.