Will it Blend – Blendtec – Your Next Viral Marketing Video


Will it Blend? 

The brainchild of a very creative marketer by the name of Tom Dickson, best known for demonstrating his Blendtec Total Blenders by turning unlikely things like iPhones into iDust.

While Mr. Dickson has very successfully proven the theory of viral marketing is it possible to follow in his footsteps or even surpass the massive success of the series of you tube videos called Will it Blend?  I think so…

Producing video today is much easier and faster than ever before.  The only thing slowing most marketers down is creativity.  I am not saying everyone should sell blenders and create videos of them pulverizing inanimate objects into dust.  Yet I am suggesting it is this type of creative and somewhat irreverent thinking which makes good marketers.  Video is just the tool, creativity is the gift. 

Think about what it is your selling online… Is it convenience, is it quality, do you have a unique product not found elsewhere?

No one would have thought selling blenders would make someone into an international superstar but this is exactly what has happened to Tom Dickson.  Seemingly mundane and ordinary products can be turned into exciting sales figures with just a little bit of creativity. 

Ever heard of a pet rock?

Look inside yourself or your organization for some creative ideas on how to market the products you sell in a new way.  Viral video is an inexpensive and relatively easy method to test your creative drive.  Think about what you could do, how you would do it, and then just go and shoot the video.  Production quality is not the primary importance here, uniqueness is…

Some Video Making Ideas:

Selling kids toys or clothing?  – Donate several of your products to the local daycare or children’s center and secure permission to video the kids using your products.  (Get model releases)

Offering Youth or Teen oriented products? – Same deal, only find where the teens hang out (Skate Park) and give them some free goodies, get opinions, ask for ideas… Teens can be a goldmine of marketing information.

Health Related products? – Retirement center or community centers are a great place to find willing subjects for a quick video review of your product.

You don’t have to be a fancy New York ad agency to do this. Just research model releases and go into the field.  Exchange products for on video reviews, the ideas are endless…

The point here is selling blenders was never sexy until Blendtec and Mr. Dickson hit on an idea…

Whats your idea?

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0 Responses to Will it Blend – Blendtec – Your Next Viral Marketing Video

  1. Susan Coils August 5, 2008 at 8:55 am #

    Video is definitely the way to go at the moment. But coming up with the creativity to get the maximum benefit is the hurdle.

    Personally, I wish I could get into it more. Guess I’m just not the creative type. But after watching the video, I’m wondering if it’s worth opening an “iPhone Smoothie’ store?

    Thanks for the post. Food for thought.


  2. Great Post! August 6, 2008 at 2:19 am #

    This guy is a genius. People will send that video out like crazy. The fact that is is well produced is just a bonus. Brilliant – I bet he’ll get 2,000,000 hits on the iPhone one.

  3. Consignment Pal August 15, 2008 at 1:56 am #

    Speaking of creative, Scott, I like your handsome icon at the top right above your Linkedin banner!

    Consignment Pal Business Directory

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