Promote Your Products Online – eBay – Blogs – Forums – Rummage Sales

eBayeBay is making changes

The recent changes in eBay have been well documented and yet more are sure to be announced in the coming months. These changes could be positive for the eBay community as a whole (removing under performing sellers) but some sellers on the site are bound to be looking for other options.

Some sellers appear to be thinking the changes on eBay may not fit into their specific business plan, or the sellers may find that their business practices no longer fit into eBay’s new plan.  A majority of the eBay sellers will continue to succeed on eBay…

In any case, it is always prudent to be aware of other available channels offering auction and fixed priced goods to the public. Diversification is a meaningful term used by more than stockbrokers.

No matter where you list your items for sale, as a seller it is in your best interest to promote your own merchandise online. Just placing an item in a channel such as eBay and hoping it will sell is not the most effective marketing plan. There are many ways to send traffic to your own merchandise, no matter if it is listed on a standalone eCommerce website, eBay or one of the other channels such as

Promote your own listings with these simple suggestions…

  • Start a blog – Use this online property to promote the products you sell in a passive way. Describe how the products work and offer third party reviews. Share stories about how the product has been used or solicit and share customer testimonials for your products. All of this content will give the buyer more information than they are normally used to seeing, and you know buyers are searching for information. Give them your information and then send the buyer to your product. This is not manipulative or underhanded as long as the information you provide is truthful and useful. Give the buyers more than they expect and they will buy from you.
  • Comment on other Blogs and in Forums – These comments should add to the conversation and bring value to the other blog property or forum. Find out where people are discussing topics related to your products and then add insight and information in these places. Any link you add should not go directly to a product unless asked.  When you link, link back to relevant information in your blog.
  • Promote the community – The sellers at have done this with the grassroots effort to promote an idea which has spread like wildfire. The sellers Rummage Sale truly exemplifies the core values of the community mall aspect of selling online in a specific venue. eBay had this feeling of community at one time and now it seems the members of OLA are trying to join together to recreate the best of what eBay had to offer in the early days. The OLA Rummage Sale has started from within the community of sellers, not as a channel sponsored event. These sellers want to bring attention to themselves and one another to help insert the site into the buyers’ consciousness.
  • Rummage Sale…

    Rummage Sale

I am a member of OLA as a seller (new member) and I find the comraderie of the site refreshing and infectious. With some more exposure and regular outside promotion by the members, it could one day become one of the best places for sellers to go outside of eBay for auction style selling.

We all need options…

Press Release

OnlineAuctionLogo Sellers Hold Huge Rummage Sale

In a grass-roots push to publicize the online auction site they now call home, members of online auction site ( are holding a Rummage Sale. The sale which will run from May 1st through May 7th features name brands, antiques, collectibles and miscellany, all of which will start at 99 cents with no reserve!

The ambitious OLA members, many of who came to the site from industry giant eBay, came up with the idea themselves, organized it themselves and sold the idea to more than 300 of their fellow members who have all pledged to list at least 10 items each. Spokespersons say that many of the sellers will be listing much more and that a special category has been created just for the sale.

Their unusual tactic came as no surprise to CEO Chris Fain who has come to expect site members to show initiative. Fain says, “Thanks to our members is experiencing the fastest rate of growth ever.”

OLA has no listing or selling fees. Sellers join for a low monthly or yearly fee and may have direct contact with buyers. Feedback remains a two-way street.

For more information or to join in the OLA Rummage Sale:

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0 Responses to Promote Your Products Online – eBay – Blogs – Forums – Rummage Sales

  1. Cliff Aliperti April 30, 2008 at 12:20 pm #

    Hi Scott,

    I ask the obvious question about OLA — how are sales?

    If they are good, are there any listing tools available? Let me rephrase, any “on-the-cheap” listing tools, which of course, would be all the better if they happened to be eBay compatible.

    I think I checked out the site last year and dismissed it, but I think that was because my categories were kind of dead. I’ll have to give it another look and see if action has picked up in those spots any.

    Thanks for the post!

  2. Online Networking April 30, 2008 at 12:25 pm #

    I agree. I think the site is very nice and refreshing.

    Amanda <3

  3. Scott Pooler April 30, 2008 at 12:42 pm #

    Hello Cliff Aliperti,

    Thanks for your comment!

    I do not have solid numbers but the site has grown a great deal recently. They claim to have 13 Million items listed and I have seen sellers with feedback in the thousands listed. (Feedback gained on OLA, not eBay).

    I understand the site is due for a facelift very soon…
    Keep an eye on it, the community feeling among the sellers is very interesting, and refreshing.


  4. Cliff Aliperti April 30, 2008 at 1:15 pm #

    Thanks, Scott, I’ll definitely keep tabs in person and through your blog.

    What you say about feedback is encouraging. I ran into this on iOffer, but then I went to sell and realized you could import eBay feedback. So, unique, OLA feedback is a good thing.

    Thanks again,

  5. gemini749 May 3, 2008 at 6:23 pm #

    I just recently joined OLA and have had relatively good success with my sales. Because of family commitments, I can’t list as much as others, but it all seems to be back to the basics….the good ole way that many of us learned to auction online!!!

    Just knowing that there are real, live people on the other end of the phone line when questions arise is sooo refreshing. They aren’t hiding behind the corporate veil. The members are outstanding….each and every one of them!

    I am excited about the upgrades to come and wholeheartedly encourage others to utilize OLA, to become familiar with the site and for goodness sake, introduce yourself on the many chats!

    OLA is refreshing and fun—-come join with us!

  6. Michele May 3, 2008 at 6:27 pm #

    Hey Cliff – You can import your eBay feedback to OLA also. They do not have a problem with that.

    If you haven’t been there since last year, check back in and see the changes. They’ve added “sub-categories” to the menu, which is a tremendous help, both for Buyers and Sellers.

    There are many more changes to come in the near future, and I’m very excited to be a small part of it. And yes, they have GOOD items…some Very Unique.

    Come on over and have a look…I think you’ll like what you find!


  7. MetzyMom May 3, 2008 at 10:57 pm #

    Thank You for this article! We are all working very hard to further OLA and it really is is a wonderful place to buy and sell. It doesn’t matter who you talk to, the excitement and team commitment is there… from the administration to the sellers to the buyers… we’re all happy campers and enjoying being a part of this very special site.

    It is always rewarding to see positive articles like this one and we all certainly Thank You for it.

    Soap Maker

  8. Di ;-) May 4, 2008 at 12:48 am #

    WOW Scott !!! Thanks for the great article !!! You are so right about the positive energy at OLA !!! I’ve been online for over 12 years … sold on eBay for almost 5 … and OLA has the MOST HELPFUL AND SUPPORTIVE PEOPLE I’ve ever encountered in any group !!! 3 days after signing on … I got a totally unexpected call from John in the OLA home office … asking if he could do anything to help me navigate the site or get my listings going !!! Sheeeeesh !!! I ’bout fell out of my chair !!! LOL THEY called ME !!!

    He also suggested I check out the chat rooms … which I resisted at first because the last time I tried it … the only response I got gave me that ‘go away you’re bothering me’ feeling !!! NOT on OLA !!! I had people coming out of the woodwork to welcome me and help with questions I had !!! It is beyond refreshing … it just feels like HOME !!!

    So … thanks again Scott … for your article … and for giving us all the chance to express how much we enjoy and appreciate being a part of OLA !!!

    Di 😉

  9. Rachael May 4, 2008 at 5:27 pm #

    Rummage Sale Going Great at
    Yes You can Transfer your feed back.
    They have bulk lister or a single lister.
    You can add your web site to your sale item.
    You can have a store if you become a founding member.
    All fees is one flat fee of 8.00 per month to list all you want. or if founding member 96.00 per year list all you want and have a store . First 4 pictures are free on every listing. Traffic is increasing, Not Ebay, but getting better all the time. The Rummage sale should bring buyers back for second look ! Exposure ,Exposure !
    Great people to work with, we have a few thats came over that still mad about Ebay and rant a little but most settle down, and get busy.

    Thanks for listening

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