Twitter is now mainstream and big time, if you have not heard of Twitter yet you must have been hiding in some deep dark cavern. Oprah Winfry, Regis Philbin and Ellen DeGeneris are all talking about Twitter. Nearly every local television news department in the USA has a dedicated Twitter specialist and all your friends with iPhones or Blackberrys are using it, but what the heck is it and how does it help your life or business?
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These Twitter Tweets are notes I am taking as I listen to the call. The notes I will place here will be merely my opinions and impressions of the meat of the conversation. For the actual transcript please contact eBay investor relations.
Twibler does not post any statistics about increases in sales due to the use of the service, and I suspect they never will. Are you really ready to bet your social marketing plan on a single untested and ill conceived RSS feed reader for eBay?
It is nice to think that a company such as Coca Cola may have chosen to follow me on Twitter because they think I may have an influence, or my blog articles have inspired them, or for some other fantastic reason… But it could be just because my name was on some other Twitter users list.
The point is like minded people joining together to break bread and talk about what it is that they do in life, at work, and in the social arena. Of course the discussions at this particular table were somewhat different than, say a local Lions Club meeting, but is there really a difference?