I became aware of this new marketing initiative through the comments section of this blog. Suddenly I was innundated with positive comments about Bonanzle coming through my Blackberry. Apparently the Trading Assistant Journal was listed in this weeks to do list for the BAC.
Tag Archives | social marketing
Twibler does not post any statistics about increases in sales due to the use of the service, and I suspect they never will. Are you really ready to bet your social marketing plan on a single untested and ill conceived RSS feed reader for eBay?
It is nice to think that a company such as Coca Cola may have chosen to follow me on Twitter because they think I may have an influence, or my blog articles have inspired them, or for some other fantastic reason… But it could be just because my name was on some other Twitter users list.
Now EBay is trying to become the CIA of Social marketing – Only accepting information from outside sources yet not sharing any of its own. This will be perceived for what it truly is, a very large mistake.