eBay Master Plan & eCommerce – Speculation – Why Not Join The Two?

eBay is in a period of transition...

As sellers we are left to react to the changes - wouldn't it be nice to have an idea about the master plan?

eBay Plan

I don't think eBay will be revealing the complete master plan any time soon...

Either because they do not have one (a possibility proffered in multiple other blogs and chat rooms) or, more than likely, eBay knows each change brings with it a cloud of worry and concern from the users of the site.  If they were to set out the overall plan all at once, it would be met with so much resistance from the community the transition would become almost impossible. 

Once again we are left to speculate - and with speculation comes opportunity. 

Opportunities to dream, opportunities to succeed...

An opportunity to think about what could be...

Lets take a look at what eBay has to work with... Continue reading “eBay Master Plan & eCommerce – Speculation – Why Not Join The Two?” »

Whats in a Name? How To Select an eBay Selling ID for Small Business

eBay_Name1

This morning in my Google Alerts inbox came a question from a small business owner about eBay.

This is not unusual because while eBay wants to create the impression that the entire process of setting up an eBay selling account is a simple 123 affair, in reality it can be a challenge. There are numerous decisions to be made and each one is important.

Nothing could be more important as an initial decision for a small business when setting up an eBay account, than the choice of a name for your eBay ID.  Read More...

Top 10 New Years eBay Store Resolutions for Small Business Owners

Magic of New Years ResolutionsTis the season for New Years Resolutions

As a small business owner do you have an eBay plan for 2008?

Small business owners are bombarded by multiple ideas, emails and suggestions concerning how they should run, improve and increase business this time of year. Among these New Years Resolutions ideas is one which I consider to be the most likely to provide a return on investment for any business owner... I suggest any small business should research the viability of adding an eBay marketing plan, including the use of an eBay store, to the present marketing budget. If you have not already looked into the potential of eBay and eBay Stores, you should designate this as one of the top priorities for your company in 2008.

No matter if your business has an established eCommerce Internet website or not, adding an eBay business/marketing plan to your retail or wholesale operation is not only a revenue producing sales tool but also a promotional venue with an unlimited potential to increase your businesses bottom line and overall worldwide branding exposure and recognition. So lets make looking into eBay a primary New Years resolution for your company, here are 10 resolution ideas and the possible benefits of following our advice:

Top 10 New Years eBay Store Resolutions for Small Business Owners

  1. OPEN and eBay store and stock it with merchandise- This is the first step! Once you make this initial step, your business will be on its way towards gaining worldwide exposure for your brand and a robust and lively new customer base. All built in to the incredible and free built in SEO advantages of an eBay store. Question: Are you aware that more searches are initiated for products on eBay each day than on Google? In fact there are more searches completed each day on eBay than on Google's entire system and every search within eBay is initiated by a consumer looking for a product to buy. People search on Google for free information. Which place do you want your products found?
  2. Build up your positive feedback number- By building the eBay account feedback through purchases and the sales of your store merchandise new and exciting features of your eBay account will become available. Once your feedback rating exceeds 100 all of your fixed price and store listings will be gaining even more Internet exposure on eBay express and you will qualify for many other programs within eBay. When your sales exceed $1000.00 per month, your business will be listed as a PowerSeller. Powerseller status indicates to the consumer that you are a steady and reliable resource and that they can have confidence buying from you. Additionally, when your sales surpass $3000.00 per month, your business will qualify for a reduction in PayPal fees.
  3. Advertise your business locally via eBay - Create excitement and build confidence with your current customers by telling them about your new and exciting eBay store. Your customers will all know what eBay is and you will be amazed at how they will react to the news of your businesses move into eBay. Immediately you will gain a reputation for being cutting edge and Internet savvy.
  4. Set up a Trade - In / Trade - Up Program for new equipment sales - With your company eBay store and Continue reading “Top 10 New Years eBay Store Resolutions for Small Business Owners” »

All Businesses Need Good Accounting Practices – Even eBay Sellers

As entrepreneurs, most of us (not all) dread the meticulous and repetitive tasks which are the basis of real accounting. There are many ways to handle the task and more reasons to do so in an efficient manner. My solution involved hiring my own accountant and keeping her safe and well cared for within the confines of my offices. Having a QuickBooks Pro Advisor as a part of my company is a very good thing for a sales and marketing type like myself.

I believe in the advantages of having these invaluable resources available so much that I have added an accounting services division to my iBusinessLogic group of businesses. This accounting services division is set up to help other small business owners and eBay sellers. AccountingLogic is a result of a realization and understanding of the challenges which face any small business start up or any business entering the e-commerce realm or eBay. The accounting tasks are challenging to say the least. AccountingLogic, headed up by my accountant Kathy Naranjo is designed as a service for just these types of businesses.

AccountingLogic helps any business set up the books and import data from eBay, Amazon, or your own shopping cart. Part of the service includes designing specific macros for most listing software packages, so the day to day accounting requirements of online sales joined with the normal brick and mortar accounts is done smoothly and with little effort. Kathy's team relies mostly on the power of Quickbooks to help her set up different businesses for online sales accounting but she has many tools at her disposal.

If you do not have this kind of resource in your office or home based business you should really start thinking about what you will do to make sure your business accounting is handled properly. Either you will "Do it Yourself" or will you hire an accountant? Finding an accountant to set up and do the day to day bookkeeping tasks of a small business is sometimes difficult and never inexpensive. This realization tends to lead most small business owners to either ignore the task or to try to do it themselves.

Should any true business person ignore accounting tasks? I believe we all know the answer to this question... Continue reading “All Businesses Need Good Accounting Practices – Even eBay Sellers” »