.... Unless You USE It!
It is no secret... I love WordPress as a Content Management System and I am an evangelist when it comes to discussing the possibilities this CMS offers small business owners for website development . The shear magnitude and the purity of this web publishing systems capabilities and simplicity is absolutely mind boggling to me... Yet there is a hitch...
What is the Hitch? The Catch? The Red Herring?
Whats the Red Herring?
The catch is that if the Content Management System has no content, it still will work better than a html hand coded site, but not a lot better.
I have been bumping into this situation with my clients (and even sometimes with myself) for some time now. The "Build it and they will come" mentality just does not wash in this world of search engines and instant information.
A website is judged, not so much on what you have done, but what have you done lately? This applies to all websites, no matter the publishing system they use, if there is no recent content, then there are no recent visits from the nifty search engine spiders or bots.
Build it - is where it all starts...
This lesson became clear to me a long time ago but more recently a situation with a family member clarified my thoughts leading to this article.
My Brother
My Brother is a Fancy Yacht Air Conditioning Man!
My brother Steve is a tradesman, he has worked with his hands all of his life. He is also a specialist and he has a niche like no other to specialize in, Marine Air Conditioning on Yachts.
Steve has worked on installing and maintaining sea going marine refrigeration and air conditioning for the last 25 years. He owns his own business - Cooler Marine Air in St Peterburg, Florida and although he is a small operation his clients are loyal and varied.
Steve has been flown as far away as the Caribbean and Mexico to repair cooling systems on large yachts and he has consulted with manufacturers of the air conditioning and builders of the finest yachts to share with them his experience and his knowledge about what really works in the field.
Steve Pooler can teach both the theory and practical applications of all sorts of marine refrigeration and air conditioning installations, troubleshooting and repair.
So... the guy is good, and that's not just cause he is my brother! He has fans all over the country in this niche and he deserves to be recognized for his very specific skill set and experience...