How many eCommerce Platforms?

This is a simple poll we are running to get a feel for the numbers of merchants exploring the potential of multi channel selling.

Scot Wingo recently revealed that Channel Adviser has over 6000 clients using the CA software platform. We assume the multi-channel selling concept that Scot and CA developed early on has a wider appeal now than it once had when eBay was at its peak.

How many of you are trying new and interesting channels such as Etsy, Bonanzle, Online Auction, Dawdle, or any of the others which have popped up in the last 12 months?  Conversely, how many are sticking just with eBay or your own ecommerce shopping cart website?

We would like to hear from you!

eBay Third Party Providers Experiencing Fall Out? Frooition Loses Managing Director

Recent earnings announcements along with this last years alteration of the core philosophy at eBay seem to have had a negative effect on many of the third party solutions providers who have built businesses upon the foundation eBay created in the late 1990's.

Rumblings and rumors always abound in a industry such as this, but recently changes made at the top levels of some of the most prominent 3rd party providers seems to predict a consolidation and possibly belt tightening within the firms who revolve around and depend upon the eBay brand.

It is true that some new players are entering the market with interesting solutions, software and services yet at the same time, are the executives at older and more established companies making what could be considered exit strategy moves?

From the announcement of a new CEO at Infopia, Coleman Barney, which in and of itself is seen as a move towards new blood and not a barometer an industry crumbling, to the recent departure of the managing director of Frooition, a UK based eBay stores and template design company, changes at the top of several eBay centric service providers seem to be occurring at a faster rate than normal.

I was quite surprised when I noted earlier today that Grenville Wheland had left Frooition and is now seeking new opportunities through LinkedIn (see Below). Grenville had been purported to be one of the financial backers of Frooition and while his skills as a start up entrepreneur were also touted, on the outside we can only wonder if his reasons for departing may have included deeper financial concerns for the future of the business model.

No Longer With Frooition

No Longer With Frooition

Frooition grew very quickly into a multinational marketing powerhouse for eBay based design work and is still strong today yet they have relied upon eBay as the basis of the business strategy for what seems to be too long when branching out into eCommerce was an available avenue for expansion. My readers will know that I have worked with Frooition as a representative in the States since mid 2007, My dealing with Mr Whelan have always been cordial and above board.  I am sure Frooition will notice his departure.

eBay Live 2008 Karl, Ciz, Grenville Whelan, David Sullivan Fooition

eBay Live 2008 - Karl, Ciz, Grenville Whelan, David Sullivan of Frooition

Channel Adviser, while not changing the steadfast leader of the pack Scot Wingo, has had some major personnel cuts in recent months. As eBay has itself,  a Rolodex or Blackberry full of contacts at eBay in 2007 would be suspiciously empty today.

The industry that has based itself on the largess of this giant we call eBay is morphing into a new animal. Eventually changes beget changes.  While we all wish the likes of Grenville Whelan and Bjorn Espenes of Infopia the best (Bjorn is now the COB), we only have to wonder... who is next?

While riding the gravy train of eBay can be a sound business decicion (at least many of us thought it was), the hard crash at the end of the tracks can be just as abrupt. Other have noted that eBay may be on a uncontrollable death spiral (i.e. Scot Wingo) into the abyss that some great companies (AOL) fall into.

Is it possible that some of these highly placed executives see a bad wind a blowin and have chosen to diversify before the end comes?

I know that even though my heart will always have a place for eBay and I still promote the site and services surrounding its capabailities, I myself have diversified and are very glad that I did.  I no longer depend completely upon eBay as a seller or a service provider.  Having options for myself and my clients is what I am all about now.

Some other service oriented eBay centric companies could take a note...

FP30 eBay Listing Format Fixed Price 30 Days – Velocity and IT Dilemma

Surprise

I was surprised after a presentation I gave at the Product Sellers Seminar with a question from an eBay seller who did not know anything about the new fixed price 30 day format on eBay. The persons question was not a surprise, the fact that anyone who has an eBay account and did not get a notice or a phone call about the FP30 program was my quandary. 

Here I thought everyone knew...

OK - for those of you who did not know about this change ( I know, another change at eBay - groan in unison), here is eBay's explanation of the program.

Fixed Price - 30 Days

Starting September 16, we are lowering the listing fee for all items sold via the fixed price format to only 35 cents, and a special rate of only 5 cents through the end of the year for Buy It Now™ fixed price listings in the Media categories (Books, Video Games, Music and DVDs/Movies) using pre-filled item information. (See our new Fixed Price fee structure here.)

Accordingly, we are shifting the majority of our costs for most categories to the back end (final value fees), which you only pay if you're successful in selling an item. In extremely competitive e-commerce categories such as Consumer Electronics, Cameras and Computers, we're decreasing final value fees. This means we're giving you an even bigger incentive to list these types of items on eBay.

In addition to the pricing change, we're extending the listing duration of all Buy It Now™ fixed price listings to 30 days, up from seven with an option for automatic renewal. For sellers whose items that may take longer to sell, this change will be a huge cost reduction and time saver. Taken together, these two big changes – 35 cents for up to 30 days - represent a 70 percent reduction in listing fees on fixed price items

My original take on Fixed price 30 days is that its a good thing but as with all things eBay - it depends...

Depends upon: Continue reading “FP30 eBay Listing Format Fixed Price 30 Days – Velocity and IT Dilemma” »

eBay Money Saving Tips from eBay Strategies – Good News for Buyers or Sellers?

Coupon

Scot Wingo has put together a great post today...

detailing the ways buyers can take advantage of all the promotions eBay is flooding the market with... Coupons, partnerships with MSN search and other offers... Save over 30% on some purchases... Check out the story at the link below.

Anyone See A Surge in Sales From This?

As an aside, I would like to ask my readers if they are experiencing any surge from these new offers eBay is placing in the marketplace?

Has anyone noticed the MSN connection yet in real sales figures?

I can only assume this kind of promotion is a positive for sellers, but of course this evaluation would only be accurate if it actually works.

If eBay continues to leverage it's present clout to forge partnerships with search related marketplaces and offer incentives outside of eBay, continued participation in eBay as a seller may in fact be a good strategy once all of these changes in the system and the internal marketplace shake out.

Let me detail why:

  1. New standards for sellers will eventually remove the bottom feeder sellers and scam artists. This will help in two ways: One, increase buyer confidence in the site and : Two, reduce competition in most categories for the buyers. Fewer sellers will equal higher sales for those who remain.
  2. Increased exposure in search, even if it is just MSN, will increase traffic to the site. Obviously this is the main reason for including an eBay store in your eBay business strategy, to get that exposure outside of eBay in search across the board (Google, Yahoo & MSN).

Some will say these new incentives only add to our costs as sellers and will eventually result in another fee increase. Others will claim this is a desperate effort by eBay to increase traffic to the site and keep Wall Street happy... I say I want to know if it will work to help my bottom line.

The link to Scot Wingo's great post on saving money is below.

eBay has gone discount crazy - 20% cash back now avail! Up to 30%+ off if you play it right!!!

eBay Strategies

Next... More coverage of the recently ended eBay Live 2008 - I have about 10 articles in the works and they will be found in several locations. Here, All Business Auctions Blog, iBusinessLogic Blog, and possibly a new Frooition Blog I am working on.

eBay Heroes – Another eBay Live Cutesy Theme, Gone Awry

eBay HeroeseBay Live is always a little kooky...

Scot Wingo woke me up to that fact in his blog post this morning about the newest eBay Live 2008 theme:

eBay Heroes

Scot characterises the depiction of these "heroes" in his article, so I won't go there...

What I see here is a company which can not seem to craft a cohesive message.

To me, eBay Live should always be, first and foremost, a place to get business done and to learn about the business of selling and buying on eBay.

This year, with the changes in upper management, I thought I had heard a new more business like tone being projected from the altar.

Apparently that tone is just a puff of hot air...

If the message is big business merchandising and improvement of the buyer experience, I would think eBay would start by improving the seller experience at this, the last ever eBay Live.

In the past, one of my main gripes about eBay Live was that it seemed to be run by the same people who organize frat house parties and volleyball tournaments.  Continue reading “eBay Heroes – Another eBay Live Cutesy Theme, Gone Awry” »

Review – eCommerce Summit ECMTA PeSA 2008 vs Catalyst Pinehurst 2008

The eCommerce Summit in New Orleans wrapped up the event today with a Habitat for Humanity volunteer workshop.

Habitat

More than 100 of the over 500 eCommerce Summit 2008 attendees and journalists who attended this year's 3 day long conference in New Orleans, dedicated time and elbow grease to help this worthy charity build homes for people in need in New Orleans. Final numbers have not been tabulated yet, but at last count the event raised over $80,000 for Habitat for Humanity.

eBay Donation Habitat

On the first night, Frontier Marketing (one of the main sponsors of this Summit) presented a check for over $30,000 to benefit Habitat for Humanity. Frontier requested $1.00 donations from each active customer and over 15,000 customers joined the cause. To make the gesture twice as impressive Frontier offered a dollar for dollar matching donation. Frontier, together with their customers raised over $30,000 to help Habitat. eBay surprised the crowd prior to Lorrie Norrington's keynote address with a $50,000 donation for Habitat in the name of all eBay sellers. In addition, Genco Marketplace donated many fine prizes for a silent auction benefitting Habitat as well.

ECommerce Summit

eCommerce Summit vs. Catalyst Pinehurst? Catalyst

Recently (yesterday while in the NOLA airport via a Twitter Tweet from a friend) I was asked to compare this year's Summit event with the recent Channel Advisor Catalyst conference held in Pinehurst, NC.

On the surface one could say two events do not match up - based on the premise that Catalyst is primarily sponsored & promoted by a single multichannel solutions provider and the eCommerce summit is sponsored by two connected trade organizations with additional corporate sponsorship from multiple solutions providers. There is an overlap of sponsorship for each event, yet each event had a different look and feel.

Some points of comparison are available to informed observers, I am sure many of my readers could easily chime in with comments regarding the differences, I met with many of them at both events.

The initial impression: Continue reading “Review – eCommerce Summit ECMTA PeSA 2008 vs Catalyst Pinehurst 2008” »

eBay Estimator Tool Down – Coping with Best Match Just got Harder

eBay Labs has had a tool running which helps sellers determine the best title keywords to use when crafting a listing with Best Match search in mind.  eBay estimator

Recently Scot Wingo of Channel Advisor in his eBay Strategies blog published an article which indicated some sellers were hacking the best match system by using the eBay estimator tool. 

Scots Article apparently ruffles feathers at eBay and rather than fix the algorithm which allowed the system to be hacked, this morning they removed the tool utilized by thousands of honest sellers who were simply using it as it was intended.

The page is still up and on it the tool has been removed, the following statement is in its place: Continue reading “eBay Estimator Tool Down – Coping with Best Match Just got Harder” »

Catalyst 2008 Wrap up – Part One – First 2 Days eCommerce, Social Networking, Scot Wingo eBay & More

Whew,

What a way to spend three days in North Carolina! Catalyst 2008 was a informational bonanza held at an unbelievably beautiful and historic resort. There was more to talk about than the accommodations or the hosts.  I have approximately 30 pages of handwritten notes compiled from the three days of sessions and meetings at Catalyst 2008.

I also had quite a flight delay due to weather last night so please excuse me if I do not get all my thoughts out in this one post.

Let's just summarize the Highlights and I will go into greater detail in future posts.

Highlights:

Day One

  • Meeting Joe Schaefer and the people from Jellyfish.com (a Microsoft acquisition) on the ride to Pinehurst from the Raleigh-Durham International Airport on a shuttle provided by PayPal.  Jellyfish is a new way to use pay per action advertising and I think anyone interested should check them out. Nice people too!
  • Keynote Speech - Chris Imegima - Nike - Seeing the magical ethos of Nike and how they can use the significant power of branding and celebrity to push forward innovation in marketing and design was a pleasure. Hearing all of the self promotion marketing speak was less than impressive, as I have already stated. Nike is a wonderful brand and I am certain everyone in the room (which was also filled with wonderful brands) could have learned something from Nike; I am just not sure we were privy to any actionable information or could apply what Nike is doing to any other brand or eCommerce operation. Afterall, is Catalyst not an eCommerce event?

Day 2

  • Scot Wingo - Keynote of Day 2 - ChannelAdvisor Update - Scot obviously has a handle on the pulse of eCommerce. His presentation on day 2 was more than about the status of ChannelAdvisor; the presentation covered almost ever aspect of online sales and eCommerce, trends, predictions, profits and possibilities. This was a no-holes-barred review of the year past and the future for not only ChannelAdvisor and their clients, but for the industry as a whole. Main points included:
    • Shopping via search is 41% of gross while direct to site is down to 20% and dropping.
    • People find products through search.
    • Amazon is increasing sales
    • Yahoo is increasing in search,
    • eBay's decline has leveled out.
    • Comscore Q 107 is showing a slowing of eCommerce trends, yet ChannelAdvisor clients has seen a 19% increase year to year.
    • Scot Wingo sees plenty of growth for multi-channel merchants - "Don't listen to pundits"
    • eBay only sellers - "Missing out on 75% of the pie"
    • Google = 60% Market share in USA / 80% Rest of the World - Search is very important as is long tail and Google checkout showing a bump in click through rate.
    • Older Comparison Shopping Engines declining in traffic & importance while new CSE 2.0 sites like Jellyfish, Ciao & Pronto are growing fast.
    • eBay - GMV growth slowed to 8% vs 20%, active users NOT growing, fixed price is growing and top buyer issue is shipping. eBay growth is slower than eCommerce and changes are bountiful.
    • Amazon - Growth is faster than eCommerce, Amazon Prime is primary factor and Amazon.com growth is up 40 - 50% year to year.
    • Major Announcement - Buy.com and CA form partnership - No integration fees for CA customers with full access to 11 million Buy.com customers.

As you can gather, Scot's speech held a great deal of information and for a non-shorthand note taker, I think I gathered most of the important points here. There were more, to be sure, but overall I think the tone was positive and factual, not self-promoting...a real refreshing change from standard CEO type presentations. Scot seems more the analyst type than a self promoter - he shows the facts and follows the information. This may be why his CA products are so well received. With the data ChannelAdvisor includes in their products, it is hard to argue with the value.

  • eBay - See my last post about eBay's presentation with PayPal - I will write more about some of the details from this presentation in a detailed post on another day. The highlights were few and far between but not all was lost. I will keep you posted.
  • Social Networking - a panel discussion including representatives from Buy.com, Canvas on Demand and Abe's Books. In summary, my impression from this discussion was that the panelists had not seen a significant bump from social networking marketing. The general consensus seemed to be to not invest a great deal of time or money into social networking unless you have a clear plan and see real benefits. Some social networking efforts have paid off, especially opening up your eCommerce website to the use of customer generated reviews. Reviews drive sales and create dynamic fresh content for SEO. Another point: If you plan on populating sites like Digg, Stumble Upon or Twitter with your own content, be transparent. Do not submit content without a clear understanding for the reader regarding your association with the product. Finding conversations about your niche and joining is a recommended practice.
  • Life Cycle Model Small Business Infant to IR500 - Scot Wingo moderated a discussion including several merchants who started with very modest beginnings and have grown online businesses into major brands.

"eBay is a Firehose." said Bill Frische of Dyscern. "No channel provides more traffic."

The consistent message from this panel is all of these sellers continue to use eBay, even when the other channels and their own websites provide a great deal of revenue. eBay is still a great place to find traffic and new customers. You must know what sells where and how and never keep stock longer than 28 days; older stock is sold on eBay. All of these sellers sell internationally.  With the dollar what it is, you must sell globally.

Best Investment - "Make your own website." - Jacob North SophiaStyle.com

"EBay is training wheels for eCommerce" - Scot Wingo

Worst Investment - Shopping.com (Source asked to not be quoted)

Overall this was a very informative panel discussion by sellers who have been there and done that.

In my next post, I will get into detail regarding the rest of Day 2 and the insights provided by Mr. Vince Monical of Google, plus the very interesting 10 person focus panel of local Internet shoppers from the surrounding Pinehurst community in our next post. Day 3 was very interesting with a "Pimp My Site" demonstration put on by fellow eBay stores designers Debbie Levitt, Andrew Main and Jeff Dyksen and it ended with a great presentation as the final Keynote with Ben Ling of Facebook.

Also look for a more in depth article on our sister blog Allbusinessauctions about the creative ways companies like 3balls.com and Fleegolf have used the power of trade ins and trade up merchandise to build a business based upon eBay and eCommerce. Coming Soon.

Catalyst, Day Two Quick Report – eBay – Google – Scot Wingo

It is now almost the end of Day 2 here at Catalyst.  I have a great deal of information to share, but alas I am due at the resort club for a special dinner.  I am in my room just doing a quick freshen up before dining at the famous Pinehurst Club.

In summary for day 2, I will say that Scot Wingo presents himself as a straight shooter across the board, not that anyone would think otherwise.  The entire keynote presentation he made this morning was well thought out and included real meat for online merchants.  Later Scot presided over a forum-type of presentation giving a synopsis of how several ChannelAdvisor client companies had grown their online businesses from "Infancy" to full "Adulthood" as Internet merchants.  One notable comment by Scot was, "eBay is like training wheels for eCommerce."  Very Interesting...

eBay & Paypal combined forces for a presentation which revealed a certain nervousness from Stephanie Tilenius, the new head of North American operations for eBay. It is obvious that eBay has suddenly realized that merchants are actively seeking new channels to sell goods.  A great deal of anguish over recent and some long term problems at eBay was expressed by the audience in the question and answer period after the joint speech. Stephanie Tilenius indicated that we have yet to see the end of drastic changes at eBay and said, "by this time next year we will not recognize eBay.com compared with how it looks today."   Interesting yet cryptic quotes.  To be fair, I should say that Stephanie's handling of the questions which were presented by less than friendly voices was both calm and well thought out.  But no specifics were given to sellers which would allow them to allay fears over the recent and coming changes at eBay.

Google's presentation later in the day by Vince Monical, head of Google's eCommerce and Analytics team, included a lot of interesting facts about the methodology of search.  A great deal of emphasis was placed upon the effectiveness of the site's analytics product, Google site comparison and the multitude of eBay "Cloud" apps which can be run from any computer anywhere, like Google Docs & Spreadsheets.  The effectiveness of Google checkout was also touted but it did not seem as though the audience had been sold.  In fact, the last session of the day included a 10 person focus group of local citizens in Pinehurst, NC, who shop online.  Not one of those people raised their hand when asked if they were familiar with or would prefer Google checkout over any other type of checkout.  Several members of the focus group were familiar with PayPal however.  Some work needed there for Google.

There is still so much to cover and write about today.  One main thought though...if you hesitated about coming to Catalyst for any reason in the past - maybe because you thought it was just a sales pitch for ChannelAdvisor - put that thought out of your head.  This conference is worth every penny of admission.  The ChannelAdvisor people, from top to bottom, seem to honestly want to help online merchants improve with solid information.  There are many views expressed here, and not all of them coincide with what could be expected from a rah rah self-promoting conference, which this is not.  And I can say that I am simply glad that I spent my day here today.

I have only covered about 1% of the notes I jotted down in today's sessions. More is available to write about for sure, including real commentary about social networking marketing, small business life-cycle models for Internet sales, eBay based trade up programs used very successfully by online merchants in the Golf category and much more.

Stop back by and I will try to put into words all I learned today, but for now I must get to the dinner and try to absorb even more useful information from the people attending and presenting here at Catalyst.