Last night in my car I was driving and listening to Seth Godin on a  podcast....  

Seth Godin

Some of you may be unfamiliar with what a "podcast" is or why anyone would listen to one?  Podcasts are recordings of events, shows or seminars and/or the occasional sales pitch.  Some podcasts are similar to talk radio shows with live callers hosted by a main host and sometimes a co-host. 

Today's "radio show" has been moved off of the airwaves and into your iPod or other mp3 device.  Thousands of these podcasts are available, mostly for free, in the iTunes store. Far ranging topics are available as podcasts on iTunes and in other places around the Internet.  I usually focus on the Internet marketing and ecommerce titles but also download free photoshop training, "This Week in Tech" podcasts from Leo Laport, John C. Dvorak's "Cranky Geeks" financial news and a few more.  Topics are plentiful and inspiration is included. 

I listen to these podcasts to try and learn something while doing things which would be unproductive otherwise.  I have learned a great deal just from this free resource and I have been fortunate enough to forge more than one friendship with people I would never have met because of podcasting.  Continue reading “Advertising & Promotion and Seth Godin – New Marketing” »