Tag Archives | knowing the audience

Pitchmen – Can eCommerce Merchants learn from BILLY MAYS and Anthony Sullivan ?

Billy Mays may yell louder than you like and Anthony Sullivan may not be a household name, but we can learn from the many years of experience of these two pitchmen. Refining your selection of products to sell, knowing the magic price point number of your audience, explaining the product in a way that takes no effort for the buyer to understand and showing the problem the product solves immediately and demonstrably… are all key to improving your bottom line.

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