Tag Archives: Information Marketing

What is Information Worth? – 2.11 Million Dollars

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I was just reading my email, as I do several times each day. One of my quickest clicks in my inbox is always items from Google alerts. These alerts bring many interesting ideas and stories from around the World and the Word Wide web.

The unique eBay story delivered to me by Google and immediately catching my eye today, relayed the facts surrounding an incredible amount of cold hard cash someone actually paid to sit down & lunch with a very smart man. 

The price was extreme, the lunch is not included, the proceeds go to charity.

Read this Reuters story about how some very wealthy man paid 2.11 Million Dollars on eBay to sit down with a more wealthy man - Warren Buffett of Berkshire Hathaway, to have lunch.   I assume the winner of this outrageous charity auction hopes to glean some sort of incredible insight into the business of investment banking.  Otherwise he is just a generous soul who wanted to help the homeless in San Fransisco all the way from his home in China.

This was one of the highest grossing transactions ever completed through eBay and certainly for charity using the eBay auction platform.

In any case, this story brings to light a real commodity in the world wide economy... Information.

People have always paid for, worked for or tried to steal information and they always will. Information is as valuable as Gold or Silver and it is much more portable.  The Word and the people in it are starving for information and in these times of instant Internet access and endless streams of data, we just want more.

If you are an expert at anything, if you know how to build, or create or maintain or manage or control something better than anyone else, you have a commodity worthy of merchandising. 

Think about what it is you know that others would like to know.  It does not have to be the secret of life or a million page document.  It could be as simple as a new and very exciting way to knit doilies (not exciting to me but you get the idea).  Anything someone would like to learn could be something of value.

Warren Buffett's lunch time is worth 2.11 million dollars... Your knowledge may not bring that kind of price, but if you could sell it 10,000 times at $9.99 each time, you would not complain.

Think about what you know... It could be worthwhile.

If you were to try and source a product to sell on eBay, what would you look for?

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If you were to try and source a product to sell on eBay, what would you look for?

  • Something you know?
  • Something you can buy cheap?
  • Items at a garage sale?
  • Merchandise imported by container full from china with questionable branding and associated return nightmares?

Seriously, these are a few of the numerous opinions offered by a bevy of self appointed eBay "experts"...

So... Whats the plan? How do you find something to sell on eBay? How do you find a hot niche, a repeatable product with little risk of warranty problems and a high rate of return?

You can do some research... on eBay, on Terapeak, even via Google... All good ideas and great places to look...

Or....

You can do what this young man in Hawaii (Keoka64) seems to have done, without listening to any of the eBay gurus...

Most Watched Listing on eBay

That's right, that long sales letter, seemingly poorly written and photographed listing is the most watched item on eBay. And it is not a fluke. This listing, or one just like it has been at the top of the list for more days than I can count....

Whats the secret?

What is Keoka64 selling?

What is Keoka 64 selling? Read More...

Where do you get your information? From eBay?

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When we sign up as sellers on the service known as eBay, what is it we are buying?

As sellers we are buying access to millions of Internet savvy consumers actively searching and looking to make a purchase of some kind... In addition, we are buying access to the information and systems developed by eBay to sell our products or services to those consumers. 

eBay is a repository of information.  eBay is a clearinghouse of transactional data and a venue to exchange information, in the form of marketing goods and services.  As a corporation, eBay profits a great deal from the knowledge they have developed over they last decade as the premier Internet auction house and marketing service in the world. eBay in turn sells that information and that system to us as sellers and we buy into that service each and every day.

Some may think eBay shares all of this knowledge, gained during years of Internet marketing, away freely. But in fact eBay earns income from every tidbit they choose to release to the public via the fees generated from each new seller who signs up to sell on the eBay system.

eBay has been phenomenally successful, when they share information - most everyone listens and follows what eBay says.  As sellers we pay eBay for the information exchange which occurs with consumers on the eBay site. We also buy into a system designed to effectively and easily sell products to the public.

If you own a successful business and/or have developed a popular product or service... you have information gained from the years of sweat and effort that went into the development of your business.

Information is the currency of most successful people. When you have information others covet then it follows that you have a valuable asset. Continue reading “Where do you get your information? From eBay?” »