Advertising & Promotion and Seth Godin – New Marketing

Last night in my car I was driving and listening to Seth Godin on a  podcast....  

Seth Godin

Seth Godin

Some of you may be unfamiliar with what a "podcast" is or why anyone would listen to one?  Podcasts are recordings of events, shows or seminars and/or the occasional sales pitch.  Some podcasts are similar to talk radio shows with live callers hosted by a main host and sometimes a co-host. 

Today's "radio show" has been moved off of the airwaves and into your iPod or other mp3 device.  Thousands of these podcasts are available, mostly for free, in the iTunes store. Far ranging topics are available as podcasts on iTunes and in other places around the Internet.  I usually focus on the Internet marketing and ecommerce titles but also download free photoshop training, "This Week in Tech" podcasts from Leo Laport, John C. Dvorak's "Cranky Geeks" financial news and a few more.  Topics are plentiful and inspiration is included. 

I listen to these podcasts to try and learn something while doing things which would be unproductive otherwise.  I have learned a great deal just from this free resource and I have been fortunate enough to forge more than one friendship with people I would never have met because of podcasting.  Continue reading “Advertising & Promotion and Seth Godin – New Marketing” »

Larry Phillips – Live On The Air – Filling In For IMA President

Larry Phillips has volunteered to fill in for Steve Grossberg on the eBay and Beyond, Basics to Business Internet Talk Radio Program next Saturday...

Larry Phillips Former IMA Board Member

Larry Phillips Former IMA Board Member

Guest Blogger and Former Member of the Internet Merchants Association

When asked to to the show, Larry readily agreed with one caveat...

I'll be happy to do it.  When you announce it, I want it to be made clear that I am only agreeing because Steve canceled.  The current and former membership still have questions, and deserve answers.  Since I am no longer a member through the actions of the existing Board of Directors, I am not bound by confidentiality, and will be happy to answer any questions regarding what happened up until my membership was removed on Monday.  I would certainly prefer that Steve participated, and if he changes his mind again and decides to participate, I will then leave it up to him whether I should participate or not.

I think Larry is indeed correct, the membership does deserve answers.

Since Larry was a member of both the Board of Directors and the Ethics Committee, I believe he can shed light on numerous topics which the rank and file members of the IMA have questions about.

Larry knows what happened, and when it happened.  I have spoken with Larry at length and find him to be an honest and above board individual who simply devoted a significant amount of time to do his share at the IMA.

Listen Live

Listen Anytime - Live Show on Saturday

His summary dismissal came after he purportedly brokered a deal in which all of the current board members, including himself, would resign and offer the membership a chance to elect a new board.  This deal was completely reversed without Larry's input or knowledge on Sunday, he resigned from the board but not the organization. The next day, Larry was removed without his consent from the organization as a whole, without a grievance or explanation.

It will certainly be interesting to hear what Larry Phillips has to say during next Saturday's eBay and Beyond Radio Show!

ANYONE may call in to ask a question or share their story during or after the scheduled interview with former IMA Board member Larry Phillips: 866-357-7746

eBay & Beyond

PeSA ECMTA DSRs Conference Call – Final Analysis – What Sellers Should Know

Brandon Dupsky of ECMTA hosted today's special invitation conference call for PeSA/ECMTA members and selected invitees of the Trading Assistant Journal and eBay & Beyond Internet Radio Show.

The call, focusing on the reality of DSRs (Detailed Seller Ratings) and how they effect eBay sellers' businesses, was held at 5PM Eastern time on Thursday, April 10th, 2008.

The intention was not to complain or commiserate about the eBay DSR situation. The goal of this call-in session was to help members of PeSA/ECMTA find a clear path through the eBay DSR minefield and to find a way to move forward into profitability. Some members have found sales levels diminishing because of the new buyer feedback system.

All eBay sellers are obviously worried about being disadvantaged in the new Best Match search, which is tied to the detailed seller ratings left by buyers.

DSRs - Detailed Seller Ratings - What did we learn? Continue reading “PeSA ECMTA DSRs Conference Call – Final Analysis – What Sellers Should Know” »

eBay Live 2008 Contest – Enter and Win Free Registration NOW – 36 Hours Left

Do you want to go to eBay Live?

  • Are you short of cash due to the recent eBay fee changes?
  • Would you like to tell John Donahoe what you really think? (Good or Bad)

Then we suggest registering for the eBay Live 2008 contest over at www.basicstobusiness.com. Get your free registration and spend a few extra dollars on a nicer hotel room in Chicago or buy some eBay bling at the eBay store at eBay Live! Both Dave White and I will be there - maybe you can meet up with us and share what you think!

Even if you don't want to go to eBay Live, be sure to listen to the eBay & Beyond Radio Program, also available on iTunes.

36 Hours Left To Register For eBayLive 2008 Contest

Just a quick reminder that you have just 36 hours left to enter the ebay & Beyond: Basics To Business contest for one free registration to this years eBayLive 2008 in Chicago!

Just go to our website, www.internetauctionnewsradio.com and register. One lucky winner will receive a free registration to eBayLive 2008. See the contest page for complete rules.

Remember, listen to ebay & Beyond: Basics to Business every Saturday from 10 AM to Noon ET by going to www.basicstobusiness.com

eBay & Beyond radio show starts soon… Why not listen in?

I originally reported this over on our AllBusinessAuctions.com/blog but it bears repeating here. If you would like to hear what I sound like or if you would like to call in and ask a question, now is your chance. Our new gig as a co-host of the popular no-nonsense style eBay & Beyond radio show starts soon, so why not listen in?

Dave White of the widely listened to Internet Radio show "eBay & Beyond: Basics to Business" will be firing up the engineers console at his radio show soon. This is my debut as an Internet Radio Show Co-Host! Scott Pooler Radio Co-Host

So give a listen - the show starts soon - just follow the link below and be sure to call in with any questions. The show is replayed on a continuous loop all week, so if you miss the "Live" version you can always join in at a later date. Dave tells me we are also on iTunes. Just look for "eBay & Beyond Basics to Business" in the iTunes Store under podcasts.

Internet Auction News Radio

The Title of the show is eBay & Beyond: Basics to Business. The show's listeners want to learn more about outside sources of revenue, exposure and income which go beyond just eBay sales. I think Dave wants my perspective added to the show because I have sought out the "Beyond" end of the spectrum when it comes to eBay and eCommerce. Frankly I am glad to help and believe that more eBay sellers should look outside the big box that is eBay into the rest of the Internet world. There are so many opportunities and interesting ideas available to online retailers. I sometimes forget how myopic the eBay world can be. Once you are in the eBay universe you sometimes forget there is a whole other solar system out there.

Neither Dave White nor I would ever say that abandoning eBay would be a wise business decision. There are still too many advantages to having an eBay channel set up for your business. Fee hikes, feedback changes and DSR levels requirements do not outweigh the real measureable exposure gained via eBay sales. If a company were to simply look at eBay sales as an advertising budget decision, they would be looking at the lost cost per sale advertising campaign in the world.

But I digress. This story is about Dave White and his great radio show and how I hope to add value for the listeners with honest answers to questions about blogging, web 2.0, web 3.D and more.

The show is broadcast live every Saturday between 10:00 AM and Noon Eastern time. The beauty of the Internet is that any time after the live broadcast, you can listen to the show in a continuous loop 24 hours a day from anywhere in the world by following the same link:

Radio Button - Listen Now

Show Goal: provide honest, fair and independent information and training to eBay and internet marketers.

Dave at the Mic
David White host of eBay and Beyond: Basics to Business
David has been selling on eBay and the internet for over 10 years. In 2000 he was invited to teach at eBay University, instructing thousands all over the US how to buy and sell on eBay for almost 2 years. David also runs his own consulting business, assisting individuals as well as businesses establish and grow their internet business. David has sold over 20,000 items on the internet and continues to conduct educational programs for internet marketers.