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Dead Reckoning – Navigation Technique or Sound Business Planning ?

In any journey, especially those that last as long as it takes to build a profitable business, conditions change. On a voyage it could be the weather, or the current or a torn sail. In business it could be interest rates or the economy or in the case of a lot of my readers… someone like eBay changing their business plan and effecting your journey. Strong navigators, captains and business owners all have the ability to adjust to new and more difficult situations within the span of a single journey. They know that nothing ever remains the same and are prepared to adapt to endure and to overcome.

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