2008 is a year quickly fading from view, some would rather forget the past 12 months and others have reason to remember the year past with fondness.
Of all the merchants considered as either the winners or losers in 2008 they each can take a look back and see one business tactic that binds them together, for better or worse.
Customer Service is the Difference
The winners of 2008 include companies like Amazon.com, Zappos.com and Apple. These outstanding companies have one thing in common, the perception (at least) that they provide outstanding customer service to their customers.
- I can say that I have personally done business this holiday season with all three of these high quality merchants and they all provide outstanding service from the buyers perspective.
- I was pleased with each and every transaction and in each incidence I felt as if I had gotten the better part of the deal. Is that because I got a discount?
- No, Apple made me pay what everyone else pays, so did Zappos and in most cases Amazon. The difference was that I received what I bargained for and more... I felt good about the transactions in each case, people like to feel good.
Some of the key features of this high quality customer service first approach include: Continue reading “Internet Business Initiative 2009 – Customer Service is Paramount” »
