(This is NOT a paid review or advertisement) - Please Note: Since the publication of this article "Bonanzle" has changed their moniker to "Bonanza", the facts remain the same...
Bonanzle (pronounced Bon-an-zle), a start up out of Kirkland Washington, is positioning itself as a viable option to eBay and Craigslist. Bonanzle launched on June 1st, 2008 and is actively recruiting sellers and buyers with grass roots efforts and social media marketing. In less than a month of operations Bonanzle claims an item count of 72,000 and over 2000 registered users (September 16th, 2008).
Bonanzle is a newly launched online marketplace that aims to take what's best about Craigslist and eBay, and build on those to create something that startles and delights its users.
www.bonanzle.com
One new user posted the following comment on powersellersunite.com
I am so happy this was the easiest site that I have ever listed on. I set up & posted 4 items in record time & will be adding more over the next few days. Spectacular & fun....just what many of us have been looking for. Same user ID. Imported feedback, a class act with immediate views all while I am multi-tasking. Thanks !!!!!
Bonanzle promotes itself as the "alternative to lookalike eBay alternatives" (personally I would recommend a better copywriting effort on that tagline). I think they have a point however, what the Bonanzle team have created is a fast and easy to use venue for both buyers and sellers with a fresh inviting new look and attitude.
It is more than an alternative to alternatives, Bonanzle is a new animal entirely.
Bonanzle has taken some of the basic concepts of Craigslist (clean design, fast browsing and minimalistic appearance) and the basic concepts of the original eBay marketplace (a socially built marketplace for online commerce, easy to sell and buy, with a graphically pleasing look) and they have trumped both major venues with features that improve the entire concept of selling and buying at an online Bazaar. Continue reading “Bonanza – Bodacious eBay Competitor Gives Birth to Fresh Merchandising Format” »
I am very honored to have been commissioned to research and write an article for a major publication.