Small Business on eBay – The Straw That Broke This Cornerstone's Back

Cornerstone Commercial Supply, a name most of my regular readers will remember from articles in the past year is calling it quits on eBay.

Cornerstone is an established small business with over 30 years of quality service dealing with the public. They offer a unique niche product selection which would seemingly be ideal for eBay. Commercial carpet cleaning products, tools, and machines both new and used.

Just as a small bit of background, let it be known that the owners of Cornerstone Commercial Supply are not rich people. They are the father and daughter team of Richard and Connie Carpenter, they both work every day to survive in this difficult economic environment.

Richard Carpenter

Richard Carpenter

Richard Carpenter has been in the Commercial Carpet Cleaning business for over 30 years and as a distributor for over 12 in his present location.  He and his daughter Connie are honest, hard working dedicated people who give the customer a fair shake even when it is not necessary.

I consulted with Cornerstone Commercial Supply to bring them onto eBay as a client of iBusinessLogic in 2007, with the very best of intentions, now I feel as though I owe them an apology for what it is I have done.

It seemed to me to be a perfect match back in the end of 2007.  We researched similar product sales on eBay with advanced eBay research tools. This research revealed a steady and growing market for the professional carpet cleaning products, with competition already established and selling on eBay.   We had a solid plan and in our view, no other carpet cleaning supplier had approached the niche as we would, with a dedicated and well designed eBay store, a full product line, and very competitive pricing, we felt we had a good chance of growing a nice secondary business on eBay for Cornerstone Commercial Supply. Continue reading “Small Business on eBay – The Straw That Broke This Cornerstone's Back” »

eBay Trust & Safety & Live Help Fails Miserably – Cornerstone Commercial Supply Update

This is a follow up to: Communication Should Be Open And Live Help Communication at eBay

Cornerstone Supply

First off, if you have not already done so, please read the first two articles about Cornerstone Supply's eBay seller account mystery block by following the links above...

OK, back now?  I have been sipping some coffee, waiting patiently... Good Coffee

Now that you are "up to speed" on what has transpired previously with our client Cornerstone Commercial Supply... I must apologize, because our last article left you the reader hanging, with Cornerstone blocked from listing on eBay and eBay not returning calls or emails for over 10 days...

Lets end this cliff hanger!

Continue reading “eBay Trust & Safety & Live Help Fails Miserably – Cornerstone Commercial Supply Update” »

Live Help – Communication at eBay – Cornerstone of the Buyer Experience

This is a very long article, the subject is important and it involves my client, my business and eBay.

The crux of the situation is communications at eBay, how eBay strives to inspire the customers of eBay, (the sellers) to provide excellent customer service and communications. And why it is difficult for the customer (sellers) of eBay to take this request seriously when eBay itself can not seem to provide even basic communications to its customers.

As many of you know I run an eBay and blog/website design and consulting company - iBusinessLogic.com... In the course of events we work with many clients on eBay related issues, our clients look to us for answers, especially in the current state of ever present flux for eBay sellers.

Cornerstone LogoYesterday one of our clients, Cornerstone Commercial Supply, called to ask me why they could not list anything on eBay?

The rest of this story will be detailing my efforts to find an answer as to why they had been blocked from listing...

To tell the truth we still do not know, so first let me give you some background.

iBusinessLogic designed an eBay Store powered by Frooition for this established brick and mortar commercial flooring and hard surface care distributor. The are very pleased with our work. The folks at Cornerstone love the design and they really like the exposure this eBay store powered by Frooition and designed here in the USA has brought them from within the commercial carpet cleaning industry.

Cornerstone's primary business is selling and servicing large truck mount carpet cleaning machines meant for commercial applications. In addition, they offer all of the cleaning agents, tools, fittings, hoses, mops and janitorial supplies needed for any independent or franchise carpet cleaning or janitorial service in Florida. Cornerstone services clients like Serv-Pro, Carpet Master and the like.

This is no mom & pop working out of a garage...

Cornerstone Commercial Supply

Cornerstone is exactly the kind of new seller eBay wants to attract. Cornerstone Supply sells branded merchandise from the finest suppliers in the industry and they have their own line of cleaning agents and supplies sold under the Cornerstone name.

The biggest drawback for them has been in trying to understand all of eBay's road blocks in relation to bringing a new business into eBay. One of the biggest pain points for Cornerstone has been the limitations placed on their account due to feedback. Not poor feedback, but as a new seller, no feedback.

Without feedback an eBay Stores owner like Cornerstone Commercial Supply is limited to only offering Stores listings or auction listings, even though they have a confirmed PayPal account, they have a verified business address and they have been doing business in the same location for over 20 years. This company has financial references and supplier accounts all over the country, the owner and founder of Cornerstone Commercial Supply, Richard Carpenter is one of the leading figures in the commercial carpet cleaning industry and has been known for his expertise in the field for over 35 years.

It is difficult for Richard and his daughter Connie Carpenter (who runs the eBay business side) to understand why theyConnie of Cornerstone Commercial Supply must be limited by feedback, when Cornerstone Supply has given all buyers on and off eBay great service. They do not understand why they have not received many feedback to reflect that service even though they always leave positive feedback upon payment.

The system as it stands is a barrier to further sales for the company and when a company has invested in branding themselves with the eBay system by custom designing an eBay Store and filling it with good products that sell. Why should they be limited by feedback when the system for feedback is so controversial and when buyers simply just are hesitant to bother with the whole feedback concept?

In any case, lets get to the heart of the reason why Connie Carpenter first called me and then came to my office yesterday....

In addition to our eBay Store design, Connie and Richard decided to use our Auction-Logic.com branded web based eBay listing management software to manage the eBay listings, re-listings and all of the online inventory for Cornerstone Commercial Supply.

Connie was attempting to list a few items and the software was returning an error code:

eBay Error: The item cannot be listed or modified. The title and/or description may contain improper words, or the listing or seller may be in violation of eBay policy. Continue reading “Live Help – Communication at eBay – Cornerstone of the Buyer Experience” »

You Tube Video – Branding Your Business & Marketing to Acoustic Music – BazaarVoice

[youtube=http://www.youtube.com/watch?v=8FCnXCju-Ag]

A fine example of creative marketing with a strong message about branding...

How can you use You Tube for your branding and business needs?

iBusinessLogic.com helped a client insert videos like this in his custom iBusinessLogic/Frooition eBay store:

[youtube=http://www.youtube.com/watch?v=RSiv98UyQNg]

Cornerstone Commercial Carpet Cleaning Supply has received over 1000 hits in just a few months from this one video and they have sold several high end truck mount carpet cleaning machines.

Example of a You Tube Video Google Search result:

YouTubeVideoScreenshot

What can you advertise and promote with video?