Tag Archives: Brick and Mortar

Internet Business Initiative 2009 – Customer Service is Paramount

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2008 is a year quickly fading from view, some would rather forget the past 12 months and others have reason to remember the year past with fondness.

Of all the merchants considered as either the winners or losers in 2008 they each can take a look back and see one business tactic that binds them together, for better or worse.

Customer Service is the Difference

The winners of 2008 include companies like Amazon.com, Zappos.com and Apple.  These outstanding companies have one thing in common, the perception (at least) that they provide outstanding customer service to their customers.

  • I can say that I have personally done business this holiday season with all three of these high quality merchants and they all provide outstanding service from the buyers perspective.
  • I was pleased with each and every transaction and in each incidence I felt as if I had gotten the better part of the deal.  Is that because I got a discount?
  • No, Apple made me pay what everyone else pays, so did Zappos and in most cases Amazon.  The difference was that I received what I bargained for and more... I felt good about the transactions in each case, people like to feel good.

Some of the key features of this high quality customer service first approach include: Continue reading “Internet Business Initiative 2009 – Customer Service is Paramount” »

What eBay is… is… a revenue stream and an advertising venue with incredible SEO advantages for any business! Derek Gehl and the Internet Marketing Center Agree

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Last weekend I attended a seminar put on by the Internet Marketing Center.  The seminar is geared towards selling a information product/course originally developed by Corey Rudl and now run by Derek Gehl.  The sales pitch was a bit long and overdone but the information gained while sitting in the audience was well worth the endless pitch. 

Most of what I learned was in the areas of SEO and keyword targeting for long sales letter websites. But there was a good explanation included about why businesses should look at involving themselves in eBay as a traffic generation technique.  Of course the "real" information is included in the course material (for sale at the unbelievable one time price of...)

The gist of what they say is correct even though I would not consider most of the Derek Gehl eBay course information up to date or even advanced (Most of what they teach is basic techniques which can be found on the eBay help pages).  They are on point with the concept that eBay is not a good avenue towards developing a primary source of income for anyone, not even a business...

What eBay is... is... a revenue stream and an advertising venue with incredible SEO advantages for any business! 

What Derek Gehl says about eBay should be read and understood by every business owner in America... Continue reading “What eBay is… is… a revenue stream and an advertising venue with incredible SEO advantages for any business! Derek Gehl and the Internet Marketing Center Agree” »

Welcome – Cornerstone Commercial Supply to iBusinessLogic / All Business Auctions!

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Cornerstone Commercial Supply is pleased to announce that after years of brick and mortar retail and wholesale sales of commercial carpet cleaning, janitorial and floor care supplies and equipment, that they are entering the exciting world of e-commerce as an internet and eBay seller!

The professionals at iBusinessLogic are bringing the world of Internet marketing to an established Brick and Mortar distributor of Carpet Cleaning supplies and equipment in the Tampa Bay area.

iBusinessLogic 's first task has been to set up the inventory of this commercial carpet cleaning distributor in electronic format and to enter it into the AuctionLogic business class ebay management software suite. We are proceeding with this project while we complete the design of the eBay stores templates with our DesignLogic and Frooition graphics and eBay stores certified designer teams. The eBay stores design and listing template is nearly complete but since we have all of this great product to promote, there is no reason to wait. We at All Business Auctions have begun the soft launch of this client onto eBay with a basic eBay stores design provided by eBay.


Once DesignLogic & Frooition has Cornerstone's new eBay store design completed they can simply do a quick install of the eBay store design without changing any of the items already running on eBay. One of the great features of our AuctionLogic software suite is that once the Cornerstone branded and customized eBay listing template is ready for use, we can simply choose to change the template of any store item from within our software without ever having to re-enter item description information or details. Once the Designlogic / Frooition template is installed our client will have the ultimate flexibility available for changing and editing both live eBay listings and thier own promotions within the eBay store. Featured items will be promoted / cross marketed on each and every listing with this eBay stores design and software solution.

Next on the agenda, after the eBay store is up and running and generating revenue, DesignLogic will formulate , design and implement a complete a full eCommerce website for this client. This will allow the client to direct traffic from eBay to the eCommerce website and sell his primary product which is Truck Mount Carpet Cleaning Machines.

In addition we plan on developing informational products for this client. Digitally delivered info products are a great way to get a company brand and company links into the hands of a focused and targeted audience. The informational products ideas we have for this client are extensive and we fully intend on helping Cornerstone Commercial Supply inform and educate its customer base with Commercial carpet & floor care e-books, e-reports, e-reviews on equipment and other video and audio based informational products.

We have been working for years to reach a level which would allow All Business Auctions / iBusinessLogic to create comprehensive and effective Internet marketing plans which start with the awesome power of eBay traffic generation. We believe we have found the right combination of tools, services and mentoring programs which will allow any brick and mortar business like Cornerstone to survive and thrive in the new world of Internet based marketing.

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Why an eBay Sales Strategy including eBay Stores – Should be included in any marketing plan

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Why an eBay Sales Strategy including eBay Stores - Should be included in any marketing plan

  • Key to a global and local eBay marketing strategy
  • Essential to take advantage of global branding & marketing opportunities
  • Greater exposure for brand & products
  • Increases ancillary sales

 EBay is an amazing venue for online sales and for online advertising.  If your business is looking for the highest return on an online advertising budget, you should consider using the power of eBay.

  Continue reading “Why an eBay Sales Strategy including eBay Stores – Should be included in any marketing plan” »

Greetings!

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Welcome to All Business Auctions blog. We will attempt to update our current clients and future clients with any relevant information concerning the viability and wisdom of adding eBay and Internet sales channels to your existing business. Our goal here is to educate and inform all visitors about eBay sales, e-Commerce development, social networking and other "Hot Topics" connected to the business applications available to brick and mortar businesses who move into Internet Marketing.

Continue reading “Greetings!” »