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No matter what business you are in, no matter what you sell, no matter who you work for or if you are an attorney or a broker or a architect or a ditch digger – there are people out there that want to know what you know and they will find the information you publish – if you leave enough “clues” to follow.

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If you have been considering building a website to promote your own Bonanzle or Etsy, or Online Auction or even eBay sales… Just get out there and do it! The biggest step is the first one, and we all know after that, its all just a matter of following through. Cliff Aliperti, is following through!

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In my view, using the power of content and information in a small business is the new marketing plan. Inform, entertain, teach, share and contribute. Your customers want to know they can trust you, your customers will go where they can find out more information about your products. If you do not have a place for them to find that information, your customers will go elsewhere.

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Too Busy To Blog?

When I skip a few days of writing my blog(s) I feel as though something is missing, blogging is not a job or a task, it is part of the fun of what I do for my business.

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