Tag Archives: 2008

Top 10 New Years eBay Store Resolutions for Small Business Owners

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Magic of New Years ResolutionsTis the season for New Years Resolutions

As a small business owner do you have an eBay plan for 2008?

Small business owners are bombarded by multiple ideas, emails and suggestions concerning how they should run, improve and increase business this time of year. Among these New Years Resolutions ideas is one which I consider to be the most likely to provide a return on investment for any business owner... I suggest any small business should research the viability of adding an eBay marketing plan, including the use of an eBay store, to the present marketing budget. If you have not already looked into the potential of eBay and eBay Stores, you should designate this as one of the top priorities for your company in 2008.

No matter if your business has an established eCommerce Internet website or not, adding an eBay business/marketing plan to your retail or wholesale operation is not only a revenue producing sales tool but also a promotional venue with an unlimited potential to increase your businesses bottom line and overall worldwide branding exposure and recognition. So lets make looking into eBay a primary New Years resolution for your company, here are 10 resolution ideas and the possible benefits of following our advice:

Top 10 New Years eBay Store Resolutions for Small Business Owners

  1. OPEN and eBay store and stock it with merchandise- This is the first step! Once you make this initial step, your business will be on its way towards gaining worldwide exposure for your brand and a robust and lively new customer base. All built in to the incredible and free built in SEO advantages of an eBay store. Question: Are you aware that more searches are initiated for products on eBay each day than on Google? In fact there are more searches completed each day on eBay than on Google's entire system and every search within eBay is initiated by a consumer looking for a product to buy. People search on Google for free information. Which place do you want your products found?
  2. Build up your positive feedback number- By building the eBay account feedback through purchases and the sales of your store merchandise new and exciting features of your eBay account will become available. Once your feedback rating exceeds 100 all of your fixed price and store listings will be gaining even more Internet exposure on eBay express and you will qualify for many other programs within eBay. When your sales exceed $1000.00 per month, your business will be listed as a PowerSeller. Powerseller status indicates to the consumer that you are a steady and reliable resource and that they can have confidence buying from you. Additionally, when your sales surpass $3000.00 per month, your business will qualify for a reduction in PayPal fees.
  3. Advertise your business locally via eBay - Create excitement and build confidence with your current customers by telling them about your new and exciting eBay store. Your customers will all know what eBay is and you will be amazed at how they will react to the news of your businesses move into eBay. Immediately you will gain a reputation for being cutting edge and Internet savvy.
  4. Set up a Trade - In / Trade - Up Program for new equipment sales - With your company eBay store and Continue reading “Top 10 New Years eBay Store Resolutions for Small Business Owners” »

eBay Changes Coming in 2008 – Are you an inefficient Seller? No Listing Fees?

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eBay is in for some changes in 2008.

As sellers we all know change is inevitable and required for sustained growth in any marketplace. The changes which are reported in the article quoted below by: Richard Waters in San Francisco, which seem to be coming in 2008 may help established sellers on eBay yet hinder the newer sellers on eBay.

In Summary this is what you can look for in 2008

  • Major Revamp of eBays Core Business
  • More of an e-Commerce look and feel of the site (already in the works)
  • Testing of a new "no listing fee" model (Where have you heard about that before?)
  • Priority in the general search will go more towards "the most reliable sellers".
  • "Weeding out" of fraudulent and inefficient sellers

eBay definately needs to make some changes so I think we should all take a wait and see attitude. Of course if you are one of the fraudulent or inefficient sellers your view may be different. As a honest and efficient seller you should applaud the idea of getting rid of dead weight. eBays core revenue structure has always been bouyed by those same inefficient sellers however. eBay never really cared if your item sold the first time listed or not, because they make money either way. With a change to a no listing fee model, this will change the goal of eBay drastically. eBay will be more involved with making sure every listing is successful. This can only lead to more exciting promotion of our products by eBay.

I say stick with eBay and look forward to some exciting changes in the future. If these adjustments are actually made and done well, 2008 could be a very good year!

Tinkering with the core mechanisms of the world's busiest e-commerce site is not to be undertaken lightly. Yet John Donahoe, head of Ebay's marketplace division, is preparing an overhaul for early next year that amounts to a major revamp of Ebay's core business.

Who is John Donahoe?

  • Current President at eBay
  • Past Worldwide Managing Director at Bain & Company
  • Education Dartmouth College

Public Profilehttp://www.linkedin.com/pub/4/1b/368

If successful, it could revive the company's flagging growth while also strengthening his own standing as the likely eventual successor to Meg Whitman as Ebay's chief executive.

A former managing partner of Bain, the consulting firm, who joined Ebay nearly three years ago, Mr Donahoe has cast an outsider's dispassionate eye over some of the site's practices and found them wanting. During an interview at Ebay's headquarters in Silicon Valley, he talks with the clear and untroubled certainties of the consultant, and he has the prescriptions to match.

"A year ago, we had 14 per cent of global e-commerce, we are the largest e-commerce provider, and our home page still looks like a flea market," he says. "The world around us had changed. In particular our buyers' experience hadn't kept up." Continue reading “eBay Changes Coming in 2008 – Are you an inefficient Seller? No Listing Fees?” »