Sale!

Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website

$24.99 $16.69

Buy product

SKU: 0789739747

Description

REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS?

Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can’t sell on eBay? Online auctions are the past; fixed-price selling is the future. It’s time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You’ll need to make some new plans, learn some new skills, and change some of the things you do--but you’ll find that there’s more money to be made on your own than relying on traditional eBay online auction sales.

  • Put together a plan to maintain your sales level and profitability--to counteract eBay’s changes
  • Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace
  • Find out if running an eBay Store or selling on Half.com makes sense for your business
  • Learn out how to sell locally on craigslist and other online classifieds sites
  • Discover how to sell fixed-price merchandise on the Amazon marketplace
  • Find out how to launch your own e-commerce website--and promote your online store
  • Learn how to sell products across multiple channels--and manage multichannel conflicts

 

Introduction     1

What’s in This Book     2

Who Can Use This Book     3

How to Use This Book     3

There’s More Online...     4

Making the Move     4

I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS     5

1 The Problem with Online Auctions     7

What eBay Used to Be Like...     7

Why Is eBay Abandoning Smaller Sellers?      10

Changes Are Afoot--and You Probably Won’t Like Them     12

Emphasizing Fixed-Price Sales over Auction Sales     12

Changes to the Fee Structure     12

Changes to the Payment System     14

Changes to the Feedback System     15

Changes to Search Results     15

eBay’s Deal with Buy.com     16

How Do eBay’s Changes Affect You?      16

2 Planning for Selling Success     19

Planning for Life Beyond eBay Auctions     19

Asking--and Answering--Key Questions     20

What Type of Merchandise Do You Want to Sell?      20

How Much Money Do You Want to Make?      21

How Do You Intend to Manage Your Business?      23

Where Do You Want to Sell?      25

Conceiving a Business Plan     26

Understanding the Components of a Useful Business Plan     28

Mission     29

Opportunity     30

Strategy     30

Organization and Operations     31

Strengths and Weaknesses     31

Financials     31

Writing Your Business Plan     32

Implementing Your Business Plan     33

II FIXED-PRICE SELLING ON EBAY     35

3 Migrating to Fixed-Price Listings     37

Why Fixed-Priced Sales Are the Way to Go     37

Comparing Fees     38

Comparing Listing Lengths     40

Factoring in Customer Demand     41

Different Ways to Sell at a Fixed Pric     42

Understanding eBay’s Fixed-Price Listings     43

Understanding eBay’s Buy It Now Auctions     44

Understanding eBay Stores     46

Understanding Half.com     47

Creating an eBay Fixed-Price Listing      50

Creating an Auction Listing with a Buy It Now Price     51

Managing Fixed-Price Sales     52

Before the Sale: Setting the Price     53

After the Sale: Payment and Shipping     53

4 Fixed-Price Selling in an eBay Store     57

What Is an eBay Store?      57

Benefits of Opening Your Own eBay Store     59

Challenges of eBay Store Selling     60

Understanding eBay Store Subscription Levels     61

Understanding Insertion Fees and FVFs     63

How to Open an eBay Store     63

Further Customizing Your eBay Store     67

Managing Your eBay Store     68

Listing Merchandise for Sale in Your eBay Store     70

Handling eBay Store Sales     71

Marking Down Your Merchandise     72

Viewing eBay Store Reports     73

5 Fixed-Price Selling on Half.com     77

Getting to Know Half.com     77

Understanding the Half.com Shopping Experience     79

Understanding Half.com Fees     80

Listing on Half.com     81

Pricing Your Half.com Items     83

Calculating Shipping and Handling Charges     84

Managing Half.com Sales     85

6 Promoting Your Fixed-Price eBay Sales     87

Promoting Your Fixed-Price Listings on the eBay Site     87

Optimizing Your Listings for eBay Search     88

Linking from Other Sites to Your eBay Listings     90

Promoting Your eBay Store     90

Seeding Listings into the Traditional eBay Marketplace     91

Enabling Cross-Promotions     91

Creating an Email Mailing List     92

Linking to Your eBay Store     94

Adding a Stores Widget to Your Blog or Website     95

Creating a Listing Feed     95

Exporting Your Listings to Search Engines and Shopping Sites     96

Advertising on the eBay Site with AdCommerce     97

Advertising Across the Web with Google AdWords     99

Promoting Your Store in the Real World     101

Promoting Your Half.com Listings     102

III SELLING VIA CRAIGSLIST ONLINE CLASSIFIEDS     105

7 Online Classifieds: Are They Right for Your Business?      107

Understanding Online Classifieds     107

Examining Major Online Classifieds Sites     110

craigslist     110

Oodle     111

Kijiji     113

backpage.com     114

LiveDea     115

Google Base     116

The Pros and Cons of Selling via Online Classifieds     117

Pros of Online Classifieds Selling     117

Cons of Online Classifieds Selling     118

Do Online Classifieds Make Sense for Your Business?      120

The Best Businesses for Migrating to Online Classifieds     120

The Worst Businesses for Migrating to Online Classifieds     121

8 Doing Business on craigslist     125

Understanding craigslist     125

Navigating craigslist Listings     126

Before You List...     129

Listing an Item for Sale     130

Formatting Your Item Description     133

Using HTML Formatting     133

Inserting Images into Your Listings     134

Managing Your Listings     135

Editing a Listing     135

Deleting a Listing     136

Making a Sale     136

9 Migrating from Online Auctions to Online Classifieds     139

What Items Should You Move to craigslist?      139

Changing Your Business Model     141

Going Local     141

Pickups,No Shipping     142

Cash Is King     143

We Don’t Need No Stinking Tools     143

It’s the Wild West     144

Businesses Aren’t Always Accepted     144

Making the Move     145

10 Promoting Your craigslist Business     147

Choosing the Right Community and Category     147

Optimizing Your Listings for Search     148

Keeping Your Ad at the Top of the List     148

IV SELLING ON THE AMAZON MARKETPLACE     151

11 The Amazon Marketplace: Is It Right for Your Business?      153

Understanding the Amazon Marketplace     153

What the Buyers See     154

The Many Ways to Sell on Amazon     156

Selling Individual Items on the Amazon Marketplace     157

Understanding the Amazon Marketplace     158

Understanding Amazon’s Fees     159

Selling as a Pro Merchant     161

Selling on Amazon via Selling on Amazon     162

Selling in an Amazon WebStore     163

Using Amazon to Fulfill Your Orders     163

How It Works     164

Understanding Fulfillment Pricing     164

The Pros and Cons of Selling on Amazon     166

Selling on Amazon: Pros     166

Selling on Amazon: Cons     167

12 Doing Business in the Amazon Marketplace     169

Listing Individual Items in the Amazon Marketplace     169

Listing Your First Item     69

Managing Your Account and Inventory     173

Selling an Item     175

Setting Up Your Amazon Storefront     176

Moving to the Pro Merchant Program     177

Upgrading to Pro Merchant Status     177

Uploading Multiple Listings     178

Creating a Product Detail Page     180

13 Migrating Your eBay Business to Amazon     185

Does Migrating to Amazon Make Sense?      85

Comparing Fees     185

Comparing Sales and Effort     187

Which Items Should You Migrate?      188

Evolving Your Business Model     189

Making the Move     190

14 Promoting Your Amazon Business     193

Keeping Your Listings Competitive     193

Competing on Feedback     194

Placing Product Ads on the Amazon Site     196

Advertising Your Business with a Display Ad     197

V SELLING ON YOUR OWN WEBSITE     201

15 Establishing Your Own Website: Is It Right for Your Business?      203

Building an Online Store--What’s Involved?      203

The Components of an E-Commerce Website     203

Different Ways to Build a Store     206

How Much Does It Cost?      207

Pros and Cons of Running Your Own Website     208

Pros of Running Your Own Online Store     208

Cons of Running Your Own Online Store     209

Does an Online Store Make Sense for Your Business?      211

16 Planning Your Online Presence     215

Step One: Create Your Plan and Define Your Goals     215

Step Two:Determine What You’re Selling     216

Step Three: Choose a Hosting Service     216

Step Four: Build Your Website     217

Step Five: Choose an Online Payment Service     218

Step Six: Plan Your Promotion     219

Step Seven: Launch Your Site     220

Step Eight: Evaluate Your Performance     221

17 Setting Up an E-Commerce Website     223

Choosing a Hosting Service     223

Features to Look For     224

Comparing Prices     226

Using eBay ProStores     227

ProStores for eBay Sellers     227

Subscription Levels     228

Getting Started with ProStores     229

Building an Amazon WebStore Store     230

Inside an Amazon WebStore Store     230

Creating Your Own WebStore     231

Building a Yahoo! Merchant Website     233

Subscription Levels     233

Unique Features     234

Creating Your Own Yahoo! Store     235

Exploring Other Pre-Designed Storefronts     236

18 Managing Online Sales     241

Managing Your Inventory     241

Managing Your Sales     243

Managing Your Customers     245

19 Choosing an Online Payment System     249

Accepting Payments with PayPal     249

Pros and Cons of PayPal     250

Signing Up for PayPal     251

Understanding PayPal Fees     252

Adding PayPal to Your Website     253

Collecting PayPal Payments     254

Accepting Payments with Google Checkout     255

Pros and Cons of Google Checkout     255

Understanding Google Checkout Fees     256

Setting Up a Google Checkout Account     257

Choosing a Google Checkout Service     257

Adding Google Checkout to Your Website     258

Collecting Google Checkout Payments     259

Withdrawing Google Checkout Funds     260

Integrating Google Checkout with Google AdWords     260

Accepting Payments with Checkout by Amazon     261

Pros and Cons of Checkout by Amazon     261

Understanding Checkout by Amazon Fees     262

Setting Up Checkout by Amazon     262

Establishing Your Own Merchant Credit Card Account     263

Pros and Cons of a Merchant Account      264

Choosing a Credit Card Processor     265

20 Promoting Your E-Commerce Website     267

Putting Together a Marketing Plan     267

Optimizing Your Site for Search Engines     269

All About Search Engine Marketing--and SEO     269

SEO Tip #1: Fine-Tune Your Keywords     269

SEO Tip #2: Tweak Your and Tags     271</P> <P>SEO Tip #3: Solicit Inbound Links from Other Sites     271</P> <P>SEO Tip #4: Submit Your Site to the Major Search Engines     272</P> <P>SEO Tip #5: Use Text Instead of Images     274</P> <P>Submitting Your Products to Comparison Shopping Sites     275</P> <P>How Comparison Shopping Sites Work     275</P> <P>Examining the Major Comparison Shopping Sites     276</P> <P>Submitting Your Listings to Comparison Shopping Sites     278</P> <P>Creating and Uploading a Data File     279</P> <P>Buying PPC Advertising     280</P> <P>How Important Is PPC Advertising?      280</P> <P>Purchasing Keywords     281</P> <P>Paying by the Click     282</P> <P>Evaluating the Big PPC Ad Networks     283</P> <P>Creating a PPC Campaign     285</P> <P>Buying Display Ads     286</P> <P>Engaging in Email Marketing     287</P> <P>Marketing on YouTube     288</P> <P>Marketing to the Blogosphere     289</P> <P>Conducting Online Public Relations     290</P> <P> <B>21 Migrating Your eBay Business to Your Own Website</B>     <B>293</B> </P> <P>Does Migrating to Your Own Online Store Make Sense?      293</P> <P>Comparing Costs     293</P> <P>Comparing Effort     295</P> <P>Which Items Should You Migrate?      295</P> <P>Changing Your Business Model and Processes     296</P> <P>Making the Move     297</P> <P> <B>22 Selling in Multiple Channels</B>     <B>301</B> </P> <P>What Is Multichannel Selling--and How Does It Work?      301</P> <P>Pros and Cons of Multichannel Selling     302</P> <P>Benefits of Multichannel Selling     302</P> <P>Drawbacks of Multichannel Selling     303</P> <P>When Does Multichannel Selling Make Sense--and When Is It a Recipe for Disaster?      305</P> <P>Managing Inventory Across Channels      306</P> <P>Creating a Multichannel Marketing Plan     307</P> <P> <B>Index</B>     <B>311</B> </P></p> <p class="pros_product_description"> <ul> <li>Selling Online 2 0 Migrating from eBay to Amazon craigslist and Your Own E Commerce Website</li> </ul> </div> <div class="woocommerce-Tabs-panel woocommerce-Tabs-panel--additional_information panel entry-content wc-tab" id="tab-additional_information" role="tabpanel" aria-labelledby="tab-title-additional_information"> <h2>Additional information</h2> <table class="shop_attributes"> <tr> <th>Author</th> <td><p><a href="http://tradingassistantjournal.com/author/michael-miller/" rel="tag">Michael Miller</a></p> </td> </tr> <tr> <th>Binding</th> <td><p><a href="http://tradingassistantjournal.com/binding/paperback/" rel="tag">Paperback</a></p> </td> </tr> <tr> <th>Brand</th> <td><p><a href="http://tradingassistantjournal.com/brand/michael-miller/" rel="tag">Michael Miller</a></p> </td> </tr> <tr> <th>EAN</th> <td><p><a href="http://tradingassistantjournal.com/ean/9780789739742/" rel="tag">9780789739742</a></p> </td> </tr> <tr> <th>Edition</th> <td><p><a href="http://tradingassistantjournal.com/edition/1/" rel="tag">1</a></p> </td> </tr> <tr> <th>Feature</th> <td><p><a href="http://tradingassistantjournal.com/feature/selling-online-2-0-migrating-from-ebay-to-amazon-craigslist-and-your-own-e-commerce-website/" rel="tag">Selling Online 2 0 Migrating from eBay to Amazon craigslist and Your Own E Commerce Website</a></p> </td> </tr> <tr> <th>ISBN</th> <td><p><a href="http://tradingassistantjournal.com/isbn/0789739747/" rel="tag">0789739747</a></p> </td> </tr> <tr> <th>Label</th> <td><p><a href="http://tradingassistantjournal.com/label/que-publishing/" rel="tag">Que Publishing</a></p> </td> </tr> <tr> <th>Manufacturer</th> <td><p><a href="http://tradingassistantjournal.com/manufacturer/que-publishing/" rel="tag">Que Publishing</a></p> </td> </tr> <tr> <th>MPN</th> <td><p><a href="http://tradingassistantjournal.com/mpn/illustrations/" rel="tag">illustrations</a></p> </td> </tr> <tr> <th>NumberOfItems</th> <td></td> </tr> <tr> <th>NumberOfPages</th> <td></td> </tr> <tr> <th>PackageQuantity</th> <td></td> </tr> <tr> <th>PartNumber</th> <td><p><a href="http://tradingassistantjournal.com/partnumber/illustrations/" rel="tag">illustrations</a></p> </td> </tr> <tr> <th>ProductGroup</th> <td><p><a href="http://tradingassistantjournal.com/productgroup/book/" rel="tag">Book</a></p> </td> </tr> <tr> <th>ProductTypeName</th> <td><p><a href="http://tradingassistantjournal.com/producttypename/abis_book/" rel="tag">ABIS_BOOK</a></p> </td> </tr> <tr> <th>PublicationDate</th> <td><p><a href="http://tradingassistantjournal.com/publicationdate/2009-04-06/" rel="tag">2009-04-06</a></p> </td> </tr> <tr> <th>Publisher</th> <td><p><a href="http://tradingassistantjournal.com/publisher/que-publishing/" rel="tag">Que Publishing</a></p> </td> </tr> <tr> <th>ReleaseDate</th> <td><p><a href="http://tradingassistantjournal.com/releasedate/2009-03-27/" rel="tag">2009-03-27</a></p> </td> </tr> <tr> <th>Studio</th> <td><p><a href="http://tradingassistantjournal.com/studio/que-publishing/" rel="tag">Que Publishing</a></p> </td> </tr> <tr> <th>Title</th> <td><p><a href="http://tradingassistantjournal.com/title/selling-online-2-0-migrating-from-ebay-to-amazon-craigslist-and-your-own-e-commerce-website/" rel="tag">Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website</a></p> </td> </tr> <tr> <th>UPC</th> <td><p><a href="http://tradingassistantjournal.com/upc/029236739744/" rel="tag">029236739744</a></p> </td> </tr> </table> </div> <div class="woocommerce-Tabs-panel woocommerce-Tabs-panel--reviews panel entry-content wc-tab" id="tab-reviews" role="tabpanel" aria-labelledby="tab-title-reviews"> <div id='pros_reviews' class='pros_reviews'> <p class="add_review"><a href="#review_form" class="inline show_review_form button" rel="prettyPhoto" title="Add Your Review">Add Review</a></p> <iframe src='//www.amazon.com/reviews/iframe?akid=AKIAJEG4HBKZQOQL5NMA&alinkCode=sp1&asin=0789739747&atag=tradingassistantjournal-20&exp=2018-04-21T11%3A10%3A37Z&v=2&sig=BwtZN%252FLa4WaxyDesHMzcYza21SJGQrCku2hC%252B0rh%252ByM%253D' style='margin-top: 24px;' width='600' height='600'></iframe> </div> <script> jQuery("#pros_reviews").appendTo("#comments"); jQuery('.noreviews').hide(); </script> <div id="reviews" class="woocommerce-Reviews"> <div id="comments"> <h2 class="woocommerce-Reviews-title">Reviews</h2> <p class="woocommerce-noreviews">There are no reviews yet.</p> </div> <div id="review_form_wrapper"> <div id="review_form"> <div id="respond" class="comment-respond"> <span id="reply-title" class="comment-reply-title">Be the first to review “Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website” <small><a rel="nofollow" id="cancel-comment-reply-link" href="/product/selling-online-2-0-migrating-from-ebay-to-amazon-craigslist-and-your-own-e-commerce-website/#respond" style="display:none;">Click here to cancel reply.</a></small></span><p class="must-log-in">You must be <a href="http://tradingassistantjournal.com/my-account/">logged in</a> to post a review.</p> </div><!-- #respond --> </div> </div> <div class="clear"></div> </div> </div> </div> </div> </div><!-- /#main --> <aside id="sidebar"> <div id="woocommerce_widget_cart-3" class="widget woocommerce widget_shopping_cart"><h3>Cart</h3><div class="hide_cart_widget_if_empty"><div class="widget_shopping_cart_content"></div></div></div><div id="woocommerce_product_search-3" class="widget woocommerce widget_product_search"><h3>Search Products</h3><form role="search" method="get" id="searchform" action="http://tradingassistantjournal.com/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" placeholder="Search" /> <button type="submit" id="searchsubmit" class="fa fa-search submit" name="submit" value="Search"></button> <input type="hidden" name="post_type" value="product" /> </div> </form></div><div id="woocommerce_product_categories-3" class="widget woocommerce widget_product_categories"><h3>Product Categories</h3><select name='product_cat' id='product_cat' class='dropdown_product_cat' > <option value='' selected='selected'>Select a category</option> <option class="level-0" value="books-guides">Books & Guides</option> <option class="level-1" value="dvd-ebay-guides">   DVD ebay Guides</option> <option class="level-1" value="ebay-business">   eBay Business</option> <option class="level-0" value="office-products">Office Products</option> <option class="level-1" value="shipping">   Shipping</option> <option class="level-2" value="scales">      Scales</option> <option class="level-0" value="software">Software</option> <option class="level-0" value="uncategorized">Uncategorized</option> </select> </div><div id="woocommerce_products-3" class="widget woocommerce widget_products"><h3>On Sale!</h3><ul class="product_list_widget"><li> <a href="http://tradingassistantjournal.com/product/wholesale-101-a-guide-to-product-sourcing-for-entrepreneurs-and-small-business-owners/"> <img width="200" height="200" src="//tradingassistantjournal.com/wp-content/uploads/2018/03/efb460d744e6-200x200.jpg" class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail wp-post-image" alt="" srcset="//tradingassistantjournal.com/wp-content/uploads/2018/03/efb460d744e6-200x200.jpg 200w, //tradingassistantjournal.com/wp-content/uploads/2018/03/efb460d744e6-150x150.jpg 150w, //tradingassistantjournal.com/wp-content/uploads/2018/03/efb460d744e6-100x100.jpg 100w" sizes="(max-width: 200px) 100vw, 200px" /> <span class="product-title">Wholesale 101: A Guide to Product Sourcing for Entrepreneurs and Small Business Owners</span> </a> <del><span class="woocommerce-Price-amount amount"><span class="woocommerce-Price-currencySymbol">$</span>22.00</span></del> <ins><span class="woocommerce-Price-amount amount"><span class="woocommerce-Price-currencySymbol">$</span>12.66</span></ins> </li> <li> <a href="http://tradingassistantjournal.com/product/tax-loopholes-for-ebay-sellers-pay-less-tax-and-make-more-money/"> <img width="200" height="200" src="//tradingassistantjournal.com/wp-content/uploads/2018/03/425fb78e7514-200x200.jpg" class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail wp-post-image" alt="" srcset="//tradingassistantjournal.com/wp-content/uploads/2018/03/425fb78e7514-200x200.jpg 200w, //tradingassistantjournal.com/wp-content/uploads/2018/03/425fb78e7514-150x150.jpg 150w, //tradingassistantjournal.com/wp-content/uploads/2018/03/425fb78e7514-100x100.jpg 100w" sizes="(max-width: 200px) 100vw, 200px" /> <span class="product-title">Tax Loopholes for eBay Sellers: Pay Less Tax and Make More Money</span> </a> <del><span class="woocommerce-Price-amount amount"><span class="woocommerce-Price-currencySymbol">$</span>25.00</span></del> <ins><span class="woocommerce-Price-amount amount"><span class="woocommerce-Price-currencySymbol">$</span>13.77</span></ins> </li> <li> <a href="http://tradingassistantjournal.com/product/ebay-powerseller-secrets-insider-tips-from-ebays-most-successful-sellers-2nd-edition-v-2/"> <img width="200" height="200" src="//tradingassistantjournal.com/wp-content/uploads/2018/03/aabcffd3e0a4-200x200.jpg" class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail wp-post-image" alt="" srcset="//tradingassistantjournal.com/wp-content/uploads/2018/03/aabcffd3e0a4-200x200.jpg 200w, //tradingassistantjournal.com/wp-content/uploads/2018/03/aabcffd3e0a4-150x150.jpg 150w, //tradingassistantjournal.com/wp-content/uploads/2018/03/aabcffd3e0a4-100x100.jpg 100w" sizes="(max-width: 200px) 100vw, 200px" /> <span class="product-title">eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers (2nd Edition) (v. 2)</span> </a> <del><span class="woocommerce-Price-amount amount"><span class="woocommerce-Price-currencySymbol">$</span>24.99</span></del> <ins><span class="woocommerce-Price-amount amount"><span class="woocommerce-Price-currencySymbol">$</span>13.97</span></ins> </li> <li> <a href="http://tradingassistantjournal.com/product/how-to-sell-music-collectibles-and-instruments-on-ebay-and-make-a-fortune/"> <img width="200" height="200" src="//tradingassistantjournal.com/wp-content/uploads/2018/03/7f2db5dca33f-200x200.jpg" class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail wp-post-image" alt="" srcset="//tradingassistantjournal.com/wp-content/uploads/2018/03/7f2db5dca33f-200x200.jpg 200w, //tradingassistantjournal.com/wp-content/uploads/2018/03/7f2db5dca33f-150x150.jpg 150w, //tradingassistantjournal.com/wp-content/uploads/2018/03/7f2db5dca33f-100x100.jpg 100w" sizes="(max-width: 200px) 100vw, 200px" /> <span class="product-title">How to Sell Music, Collectibles, and Instruments on eBay... And Make a Fortune</span> </a> <del><span class="woocommerce-Price-amount amount"><span class="woocommerce-Price-currencySymbol">$</span>22.00</span></del> <ins><span class="woocommerce-Price-amount amount"><span class="woocommerce-Price-currencySymbol">$</span>20.02</span></ins> </li> <li> <a href="http://tradingassistantjournal.com/product/everyday-ebay-culture-collecting-and-desire/"> <img width="200" height="200" src="//tradingassistantjournal.com/wp-content/uploads/2018/03/972a85006b92-200x200.jpg" class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail wp-post-image" alt="" srcset="//tradingassistantjournal.com/wp-content/uploads/2018/03/972a85006b92-200x200.jpg 200w, //tradingassistantjournal.com/wp-content/uploads/2018/03/972a85006b92-150x150.jpg 150w, //tradingassistantjournal.com/wp-content/uploads/2018/03/972a85006b92-100x100.jpg 100w" sizes="(max-width: 200px) 100vw, 200px" /> <span class="product-title">Everyday eBay: Culture, Collecting, and Desire</span> </a> <del><span class="woocommerce-Price-amount amount"><span class="woocommerce-Price-currencySymbol">$</span>41.95</span></del> <ins><span class="woocommerce-Price-amount amount"><span class="woocommerce-Price-currencySymbol">$</span>15.01</span></ins> </li> </ul></div><div id="archives-2" class="widget widget_archive"><h3>Back Issues of the Journal</h3> <label class="screen-reader-text" for="archives-dropdown-2">Back Issues of the Journal</label> <select id="archives-dropdown-2" name="archive-dropdown" onchange='document.location.href=this.options[this.selectedIndex].value;'> <option value="">Select Month</option> <option value='http://tradingassistantjournal.com/2010/03/'> March 2010  (2)</option> <option value='http://tradingassistantjournal.com/2009/12/'> December 2009  (1)</option> <option value='http://tradingassistantjournal.com/2009/11/'> November 2009  (1)</option> <option value='http://tradingassistantjournal.com/2009/10/'> October 2009  (2)</option> <option value='http://tradingassistantjournal.com/2009/09/'> September 2009  (2)</option> <option value='http://tradingassistantjournal.com/2009/07/'> July 2009  (7)</option> <option value='http://tradingassistantjournal.com/2009/06/'> June 2009  (6)</option> <option value='http://tradingassistantjournal.com/2009/05/'> May 2009  (4)</option> <option value='http://tradingassistantjournal.com/2009/04/'> April 2009  (1)</option> <option value='http://tradingassistantjournal.com/2009/03/'> March 2009  (5)</option> <option value='http://tradingassistantjournal.com/2009/02/'> February 2009  (9)</option> <option value='http://tradingassistantjournal.com/2009/01/'> January 2009  (6)</option> <option value='http://tradingassistantjournal.com/2008/12/'> December 2008  (4)</option> <option value='http://tradingassistantjournal.com/2008/11/'> November 2008  (12)</option> <option value='http://tradingassistantjournal.com/2008/10/'> October 2008  (13)</option> <option value='http://tradingassistantjournal.com/2008/09/'> September 2008  (20)</option> <option value='http://tradingassistantjournal.com/2008/08/'> August 2008  (27)</option> <option value='http://tradingassistantjournal.com/2008/07/'> July 2008  (33)</option> <option value='http://tradingassistantjournal.com/2008/06/'> June 2008  (26)</option> <option value='http://tradingassistantjournal.com/2008/05/'> May 2008  (26)</option> <option value='http://tradingassistantjournal.com/2008/04/'> April 2008  (26)</option> <option value='http://tradingassistantjournal.com/2008/03/'> March 2008  (18)</option> <option value='http://tradingassistantjournal.com/2008/02/'> February 2008  (12)</option> <option value='http://tradingassistantjournal.com/2008/01/'> January 2008  (18)</option> <option value='http://tradingassistantjournal.com/2007/12/'> December 2007  (16)</option> <option value='http://tradingassistantjournal.com/2007/11/'> November 2007  (22)</option> <option value='http://tradingassistantjournal.com/2007/10/'> October 2007  (2)</option> </select> </div><div id="text-452598616" class="widget widget_text"> <div class="textwidget"><a href="http://www.anrdoezrs.net/se121vpyvpxCGIEDLGFCEDKDHJHG?sid=TAJ-BigE-600" target="_blank" onmouseover="window.status='http://www.bigcommerce.com';return true;" onmouseout="window.status=' ';return true;"> <img src="http://www.tqlkg.com/d7108y7B-53PTVRQYTSPRQXQUWUT" alt="BigCommerce: The easiest way to sell online!" border="0"/></a></div> </div> <div id="recent-posts-2" class="widget widget_recent_entries"> <h3>Latest Editions</h3> <ul> <li> <a href="http://tradingassistantjournal.com/2010/03/ebay-scams-via-craigslist-a-cunning-combination/">eBay Scams Via Craigslist, A Cunning Combination</a> </li> <li> <a href="http://tradingassistantjournal.com/2010/03/what-to-say-about-ebay-how-about-goodbye/">What to say about eBay? How about Goodbye…</a> </li> <li> <a href="http://tradingassistantjournal.com/2009/12/ten-golden-rules-of-ecommerce-what-should-you-knowy/">Ten Golden Rules of eCommerce – What should you know?</a> </li> </ul> </div><div id="text-452598618" class="widget widget_text"><h3>Start Your Own Hosting Program</h3> <div class="textwidget"><div align="center"><a href="http://tradingassistantjournal.com/TAJ/GoReseller/"><img src="http://tracking.hostgator.com/img/Reseller/120x600.gif" border=0></a></div></div> </div><div id="text-452598619" class="widget widget_text"><h3>Great WebSite Hosting Option</h3> <div class="textwidget"><div align="center"><script type="text/javascript" src="http://www.bluehost.com/src/js/ibusinesslogic/CODE17/120x120/bh_120x120_01.gif"></script></div></div> </div><div id="text-452492641" class="widget widget_text"><h3>Display Your eBay Listings On Your Website!</h3> <div class="textwidget"><a href="http://tradingassistantjournal.com/TAJ/phpbay/"><img src="http://www.phpbay.com/affiliates/image.php?bid=4&mid=1127" width="160" height="240"></a></div> </div><div id="text-452598613" class="widget widget_text"><h3>Get Links</h3> <div class="textwidget"><div align="center"><script type="text/javascript"> /* <![CDATA[ */ function affiliateLink(str){ str = unescape(str); var r = ''; for(var i = 0; i < str.length; i++) r += String.fromCharCode(5^str.charCodeAt(i)); document.write(r); } affiliateLink('9d%25mw%60c8%27mqqu%3F**rrr+q%60%7Dq%28ilkn%28dav+fjh*%3Aw%60c84220%3D0%27%3B9lhb%25vwf8%27mqqu%3F**rrr+q%60%7Dq%28ilkn%28dav+fjh*lhdb%60v*gdkk%60wv*cp%60i%28470%7D470+oub%27%25gjwa%60w8%275%27%25diq8%27Q%60%7Dq%25Ilkn%25Dav%27*%3B9*d%3B'); /* ]]> */ </script></div> </div><div id="text-452465761" class="widget widget_text"><h3>Usefull Internet Marketing Tools</h3> <div class="textwidget"><br><div align="center"><a href="http://tradingassistantjournal.com/TAJ/shoe/"><img src="http://tools.shoemoney.com/images/banners/35904_ShoeMoney_125x125.gif" alt=""></a></div> </div><div id="tag_cloud-2" class="widget widget_tag_cloud"><h3>Tags</h3><div class="tagcloud"><a href="http://tradingassistantjournal.com/tag/all-business-auctions/" class="tag-cloud-link tag-link-122 tag-link-position-1" style="font-size: 10.8pt;" aria-label="All Business Auctions (13 items)">All Business Auctions</a> <a href="http://tradingassistantjournal.com/tag/amazon/" class="tag-cloud-link tag-link-127 tag-link-position-2" style="font-size: 11.36pt;" aria-label="Amazon (15 items)">Amazon</a> <a href="http://tradingassistantjournal.com/tag/best-match/" class="tag-cloud-link tag-link-174 tag-link-position-3" style="font-size: 9.12pt;" aria-label="Best Match (9 items)">Best Match</a> <a href="http://tradingassistantjournal.com/tag/blog/" class="tag-cloud-link tag-link-188 tag-link-position-4" style="font-size: 10.8pt;" aria-label="blog (13 items)">blog</a> <a href="http://tradingassistantjournal.com/tag/bonanzle/" class="tag-cloud-link tag-link-16341 tag-link-position-5" style="font-size: 12.48pt;" aria-label="Bonanzle (19 items)">Bonanzle</a> <a href="http://tradingassistantjournal.com/tag/business/" class="tag-cloud-link tag-link-220 tag-link-position-6" style="font-size: 9.568pt;" aria-label="Business (10 items)">Business</a> <a href="http://tradingassistantjournal.com/tag/dave-white/" class="tag-cloud-link tag-link-316 tag-link-position-7" style="font-size: 8.56pt;" aria-label="Dave White (8 items)">Dave White</a> <a href="http://tradingassistantjournal.com/tag/designlogic/" class="tag-cloud-link tag-link-16350 tag-link-position-8" style="font-size: 8.56pt;" aria-label="DesignLogic (8 items)">DesignLogic</a> <a href="http://tradingassistantjournal.com/tag/drop-store/" class="tag-cloud-link tag-link-16352 tag-link-position-9" style="font-size: 10.8pt;" aria-label="Drop Store (13 items)">Drop Store</a> <a href="http://tradingassistantjournal.com/tag/ebay/" class="tag-cloud-link tag-link-16353 tag-link-position-10" style="font-size: 22pt;" aria-label="eBay (140 items)">eBay</a> <a href="http://tradingassistantjournal.com/tag/ebay-business/" class="tag-cloud-link tag-link-16354 tag-link-position-11" style="font-size: 12.704pt;" aria-label="eBay Business (20 items)">eBay Business</a> <a href="http://tradingassistantjournal.com/tag/ebay-changes/" class="tag-cloud-link tag-link-394 tag-link-position-12" style="font-size: 8pt;" aria-label="eBay changes (7 items)">eBay changes</a> <a href="http://tradingassistantjournal.com/tag/ebay-competition/" class="tag-cloud-link tag-link-16356 tag-link-position-13" style="font-size: 12.48pt;" aria-label="ebay competition (19 items)">ebay competition</a> <a href="http://tradingassistantjournal.com/tag/ebay-consignment/" class="tag-cloud-link tag-link-404 tag-link-position-14" style="font-size: 10.8pt;" aria-label="eBay Consignment (13 items)">eBay Consignment</a> <a href="http://tradingassistantjournal.com/tag/ebay-drop-store-business/" class="tag-cloud-link tag-link-424 tag-link-position-15" style="font-size: 8pt;" aria-label="ebay drop store business (7 items)">ebay drop store business</a> <a href="http://tradingassistantjournal.com/tag/ebay-drop-store-franchise/" class="tag-cloud-link tag-link-425 tag-link-position-16" style="font-size: 8pt;" aria-label="ebay drop store franchise (7 items)">ebay drop store franchise</a> <a href="http://tradingassistantjournal.com/tag/ebay-fees/" class="tag-cloud-link tag-link-442 tag-link-position-17" style="font-size: 8pt;" aria-label="ebay fees (7 items)">ebay fees</a> <a href="http://tradingassistantjournal.com/tag/ebay-franchise/" class="tag-cloud-link tag-link-448 tag-link-position-18" style="font-size: 10.016pt;" aria-label="eBay Franchise (11 items)">eBay Franchise</a> <a href="http://tradingassistantjournal.com/tag/ebay-live-2008/" class="tag-cloud-link tag-link-16360 tag-link-position-19" style="font-size: 11.136pt;" aria-label="eBay Live 2008 (14 items)">eBay Live 2008</a> <a href="http://tradingassistantjournal.com/tag/ebay-stores/" class="tag-cloud-link tag-link-16364 tag-link-position-20" style="font-size: 12.032pt;" aria-label="eBay Stores (17 items)">eBay Stores</a> <a href="http://tradingassistantjournal.com/tag/ecommerce/" class="tag-cloud-link tag-link-16399 tag-link-position-21" style="font-size: 14.832pt;" aria-label="ecommerce (31 items)">ecommerce</a> <a href="http://tradingassistantjournal.com/tag/feedback/" class="tag-cloud-link tag-link-596 tag-link-position-22" style="font-size: 10.016pt;" aria-label="Feedback (11 items)">Feedback</a> <a href="http://tradingassistantjournal.com/tag/frooition/" class="tag-cloud-link tag-link-16368 tag-link-position-23" style="font-size: 9.568pt;" aria-label="Frooition (10 items)">Frooition</a> <a href="http://tradingassistantjournal.com/tag/google/" class="tag-cloud-link tag-link-16369 tag-link-position-24" style="font-size: 8pt;" aria-label="google (7 items)">google</a> <a href="http://tradingassistantjournal.com/tag/ibusinesslogic/" class="tag-cloud-link tag-link-665 tag-link-position-25" style="font-size: 12.928pt;" aria-label="iBusinessLogic (21 items)">iBusinessLogic</a> <a href="http://tradingassistantjournal.com/tag/ima/" class="tag-cloud-link tag-link-668 tag-link-position-26" style="font-size: 11.136pt;" aria-label="IMA (14 items)">IMA</a> <a href="http://tradingassistantjournal.com/tag/internet/" class="tag-cloud-link tag-link-700 tag-link-position-27" style="font-size: 8pt;" aria-label="Internet (7 items)">Internet</a> <a href="http://tradingassistantjournal.com/tag/internet-business/" class="tag-cloud-link tag-link-702 tag-link-position-28" style="font-size: 9.12pt;" aria-label="Internet Business (9 items)">Internet Business</a> <a href="http://tradingassistantjournal.com/tag/internet-marketing/" class="tag-cloud-link tag-link-704 tag-link-position-29" style="font-size: 11.136pt;" aria-label="Internet Marketing (14 items)">Internet Marketing</a> <a href="http://tradingassistantjournal.com/tag/internet-merchants-association/" class="tag-cloud-link tag-link-16371 tag-link-position-30" style="font-size: 11.36pt;" aria-label="Internet Merchants Association (15 items)">Internet Merchants Association</a> <a href="http://tradingassistantjournal.com/tag/jay-berkowitz/" class="tag-cloud-link tag-link-717 tag-link-position-31" style="font-size: 9.568pt;" aria-label="Jay Berkowitz (10 items)">Jay Berkowitz</a> <a href="http://tradingassistantjournal.com/tag/john-donahoe/" class="tag-cloud-link tag-link-722 tag-link-position-32" style="font-size: 9.12pt;" aria-label="John Donahoe (9 items)">John Donahoe</a> <a href="http://tradingassistantjournal.com/tag/john-lawson/" class="tag-cloud-link tag-link-16373 tag-link-position-33" style="font-size: 9.12pt;" aria-label="John Lawson (9 items)">John Lawson</a> <a href="http://tradingassistantjournal.com/tag/make-money-on-ebay/" class="tag-cloud-link tag-link-779 tag-link-position-34" style="font-size: 10.016pt;" aria-label="Make Money on eBay (11 items)">Make Money on eBay</a> <a href="http://tradingassistantjournal.com/tag/onlineauctioncom/" class="tag-cloud-link tag-link-16377 tag-link-position-35" style="font-size: 8.56pt;" aria-label="OnlineAuction.com (8 items)">OnlineAuction.com</a> <a href="http://tradingassistantjournal.com/tag/paypal/" class="tag-cloud-link tag-link-16378 tag-link-position-36" style="font-size: 9.568pt;" aria-label="paypal (10 items)">paypal</a> <a href="http://tradingassistantjournal.com/tag/pesa/" class="tag-cloud-link tag-link-16379 tag-link-position-37" style="font-size: 9.568pt;" aria-label="PeSA (10 items)">PeSA</a> <a href="http://tradingassistantjournal.com/tag/podcast-commentary/" class="tag-cloud-link tag-link-16382 tag-link-position-38" style="font-size: 8.56pt;" aria-label="Podcast (8 items)">Podcast</a> <a href="http://tradingassistantjournal.com/tag/powerseller/" class="tag-cloud-link tag-link-16384 tag-link-position-39" style="font-size: 9.568pt;" aria-label="PowerSeller (10 items)">PowerSeller</a> <a href="http://tradingassistantjournal.com/tag/redol/" class="tag-cloud-link tag-link-16387 tag-link-position-40" style="font-size: 10.8pt;" aria-label="REDOL (13 items)">REDOL</a> <a href="http://tradingassistantjournal.com/tag/sales/" class="tag-cloud-link tag-link-972 tag-link-position-41" style="font-size: 8pt;" aria-label="Sales (7 items)">Sales</a> <a href="http://tradingassistantjournal.com/tag/scott-pooler/" class="tag-cloud-link tag-link-980 tag-link-position-42" style="font-size: 12.256pt;" aria-label="Scott Pooler (18 items)">Scott Pooler</a> <a href="http://tradingassistantjournal.com/tag/scot-wingo/" class="tag-cloud-link tag-link-979 tag-link-position-43" style="font-size: 9.12pt;" aria-label="Scot Wingo (9 items)">Scot Wingo</a> <a href="http://tradingassistantjournal.com/tag/trading-assistant/" class="tag-cloud-link tag-link-16431 tag-link-position-44" style="font-size: 14.272pt;" aria-label="Trading Assistant (28 items)">Trading Assistant</a> <a href="http://tradingassistantjournal.com/tag/trading-assistant-journal/" class="tag-cloud-link tag-link-1086 tag-link-position-45" style="font-size: 11.136pt;" aria-label="Trading Assistant Journal (14 items)">Trading Assistant Journal</a></div> </div><div id="text-452467132" class="widget widget_text"><h3>Written & Published By: Scott Pooler</h3> <div class="textwidget"><div align="center"><a href="http://www.linkedin.com/in/scottpooler" title="Scott Pooler Profile"><img src="http://farm4.static.flickr.com/3180/2754134830_c379a93018_o.jpg" width="125" height="125" alt="Scott-Avatar-1.jpg" /></a><br><a href="http://www.linkedin.com/in/scottpooler"><img src="http://www.linkedin.com/img/webpromo/btn_viewmy_160x33.gif" width="160" height="33" border="0" alt="View Scott Pooler's profile on LinkedIn"></a><br><iframe frameborder='0' scrolling='no' marginheight='0' marginwidth='0' height='43' width='88' src='http://widget.quantcast.com/tradingassistantjournal.com/2'></iframe></br> <img src="http://pr.prchecker.info/getpr.php?codex=aHR0cDovL3RyYWRpbmdhc3Npc3RhbnRqb3VybmFsLmNvbQ==&tag=2" alt="PageRank Checking Icon" border="0" /></a></p><a href="http://twittercounter.com/?username=Scott_Pooler" title="TwitterCounter for @Scott_Pooler"><img src="http://twittercounter.com/counter/?username=Scott_Pooler&style=white" width="88" height="26" style="border:none;" alt="TwitterCounter for @Scott_Pooler" /></a><br><a href="http://www.blogcatalog.com/in/4344646" title=""><img src="http://www.blogcatalog.com/rank/4344646.gif" alt="BlogRank"></a><br><p><a href="http://technorati.com/faves?sub=addfavbtn&add=http://allbusinessauctions.wordpress.com"><img src="http://static.technorati.com/pix/fave/tech-fav-1.png" alt="Add to Technorati Favorites" /></a></br></p></div> </div></aside><!-- /#sidebar --> </div><!-- /#main-sidebar-container --> </div><!-- /#content --> <section id="footer-widgets" class="col-full col-1"> <div class="block footer-widget-1"> <div id="text-452598621" class="widget widget_text"> <div class="textwidget"><div id="tabs-compliance-settings"> <div> <p>“CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC.<br /> THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.”</p> </div> </div> </div> </div> </div> <div class="fix"></div> </section><!--/#footer-widgets--> <footer id="footer" class="col-full"> <div id="copyright" class="col-left"> <p>© 2018 Trading Assistant Journal. All Rights Reserved. </p> </div> <div id="credit" class="col-right"> <p><p></p></p> </div> </footer> </div><!-- /#inner-wrapper --> </div><!-- /#wrapper --> <div class="fix"></div><!--/.fix--> <!-- ngg_resource_manager_marker --><script type='text/javascript' src='http://tradingassistantjournal.com/wp-includes/js/comment-reply.min.js'></script> <script type='text/javascript'> /* <![CDATA[ */ var wc_add_to_cart_params = {"ajax_url":"\/wp-admin\/admin-ajax.php","wc_ajax_url":"\/?wc-ajax=%%endpoint%%","i18n_view_cart":"View cart","cart_url":"http:\/\/tradingassistantjournal.com\/cart\/","is_cart":"","cart_redirect_after_add":"no"}; /* ]]> */ </script> <script type='text/javascript' src='http://tradingassistantjournal.com/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js'></script> <script type='text/javascript'> /* <![CDATA[ */ var wc_single_product_params = {"i18n_required_rating_text":"Please select a rating","review_rating_required":"yes","flexslider":{"rtl":false,"animation":"slide","smoothHeight":true,"directionNav":false,"controlNav":"thumbnails","slideshow":false,"animationSpeed":500,"animationLoop":false,"allowOneSlide":false},"zoom_enabled":"","zoom_options":[],"photoswipe_enabled":"","photoswipe_options":{"shareEl":false,"closeOnScroll":false,"history":false,"hideAnimationDuration":0,"showAnimationDuration":0},"flexslider_enabled":""}; /* ]]> */ </script> <script type='text/javascript' src='http://tradingassistantjournal.com/wp-content/plugins/woocommerce/assets/js/frontend/single-product.min.js'></script> <script type='text/javascript' src='http://tradingassistantjournal.com/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js'></script> <script type='text/javascript' src='http://tradingassistantjournal.com/wp-content/plugins/woocommerce/assets/js/js-cookie/js.cookie.min.js'></script> <script type='text/javascript'> /* <![CDATA[ */ var woocommerce_params = {"ajax_url":"\/wp-admin\/admin-ajax.php","wc_ajax_url":"\/?wc-ajax=%%endpoint%%"}; /* ]]> */ </script> <script type='text/javascript' src='http://tradingassistantjournal.com/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js'></script> <script type='text/javascript'> /* <![CDATA[ */ var wc_cart_fragments_params = {"ajax_url":"\/wp-admin\/admin-ajax.php","wc_ajax_url":"\/?wc-ajax=%%endpoint%%","cart_hash_key":"wc_cart_hash_2dcf3ebd405450c1e5981708617ec102","fragment_name":"wc_fragments_2dcf3ebd405450c1e5981708617ec102"}; /* ]]> */ </script> <script type='text/javascript' src='http://tradingassistantjournal.com/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js'></script> <script type='text/javascript' src='http://tradingassistantjournal.com/wp-content/plugins/woocommerce/assets/js/prettyPhoto/jquery.prettyPhoto.min.js'></script> <script type='text/javascript' src='http://tradingassistantjournal.com/wp-includes/js/wp-embed.min.js'></script> <script> jQuery(document).ready(function(){ jQuery('.prosamazondis').click(function(){ alert('Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on AMAZON.com at the time of purchase will apply to the purchase of this product.'); }); }); </script> <script> jQuery(document).ready(function(){ jQuery('.images a').attr('rel', 'prettyPhoto[product-gallery]'); }); </script> <script type="application/ld+json">{"@context":"https:\/\/schema.org\/","@type":"Product","@id":"http:\/\/tradingassistantjournal.com\/product\/selling-online-2-0-migrating-from-ebay-to-amazon-craigslist-and-your-own-e-commerce-website\/","name":"Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website","image":"http:\/\/tradingassistantjournal.com\/wp-content\/uploads\/2018\/03\/3195bfdb7720.jpg","description":"REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can\u2019t sell on eBay? Online auctions are the past; fixed-price selling is the future. It\u2019s time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You\u2019ll need to make some new plans, learn some new skills, and change some of the things you do--but you\u2019ll find that there\u2019s more money to be made on your own than relying on traditional eBay online auction sales. Put together a plan to maintain your sales level and profitability--to counteract eBay\u2019s changes Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace Find out if running an eBay Store or selling on Half.com makes sense for your business Learn out how to sell locally on craigslist and other online classifieds sites Discover how to sell fixed-price merchandise on the Amazon marketplace Find out how to launch your own e-commerce website--and promote your online store Learn how to sell products across multiple channels--and manage multichannel conflicts \u00a0 Introduction\u00a0\u00a0\u00a0\u00a0 1 What\u2019s in This Book \u00a0\u00a0\u00a0\u00a02 Who Can Use This Book \u00a0\u00a0\u00a0\u00a03 How to Use This Book \u00a0\u00a0\u00a0\u00a03 There\u2019s More Online... \u00a0\u00a0\u00a0\u00a04 Making the Move \u00a0\u00a0\u00a0\u00a04 I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS \u00a0\u00a0\u00a0\u00a05 1 The Problem with Online Auctions \u00a0\u00a0\u00a0\u00a07 What eBay Used to Be Like... \u00a0\u00a0\u00a0\u00a07 Why Is eBay Abandoning Smaller Sellers? \u00a0\u00a0\u00a0\u00a0\u00a010 Changes Are Afoot--and You Probably Won\u2019t Like Them \u00a0\u00a0\u00a0\u00a012 Emphasizing Fixed-Price Sales over Auction Sales \u00a0\u00a0\u00a0\u00a012 Changes to the Fee Structure \u00a0\u00a0\u00a0\u00a012 Changes to the Payment System \u00a0\u00a0\u00a0\u00a014 Changes to the Feedback System \u00a0\u00a0\u00a0\u00a015 Changes to Search Results \u00a0\u00a0\u00a0\u00a015 eBay\u2019s Deal with Buy.com \u00a0\u00a0\u00a0\u00a016 How Do eBay\u2019s Changes Affect You? \u00a0\u00a0\u00a0\u00a0\u00a016 2 Planning for Selling Success \u00a0\u00a0\u00a0\u00a019 Planning for Life Beyond eBay Auctions \u00a0\u00a0\u00a0\u00a019 Asking--and Answering--Key Questions \u00a0\u00a0\u00a0\u00a020 What Type of Merchandise Do You Want to Sell? \u00a0\u00a0\u00a0\u00a0\u00a020 How Much Money Do You Want to Make? \u00a0\u00a0\u00a0\u00a0\u00a021 How Do You Intend to Manage Your Business? \u00a0\u00a0\u00a0\u00a0\u00a023 Where Do You Want to Sell? \u00a0\u00a0\u00a0\u00a0\u00a025 Conceiving a Business Plan \u00a0\u00a0\u00a0\u00a026 Understanding the Components of a Useful Business Plan \u00a0\u00a0\u00a0\u00a028 Mission \u00a0\u00a0\u00a0\u00a029 Opportunity \u00a0\u00a0\u00a0\u00a030 Strategy \u00a0\u00a0\u00a0\u00a030 Organization and Operations \u00a0\u00a0\u00a0\u00a031 Strengths and Weaknesses \u00a0\u00a0\u00a0\u00a031 Financials \u00a0\u00a0\u00a0\u00a031 Writing Your Business Plan \u00a0\u00a0\u00a0\u00a032 Implementing Your Business Plan \u00a0\u00a0\u00a0\u00a033 II FIXED-PRICE SELLING ON EBAY \u00a0\u00a0\u00a0\u00a035 3 Migrating to Fixed-Price Listings \u00a0\u00a0\u00a0\u00a037 Why Fixed-Priced Sales Are the Way to Go \u00a0\u00a0\u00a0\u00a037 Comparing Fees \u00a0\u00a0\u00a0\u00a038 Comparing Listing Lengths \u00a0\u00a0\u00a0\u00a040 Factoring in Customer Demand \u00a0\u00a0\u00a0\u00a041 Different Ways to Sell at a Fixed Pric \u00a0\u00a0\u00a0\u00a042 Understanding eBay\u2019s Fixed-Price Listings \u00a0\u00a0\u00a0\u00a043 Understanding eBay\u2019s Buy It Now Auctions \u00a0\u00a0\u00a0\u00a044 Understanding eBay Stores \u00a0\u00a0\u00a0\u00a046 Understanding Half.com \u00a0\u00a0\u00a0\u00a047 Creating an eBay Fixed-Price Listing \u00a0\u00a0\u00a0\u00a0\u00a050 Creating an Auction Listing with a Buy It Now Price \u00a0\u00a0\u00a0\u00a051 Managing Fixed-Price Sales \u00a0\u00a0\u00a0\u00a052 Before the Sale: Setting the Price \u00a0\u00a0\u00a0\u00a053 After the Sale: Payment and Shipping \u00a0\u00a0\u00a0\u00a053 4 Fixed-Price Selling in an eBay Store \u00a0\u00a0\u00a0\u00a057 What Is an eBay Store?\u00a0\u00a0\u00a0\u00a0 \u00a057 Benefits of Opening Your Own eBay Store\u00a0\u00a0\u00a0\u00a0 59 Challenges of eBay Store Selling\u00a0\u00a0\u00a0\u00a0 60 Understanding eBay Store Subscription Levels\u00a0\u00a0\u00a0\u00a0 61 Understanding Insertion Fees and FVFs\u00a0\u00a0\u00a0\u00a0 63 How to Open an eBay Store\u00a0\u00a0\u00a0\u00a0 63 Further Customizing Your eBay Store\u00a0\u00a0\u00a0\u00a0 67 Managing Your eBay Store\u00a0\u00a0\u00a0\u00a0 68 Listing Merchandise for Sale in Your eBay Store\u00a0\u00a0\u00a0\u00a0 70 Handling eBay Store Sales\u00a0\u00a0\u00a0\u00a0 71 Marking Down Your Merchandise\u00a0\u00a0\u00a0\u00a0 72 Viewing eBay Store Reports\u00a0\u00a0\u00a0\u00a0 73 5 Fixed-Price Selling on Half.com\u00a0\u00a0\u00a0\u00a0 77 Getting to Know Half.com\u00a0\u00a0\u00a0\u00a0 77 Understanding the Half.com Shopping Experience \u00a0\u00a0\u00a0\u00a079 Understanding Half.com Fees\u00a0\u00a0\u00a0\u00a0 80 Listing on Half.com\u00a0\u00a0\u00a0\u00a0 81 Pricing Your Half.com Items\u00a0\u00a0\u00a0\u00a0 83 Calculating Shipping and Handling Charges\u00a0\u00a0\u00a0\u00a0 84 Managing Half.com Sales\u00a0\u00a0\u00a0\u00a0 85 6 Promoting Your Fixed-Price eBay Sales\u00a0\u00a0\u00a0\u00a0 87 Promoting Your Fixed-Price Listings on the eBay Site\u00a0\u00a0\u00a0\u00a0 87 Optimizing Your Listings for eBay Search\u00a0\u00a0\u00a0\u00a0 88 Linking from Other Sites to Your eBay Listings\u00a0\u00a0\u00a0\u00a0 90 Promoting Your eBay Store\u00a0\u00a0\u00a0\u00a0 90 Seeding Listings into the Traditional eBay Marketplace\u00a0\u00a0\u00a0\u00a0 91 Enabling Cross-Promotions\u00a0\u00a0\u00a0\u00a0 91 Creating an Email Mailing List\u00a0\u00a0\u00a0\u00a0 92 Linking to Your eBay Store\u00a0\u00a0\u00a0\u00a0 94 Adding a Stores Widget to Your Blog or Website\u00a0\u00a0\u00a0\u00a0 95 Creating a Listing Feed\u00a0\u00a0\u00a0\u00a0 95 Exporting Your Listings to Search Engines and Shopping Sites\u00a0\u00a0\u00a0\u00a0 96 Advertising on the eBay Site with AdCommerce\u00a0\u00a0\u00a0\u00a0 97 Advertising Across the Web with Google AdWords\u00a0\u00a0\u00a0\u00a0 99 Promoting Your Store in the Real World\u00a0\u00a0\u00a0\u00a0 101 Promoting Your Half.com Listings\u00a0\u00a0\u00a0\u00a0 102 III SELLING VIA CRAIGSLIST ONLINE CLASSIFIEDS\u00a0\u00a0\u00a0\u00a0 105 7 Online Classifieds: Are They Right for Your Business?\u00a0\u00a0\u00a0\u00a0 \u00a0107 Understanding Online Classifieds\u00a0\u00a0\u00a0\u00a0 107 Examining Major Online Classifieds Sites\u00a0\u00a0\u00a0\u00a0 110 craigslist\u00a0\u00a0\u00a0\u00a0 110 Oodle\u00a0\u00a0\u00a0\u00a0 111 Kijiji\u00a0\u00a0\u00a0\u00a0 113 backpage.com\u00a0\u00a0\u00a0\u00a0 114 LiveDea\u00a0\u00a0\u00a0\u00a0 115 Google Base\u00a0\u00a0\u00a0\u00a0 116 The Pros and Cons of Selling via Online Classifieds\u00a0\u00a0\u00a0\u00a0 117 Pros of Online Classifieds Selling\u00a0\u00a0\u00a0\u00a0 117 Cons of Online Classifieds Selling\u00a0\u00a0\u00a0\u00a0 118 Do Online Classifieds Make Sense for Your Business?\u00a0\u00a0\u00a0\u00a0 \u00a0120 The Best Businesses for Migrating to Online Classifieds\u00a0\u00a0\u00a0\u00a0 120 The Worst Businesses for Migrating to Online Classifieds\u00a0\u00a0\u00a0\u00a0 121 8 Doing Business on craigslist\u00a0\u00a0\u00a0\u00a0 125 Understanding craigslist\u00a0\u00a0\u00a0\u00a0 125 Navigating craigslist Listings\u00a0\u00a0\u00a0\u00a0 126 Before You List...\u00a0\u00a0\u00a0\u00a0 129 Listing an Item for Sale\u00a0\u00a0\u00a0\u00a0 130 Formatting Your Item Description\u00a0\u00a0\u00a0\u00a0 133 Using HTML Formatting\u00a0\u00a0\u00a0\u00a0 133 Inserting Images into Your Listings\u00a0\u00a0\u00a0\u00a0 134 Managing Your Listings\u00a0\u00a0\u00a0\u00a0 135 Editing a Listing\u00a0\u00a0\u00a0\u00a0 135 Deleting a Listing\u00a0\u00a0\u00a0\u00a0 136 Making a Sale\u00a0\u00a0\u00a0\u00a0 136 9 Migrating from Online Auctions to Online Classifieds\u00a0\u00a0\u00a0\u00a0 139 What Items Should You Move to craigslist?\u00a0\u00a0\u00a0\u00a0 \u00a0139 Changing Your Business Model\u00a0\u00a0\u00a0\u00a0 141 Going Local\u00a0\u00a0\u00a0\u00a0 141 Pickups,No Shipping\u00a0\u00a0\u00a0\u00a0 142 Cash Is King\u00a0\u00a0\u00a0\u00a0 143 We Don\u2019t Need No Stinking Tools\u00a0\u00a0\u00a0\u00a0 143 It\u2019s the Wild West\u00a0\u00a0\u00a0\u00a0 144 Businesses Aren\u2019t Always Accepted\u00a0 \u00a0\u00a0\u00a0144 Making the Move\u00a0\u00a0\u00a0\u00a0 145 10 Promoting Your craigslist Business\u00a0\u00a0\u00a0\u00a0 147 Choosing the Right Community and Category\u00a0\u00a0\u00a0\u00a0 147 Optimizing Your Listings for Search\u00a0\u00a0\u00a0\u00a0 148 Keeping Your Ad at the Top of the List\u00a0\u00a0\u00a0\u00a0 148 IV SELLING ON THE AMAZON MARKETPLACE\u00a0 \u00a0\u00a0\u00a0151 11 The Amazon Marketplace: Is It Right for Your Business?\u00a0\u00a0\u00a0\u00a0 \u00a0153 Understanding the Amazon Marketplace\u00a0\u00a0\u00a0\u00a0 153 What the Buyers See\u00a0\u00a0\u00a0\u00a0 154 The Many Ways to Sell on Amazon\u00a0\u00a0\u00a0\u00a0 156 Selling Individual Items on the Amazon Marketplace\u00a0\u00a0\u00a0\u00a0 157 Understanding the Amazon Marketplace\u00a0\u00a0\u00a0\u00a0 158 Understanding Amazon\u2019s Fees\u00a0\u00a0\u00a0\u00a0 159 Selling as a Pro Merchant\u00a0\u00a0\u00a0\u00a0 161 Selling on Amazon via Selling on Amazon\u00a0\u00a0\u00a0\u00a0 162 Selling in an Amazon WebStore\u00a0\u00a0\u00a0\u00a0 163 Using Amazon to Fulfill Your Orders\u00a0\u00a0\u00a0\u00a0 163 How It Works\u00a0\u00a0\u00a0\u00a0 164 Understanding Fulfillment Pricing\u00a0\u00a0\u00a0\u00a0 164 The Pros and Cons of Selling on Amazon\u00a0\u00a0\u00a0\u00a0 166 Selling on Amazon: Pros\u00a0\u00a0\u00a0\u00a0 166 Selling on Amazon: Cons\u00a0\u00a0\u00a0\u00a0 167 12 Doing Business in the Amazon Marketplace\u00a0\u00a0\u00a0\u00a0 169 Listing Individual Items in the Amazon Marketplace \u00a0\u00a0\u00a0\u00a0169 Listing Your First Item\u00a0\u00a0\u00a0\u00a0 69 Managing Your Account and Inventory\u00a0\u00a0\u00a0\u00a0 173 Selling an Item\u00a0\u00a0\u00a0\u00a0 175 Setting Up Your Amazon Storefront\u00a0\u00a0\u00a0\u00a0 176 Moving to the Pro Merchant Program\u00a0\u00a0\u00a0\u00a0 177 Upgrading to Pro Merchant Status\u00a0\u00a0\u00a0\u00a0 177 Uploading Multiple Listings\u00a0\u00a0\u00a0\u00a0 178 Creating a Product Detail Page\u00a0\u00a0\u00a0\u00a0 180 13 Migrating Your eBay Business to Amazon\u00a0\u00a0\u00a0\u00a0 185 Does Migrating to Amazon Make Sense?\u00a0\u00a0\u00a0\u00a0 \u00a085 Comparing Fees\u00a0\u00a0\u00a0\u00a0 185 Comparing Sales and Effort\u00a0\u00a0\u00a0\u00a0 187 Which Items Should You Migrate?\u00a0\u00a0\u00a0\u00a0 \u00a0188 Evolving Your Business Model\u00a0\u00a0\u00a0\u00a0 189 Making the Move\u00a0\u00a0\u00a0\u00a0 190 14 Promoting Your Amazon Business\u00a0\u00a0\u00a0\u00a0 193 Keeping Your Listings Competitive\u00a0\u00a0\u00a0\u00a0 193 Competing on Feedback\u00a0\u00a0\u00a0\u00a0 194 Placing Product Ads on the Amazon Site\u00a0\u00a0\u00a0\u00a0 196 Advertising Your Business with a Display Ad \u00a0\u00a0\u00a0\u00a0197 V SELLING ON YOUR OWN WEBSITE\u00a0\u00a0\u00a0\u00a0 201 15 Establishing Your Own Website: Is It Right for Your Business?\u00a0\u00a0\u00a0\u00a0 \u00a0203 Building an Online Store--What\u2019s Involved?\u00a0\u00a0\u00a0\u00a0 \u00a0203 The Components of an E-Commerce Website\u00a0\u00a0\u00a0\u00a0 203 Different Ways to Build a Store\u00a0\u00a0\u00a0\u00a0 206 How Much Does It Cost?\u00a0\u00a0\u00a0\u00a0 \u00a0207 Pros and Cons of Running Your Own Website\u00a0\u00a0\u00a0\u00a0 208 Pros of Running Your Own Online Store\u00a0\u00a0\u00a0\u00a0 208 Cons of Running Your Own Online Store\u00a0\u00a0\u00a0\u00a0 209 Does an Online Store Make Sense for Your Business?\u00a0\u00a0\u00a0\u00a0 \u00a0211 16 Planning Your Online Presence\u00a0\u00a0\u00a0\u00a0 215 Step One: Create Your Plan and Define Your Goals\u00a0\u00a0\u00a0\u00a0 215 Step Two:Determine What You\u2019re Selling\u00a0\u00a0\u00a0\u00a0 216 Step Three: Choose a Hosting Service\u00a0\u00a0\u00a0\u00a0 216 Step Four: Build Your Website\u00a0\u00a0\u00a0\u00a0 217 Step Five: Choose an Online Payment Service\u00a0\u00a0\u00a0 \u00a0218 Step Six: Plan Your Promotion\u00a0\u00a0\u00a0\u00a0 219 Step Seven: Launch Your Site\u00a0\u00a0\u00a0\u00a0 220 Step Eight: Evaluate Your Performance\u00a0\u00a0\u00a0\u00a0 221 17 Setting Up an E-Commerce Website\u00a0\u00a0\u00a0\u00a0 223 Choosing a Hosting Service\u00a0\u00a0\u00a0\u00a0 223 Features to Look For\u00a0\u00a0\u00a0\u00a0 224 Comparing Prices\u00a0\u00a0\u00a0\u00a0 226 Using eBay ProStores\u00a0\u00a0\u00a0\u00a0 227 ProStores for eBay Sellers\u00a0\u00a0\u00a0\u00a0 227 Subscription Levels\u00a0\u00a0\u00a0\u00a0 228 Getting Started with ProStores\u00a0\u00a0\u00a0\u00a0 229 Building an Amazon WebStore Store\u00a0\u00a0\u00a0\u00a0 230 Inside an Amazon WebStore Store\u00a0\u00a0\u00a0\u00a0 230 Creating Your Own WebStore\u00a0\u00a0\u00a0\u00a0 231 Building a Yahoo! Merchant Website\u00a0\u00a0\u00a0\u00a0 233 Subscription Levels\u00a0\u00a0\u00a0\u00a0 233 Unique Features\u00a0\u00a0\u00a0\u00a0 234 Creating Your Own Yahoo! Store\u00a0\u00a0\u00a0\u00a0 235 Exploring Other Pre-Designed Storefronts\u00a0\u00a0\u00a0\u00a0 236 18 Managing Online Sales\u00a0\u00a0\u00a0\u00a0 241 Managing Your Inventory\u00a0\u00a0\u00a0\u00a0 241 Managing Your Sales\u00a0\u00a0\u00a0\u00a0 243 Managing Your Customers\u00a0\u00a0\u00a0\u00a0 245 19 Choosing an Online Payment System\u00a0\u00a0\u00a0\u00a0 249 Accepting Payments with PayPal\u00a0\u00a0\u00a0\u00a0 249 Pros and Cons of PayPal\u00a0\u00a0\u00a0\u00a0 250 Signing Up for PayPal\u00a0\u00a0\u00a0\u00a0 251 Understanding PayPal Fees\u00a0\u00a0\u00a0\u00a0 252 Adding PayPal to Your Website\u00a0\u00a0\u00a0\u00a0 253 Collecting PayPal Payments\u00a0\u00a0\u00a0\u00a0 254 Accepting Payments with Google Checkout\u00a0\u00a0\u00a0\u00a0 255 Pros and Cons of Google Checkout\u00a0\u00a0\u00a0\u00a0 255 Understanding Google Checkout Fees\u00a0\u00a0\u00a0\u00a0 256 Setting Up a Google Checkout Account\u00a0\u00a0\u00a0\u00a0 257 Choosing a Google Checkout Service \u00a0\u00a0\u00a0\u00a0257 Adding Google Checkout to Your Website\u00a0\u00a0\u00a0\u00a0 258 Collecting Google Checkout Payments\u00a0\u00a0\u00a0\u00a0 259 Withdrawing Google Checkout Funds\u00a0\u00a0\u00a0\u00a0 260 Integrating Google Checkout with Google AdWords\u00a0\u00a0\u00a0\u00a0 260 Accepting Payments with Checkout by Amazon\u00a0\u00a0\u00a0\u00a0 261 Pros and Cons of Checkout by Amazon\u00a0\u00a0\u00a0\u00a0 261 Understanding Checkout by Amazon Fees\u00a0\u00a0\u00a0\u00a0 262 Setting Up Checkout by Amazon\u00a0\u00a0\u00a0\u00a0 262 Establishing Your Own Merchant Credit Card Account\u00a0\u00a0\u00a0\u00a0 263 Pros and Cons of a Merchant Account \u00a0\u00a0\u00a0\u00a0\u00a0264 Choosing a Credit Card Processor\u00a0\u00a0\u00a0\u00a0 265 20 Promoting Your E-Commerce Website\u00a0\u00a0\u00a0\u00a0 267 Putting Together a Marketing Plan\u00a0\u00a0\u00a0\u00a0 267 Optimizing Your Site for Search Engines\u00a0\u00a0\u00a0\u00a0 269 All About Search Engine Marketing--and SEO\u00a0\u00a0\u00a0\u00a0 269 SEO Tip #1: Fine-Tune Your Keywords\u00a0\u00a0\u00a0\u00a0 269 SEO Tip #2: Tweak Your and Tags\u00a0\u00a0\u00a0\u00a0 271 SEO Tip #3: Solicit Inbound Links from Other Sites\u00a0\u00a0\u00a0\u00a0 271 SEO Tip #4: Submit Your Site to the Major Search Engines\u00a0\u00a0\u00a0\u00a0 272 SEO Tip #5: Use Text Instead of Images\u00a0\u00a0\u00a0\u00a0 274 Submitting Your Products to Comparison Shopping Sites\u00a0\u00a0\u00a0\u00a0 275 How Comparison Shopping Sites Work\u00a0\u00a0\u00a0\u00a0 275 Examining the Major Comparison Shopping Sites\u00a0\u00a0\u00a0\u00a0 276 Submitting Your Listings to Comparison Shopping Sites\u00a0\u00a0\u00a0\u00a0 278 Creating and Uploading a Data File\u00a0\u00a0\u00a0\u00a0 279 Buying PPC Advertising\u00a0\u00a0\u00a0\u00a0 280 How Important Is PPC Advertising?\u00a0\u00a0\u00a0\u00a0 \u00a0280 Purchasing Keywords\u00a0\u00a0\u00a0\u00a0 281 Paying by the Click\u00a0\u00a0\u00a0\u00a0 282 Evaluating the Big PPC Ad Networks\u00a0\u00a0\u00a0\u00a0 283 Creating a PPC Campaign\u00a0\u00a0\u00a0\u00a0 285 Buying Display Ads\u00a0\u00a0\u00a0\u00a0 286 Engaging in Email Marketing\u00a0\u00a0\u00a0\u00a0 287 Marketing on YouTube\u00a0\u00a0\u00a0\u00a0 288 Marketing to the Blogosphere\u00a0\u00a0\u00a0\u00a0 289 Conducting Online Public Relations\u00a0\u00a0\u00a0\u00a0 290 21 Migrating Your eBay Business to Your Own Website\u00a0\u00a0\u00a0\u00a0 293 Does Migrating to Your Own Online Store Make Sense?\u00a0\u00a0\u00a0\u00a0 \u00a0293 Comparing Costs\u00a0\u00a0\u00a0\u00a0 293 Comparing Effort\u00a0\u00a0\u00a0\u00a0 295 Which Items Should You Migrate?\u00a0\u00a0\u00a0\u00a0 \u00a0295 Changing Your Business Model and Processes\u00a0\u00a0\u00a0\u00a0 296 Making the Move\u00a0\u00a0\u00a0\u00a0 297 22 Selling in Multiple Channels\u00a0\u00a0\u00a0\u00a0 301 What Is Multichannel Selling--and How Does It Work?\u00a0\u00a0\u00a0\u00a0 \u00a0301 Pros and Cons of Multichannel Selling\u00a0\u00a0\u00a0\u00a0 302 Benefits of Multichannel Selling\u00a0\u00a0\u00a0\u00a0 302 Drawbacks of Multichannel Selling\u00a0\u00a0\u00a0\u00a0 303 When Does Multichannel Selling Make Sense--and When Is It a Recipe for Disaster?\u00a0\u00a0\u00a0\u00a0 \u00a0305 Managing Inventory Across Channels \u00a0\u00a0\u00a0\u00a0\u00a0306 Creating a Multichannel Marketing Plan \u00a0\u00a0\u00a0\u00a0307 Index\u00a0\u00a0\u00a0\u00a0 311 Selling Online 2 0 Migrating from eBay to Amazon craigslist and Your Own E Commerce Website","sku":"0789739747","offers":[{"@type":"Offer","price":"16.69","priceCurrency":"USD","availability":"https:\/\/schema.org\/InStock","url":"http:\/\/tradingassistantjournal.com\/product\/selling-online-2-0-migrating-from-ebay-to-amazon-craigslist-and-your-own-e-commerce-website\/","seller":{"@type":"Organization","name":"Trading Assistant Journal","url":"http:\/\/tradingassistantjournal.com"}}]}</script><!-- WooCommerce JavaScript --> <script type="text/javascript"> jQuery(function($) { jQuery( '.dropdown_product_cat' ).change( function() { if ( jQuery(this).val() != '' ) { var this_page = ''; var home_url = 'http://tradingassistantjournal.com/'; if ( home_url.indexOf( '?' ) > 0 ) { this_page = home_url + '&product_cat=' + jQuery(this).val(); } else { this_page = home_url + '?product_cat=' + jQuery(this).val(); } location.href = this_page; } }); }); </script> </body> </html>