In this book, new media marketing specialist Cresta Norris explains the fundamentals of online selling, the advantages of doing so, what to consider when creating an online shop, and the pitfalls to avoid. She explains online payments, creating an online shop, search engine optimization, pay-per-click advertising, distance selling, online trading, fulfilling customer orders, and planning for e-commerce. She also includes an array of international case studies.
- ISBN13: 9780749461591
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!