Free ShoeMoney Internet Marketing Course and New Jay Berkowitz Sponsored Internet Marketing Club

Posted on October 9, 2009 by Scott Pooler

Free is good and in Internet marketing good education is everything... therefore, why not combine the two great opportunities to learn for free in one article?

Yeah, why not... hmmmm Ok - here goes, this will be short and sweet...

My friend, Jay Berkowitz of the Ten Golden Rules of Internet Marketing consulting firm, has started a new NING community called the Internet Marketing Club.

If you don't know Jay Berkowitz you may think, "Oh - Great a new guy hawking his wares on Ning" - Think Again!

Ten Golden Rules Host - Jay Berkowitz

Jay is all about sharing and education when it comes to Internet Marketing and his podcast "The Ten Golden Rules" is one of the most widely respected Internet marketing audio podcasts in the world. I have written about Jay's delivery and insights before here

Excerpt:

"I appreciate his genuine awe struck and outgoing way of bringing his listeners sound bytes from some of the most powerful and cutting edge Internet marketers and pioneers in our World today. Jay rubs shoulders with and interviews the likes of Seth Godin and Jason Calacanis on a weekly basis. If you don't know who those people are, it's OK because Jay will share the highlights of the careers of these .com and Internet moguls with you when he reports on the Ten Golden Rules podcast. I say Awe Struck, not because I think Jay does not belong in the same room with these mega-tycoons of our industry but because he has a way of approaching these interviews with the kind of exuberance and giddiness of someone who may not belong, but is happy to be there, would bring. Jay belongs - one only needs to read his resume on the Ten Golden Rules website to know he has been playing in this sandbox for some time now. He simply has a style which brings the listener into the room as if we were flies on the wall and Jay is the only person who knows we are there".

The Internet Marketing Club has gone from zero members to 50 in the course of one short day. Jay is adding content which is informative and educational and there are no DVD's or at home courses to be found. Of course if you want to hire Jay to help you boost sales or your brand online, I am sure he wouldn't mind but his approach is to give without asking for a return. It seems to work for him and this new Club is just one more example of Jay spreading the good word of Internet marketing to the masses. Thanks Jay!

More about the Internet Marketing Club:

Starting in October, we will run weekly webinars on topics such as Social Media including Twitter, Facebook and YouTube, Search Engine Marketing - Search Engine optimization (SEO) and Pay Per Click Marketing (PPC), Affiliate and Performance Marketing, Conversion Strategies and Analysis and Analytics.

Next on Today's Agenda is the Free 12 Week Internet Marketing Course - Provided by: Jeremy Shoemaker

If you are not aware of who Jeremy Shoemaker of "Shoemoney" is... Well, then I would wager that you may not have not been around the web 2.0 or blogosphere for very long. Jeremy Shoemaker helped put the spit shine on blogs as a a way to make money and he walks the walk and cashed the checks to prove it. I have been reading his Shoemoney blog for at least 3 years and it is full of good stuff.

Quote:

Google Adsense Check for $132,994.97

ShoeMoney.com, shares my ups and downs in the world of online marketing to a loyal daily readership of over 30,000 people. ShoeMoney.com has been named the Best Affiliate Marketing Blog and ranks in Technorati’s top 50 blogs for the past three years.

Of course Jeremy is selling an extensive Internet Marketing tools kit subscription at the end of this free 12 week course. Even though Jeremy would like to continue to make money from his knowlege he is not just putting together some e-book and expecting to get rich. The tools he provides at ShoeMoney Tools have a great deal of value.

I have signed up and completed all 12 weeks of the Free Course and I must say that there is a great deal of valuable information in this Free version. I see no reason to avoid learning from a guy who has made a great deal of money online. All information is good information if you utilize it - right?

Hello, I'm Jeremy "ShoeMoney" Schoemaker and for 13 years I've been building successful online businesses. For the past five years I've been working hard writing a book to help others get started online. I recently decided that there is just too much great information in my book to exclude people from reading it. I have now backed out of my major book deal and turned it into a completely FREE 12 week guide to Internet marketing. No strings attached. Enter your email and start receiving the weekly guides directly in your inbox!

Week 1 - The Beginner's Guide To Internet Marketing

Week 2 - Affiliate Marketing 101: Everything You Need To Know To Start Promoting Products

Week 3 - Market Research: How To Crush Your Competitors And Discover Hot Niches

Week 4 - Introduction to Pay Per Click

Week 5 - Advanced Pay Per Click

Week 6 - SEO Tips, Tricks, and Tactics

Week 7 - Content Creation: How To Create Articles That Attract Users And Increase Sales

Week 8 - Marketing: How To Use Social Media To Spread Your Brand

Week 9 - Make That Cash: 10 Ways To Monetize Your Site And Increase Profitability

Week 10 - Testing & Tracking: How To Optimize Your Site & Make Sense Of The Figures

Week 11 - Building Your Team: How To Network With Others And Find Long Term Partners

Week 12 - Launch Day: How To Kick Start Your Business And Manage Your Projects

Please Read – Blogger and Podcaster Posts protected – Must be a Member!

Posted on July 14, 2009 by Scott Pooler

Most of the top bloggers and podcasters are available to logged in forum members to comment upon and or promote. Please become a member of the TAJ forum to add to the conversations here. These forums are protected - be a good citizen when posting here!

Forums Available to TAJ Forums Members in this Category

Red Ink Diary - Henrietta
My Blog Utopia - Randy Smythe
The Savvy Seller - Marlene Gavens
eBay & Beyond - Dave White
Auction Wally - Walt Kolenda
Who Else?

Thanks to LinkedIn, I learned what an Ass Hat Award is… from the Daily Blonde

Posted on July 6, 2009 by Scott Pooler

Ok, Ok, so this is not my normal kind of post but I am feeling a bit off topic today after the long 4th of July weekend...

How did this lead to an Ass Hat?

This morning, I opened my email and was of course caught in the avalanche of electronic stress messages. (Why don't I listen to Tim Ferris of the 4 Hour Work Week?).

One of, well, several of these emails - 12 to be exact, was from LinkedIn. LinkedIn was informing me that I had 12 people who "had asked to be part of my network" - ahhh this is nice, lets do that for some easy mindless wakeup data processing...

As I worked through the invitations and replies (mostly from colleagues at the Examiner.com), I came across one particular invite that caught my eye.

And no... not just because this person is an attractive blonde...

First thing that caught my eye was the tag line...

"Creator and Owner of the Daily Blonde blog".

In today's world you must be unique and you must say something in a short flash of time to catch peoples ever crowded trains of thought. Cheryl Phillips says to the world that she is a blonde on a daily basis - not that there is anything wrong with that... (Paraphrasing Seinfeld).

To me this says Cheryl has a sense of humor and... the moxie to make something of it. I dug deeper, which in today's world is not a huge demand on journalistic resources... What I did was follow the link, on LinkedIn (get it) to the Daily Blonde Blog.

The first story on The Daily Blonde was a bit of a trend follower, a cynical view of the recent Sara Palin story (Sara Palin Leaves Office Early), but something else on the homepage caught my eye. What I saw was another story of interest, which of course lead me to click another link.

AssHat of the Week.

From the Daily Blonde

The Asshat of the week story leads in with:

...I realized that it was time to pay tribute to the irresponsible parents that seem to think I run a home daycare and restaurant for their children. So, this week’s AssHat award covers quite a few heads. It’s a big hat so there’s no problem making sure everyone fits under it.

The story goes on to describe -in letter form - to the irresponsible parents in this single mothers neighborhood, not only that she is not the summer day care provider, but more so, that these other parents should be responsible for their own kids. Parents should feed, bathe, and make sure that their own children are safe, not pawn them off on another parent for 10-12 hours without a care. It is an article that any responsible parent in any neighborhood in America can relate to these days.

Why am I writing about this Asshat Award thing?

It is a unique article with humor and touches on a subject many of us parents have wanted to say out loud, but never had the moxie to do ourselves.
The entire idea of the blog has originality and style, coupled with humor and caring. It is a recipe people obviously like.
I only found this blog through Social Networking and LinkedIn, now I am writing about it - This is how the Internet of Today works!

The last point is what I wish to stress in this article.

People are searching the world we call the Internet for information.

No matter what business you are in, no matter what you sell, no matter who you work for or if you are an attorney or a broker or a architect or a ditch digger - there are people out there that want to know what you know and they will find the information you publish - if you leave enough "clues" to follow.

Clues in the form on links, links in the form of: LinkedIn profiles, Twitter accounts (with active tweets), Facebook profiles, forum posts and more...

People will follow these clues, bread crumbs, links, Tweets, opinions... all back to you.

These are the people you are looking for as an audience, they will find you and see you as a leader if you publish the information they are searching for. Without an audience, there are no leaders, without leaders the audience continues to search... Find your audience and help them to make you a leader, let them stop searching for your information, give them what they want no matter what that is.

Just Do IT!

Get out in the world and write something, post a video or take a picture - people will find and admire what you have to say or share, if you make an effort to share good things and if you spend some time contributing to other peoples lives by sharing and recognizing others that share as I am doing today.

I had never even heard of Cheryl Phillips and the Daily Blonde before, even though she is a blogger of note and one who should be followed:

With an Alexa rating of approximately 150,000, over 1600 email subscribers and an average “stay” on The Daily Blonde by readers of over 3 minutes. She also spreads the word about her blog to over 16,000+ Twitter followers every day. Cheryl is currently ranked in the top 50 Twitter users and was written up as one of the Top 10 Women on Twitter in the world.

Cheryl is a stay at home mom with more kids than she should be able to deal with and she is cranking out quality blog article posts that bring her an every increasing audience - is there really any reason why you can not do this for yourself or your business? Cheryl Phillips and the Daily Blonde are not just one isolated story of the power of Internet self publishing, she is but one of millions of people who have found notoriety and possible success with social media and blogging.

With the tools available to everyone in today's world of CMS publishing on the net, using platforms like WordPress, Joomla! and Drupal to name a few, there is no reason why any business or professional person should not have the ability to share and inform on a daily basis, just as the Daily Blonde does.

Pick your topic, fulfill your niche, find your audience and you will create a market that never existed before for your business.

Robert Scoble Ventures into eCommerce with a Vendio Platform Interview

Posted on May 28, 2009 by Scott Pooler

Vendio Platform Previewed by Robert Scoble

Robert Scoble is a fairly famous blogger, videographer, photographer and all around tech critic/guru. he has worked with all of the big tech conglomerates including Microsoft, Fast Money, and now RackSpace (More details about Scoble available via the link attached to his name).

While his interview of the powers that be at Vendio was not exactly from the perspective of a well informed ecommerce specialist or writer, (He refers or defers to his ex-wife's experiences with eBay) this video does offer some insight into how the platform Vendio has assembled works. Scoble does not venture into our world of eCommerce often so I find it interesting that this interview even occurred. Good job Vendio!

For more information about the Vendio Platform, read my review on the All Business Auctions Blog

Meetup.com – Getting Together – Business and Social Networking – Locally

Posted on May 3, 2009 by Scott Pooler

Find a Meetup Near You

[This article is re-published here from the Examiner.com]

No one would argue that as a civilization we as humans have evolved. From pre-historic times when humans huddled together in small groups to survive the rigors of the natural elements they lived within, to the days of vast nation states that massed the will of their people into one awe inspiring force.

Social networks of all kinds have been at the core of the human experience.

In the world of today we all seem to have grown more insular. Many times we look out at the world from behind a computer screen and from within the walls of small cubicles. Email, chat, discussion forums, twitter friends and online dating all tend to keep us from make the most basic of all human connections - the face to face handshake.

As a person who is wrapped up in the Internet and all of the possibilities it affords and opportunity it offers I have seen and experienced the effects of being immersed in a world where friendships and connections are made from behind a keyboard. The people you chat with online are mostly all real, but the Internet social experience can never match the tried and true old fashioned world of face to face networking.

This is why groups have sprung up around the world in an effort to climb out from the cubicle lives we have all been leading and actually schedule times to meet one another face to face.

One of these organizations is called Meetup. The concept is simple at Meetup.com, they provide the tools needed to organize a meetup event and the home base website which allows local meetup organizers to offer a social networking group in thier area based on any interest or dicipline the group organizer wants to bring together. Continue reading “Meetup.com – Getting Together – Business and Social Networking – Locally” »

Bonanzle Action Club Controversy – Evil Empire or Just Grass Roots Social Marketing

Posted on February 17, 2009 by Scott Pooler

There is a controversy brewing and this time it is not really about eBay - or is it?

It seems that Debbie Levitt CEO of ASWAS, an eBay Stores designer and consulting company based in Boston, MA and a personal friend, has come out very strongly against the grass roots marketing efforts of Bonanzle.com. A Prominent blogger and also a friend, Henrietta of the Red Ink Diary has responded quite directly to Debbie's take on the Bonanzle Action Club.

Henrietta has been a friend to Bonanzle.com since the beginning, I don't think she is a member of the BAC, but could be. It is a pretty small club of only 50 people when weighed against the 30,000 members of Bonanzle. Yet the effects of its political style grass roots effort to get out the word about the site seem to have gained some attention in eBay circles (where Debbie Levitt is a big swimmer).

The Article on the Red Ink Diary is available for all to read in its entirety here Red Ink Diary. I have included a short quote below to give you the idea of where Henrietta stands. (Note: Links to the articles Debbie Levitt wrote in the ASWAS blog are included, just as they appeared in the Red Ink Diary.) I don't know if I would have been quite as direct as Henrietta was in her post, but she expressed her point without leaving any doubt.

From the RedInkDiary Continue reading “Bonanzle Action Club Controversy – Evil Empire or Just Grass Roots Social Marketing” »

Why is WordPress the Best? Constant Innovation and Great Performance!

Posted on November 8, 2008 by Scott Pooler

Ok, Ok... I will admit it! I am a WordPress fan - boy!

Why?

Because WordPress is just so darn good and as a developer I can make it perform for clients like almost no other CMS platform.

Joomla! is another great CMS (Content management system) and we love working with it, but for pure ease of use and unbelievable client (User) satisfaction, WordPress is very difficult to beat.

From basic eCommerce to business oriented informational and corporate websites to personal blogs, real estate sales, or news magazines. WordPress as a CMS is the king of customization.

Check out this video to get a sneak peak at the next iteration or WordPress - Version 2.7 coming soon to a WordPress installation near you.

[wpvideo UBy8AaXJ]

The new features (detailed in the video above) make WordPress even more user friendly, which is a great step forward for our goal to bring easy to manage website development to our clients.

Check out WordPress for your own website or blog, you really can not make a better choice for a functional, easy to update and ultimately configurable website back end.

In other words - it is really cool, and almost anyone can update a WordPress based website.

I like to say - if you can write an email - you can publish online with WordPress.

Cliff Aliperti's new Bonanzle Blog! First Look, Grass Roots Traffic Generation

Posted on November 2, 2008 by Scott Pooler

My readers know Cliff Aliperti from his very popular guest post here on the Trading Assistant Journal.

Amazon vs eBay? - Cliff Aliperti’s Inside Scoop on Amazon FBA

Cliff is a long time eBay seller and now a new Bonanzle Booth owner. Cliff knows his business and he also knows how to get the most out of eBay and Amazon, now he is tackling the world of Bonanzle booth sales (in his spare time).

When iBusinessLogic announced a special offer to Bonanzle Booth owners to build a website/blog with a Bonanzle product feed (See: Bonanzle Website Offer), Cliff was the very first to jump onboard!

Cliff plans on using this new website/blog in conjunction with his existing website to bring in long tail search traffic to both his website, and his Bonanzle and eBay operations. Cliff is an expert in his field of memorabilia and movie collectibles. He will write informative and interesting blog posts about the history of Hollywood along with informative articles about the great finds he has in his inventory of thousands of unique collectibles.

Our first design for Cliff's new website/blog looks very nostalgic, we certainly hope he likes what we have done. But if he needs a tweak or two, or a completely new look, we will make it right for him.

Things and Other Stuff - New Look

We have other projects in the works for Bonanzle sellers and I think it will build a great community over at Bonanzle if more sellers join in with their own blogs/websites designed to not only promote their individual businesses, but also the entire Bonanzle community.

The more outside links leading back to Bonanzle, the better sales will be for each and every Bonanzle merchant. This is one way to build traffic for a selling venue through a grass roots effort. With every Bonanzle merchant who has a desire to not only increase their own business, but also add to the entire health of the site as a whole, sending traffic from sites like Cliff's new Bonanzle focused website/blog, the selling venue will grow in both sellers and buyers at an even more impressive rate.

If you have been considering building a website to promote your own Bonanzle or Etsy, or Online Auction or even eBay sales... Just get out there and do it! The biggest step is the first one, and we all know after that, its all just a matter of following through.

Cliff Aliperti, is following through!

Congrats Cliff!

Read more at the iBusinessLogic.com/blog We even have a another Bonanzle Booth owners website screen shot - let us know what you think of "A Night Owl's Treasures"....

Advertising & Promotion and Seth Godin – New Marketing

Posted on October 30, 2008 by Scott Pooler

Last night in my car I was driving and listening to Seth Godin on a podcast....

Seth Godin

Some of you may be unfamiliar with what a "podcast" is or why anyone would listen to one? Podcasts are recordings of events, shows or seminars and/or the occasional sales pitch. Some podcasts are similar to talk radio shows with live callers hosted by a main host and sometimes a co-host.

Today's "radio show" has been moved off of the airwaves and into your iPod or other mp3 device. Thousands of these podcasts are available, mostly for free, in the iTunes store. Far ranging topics are available as podcasts on iTunes and in other places around the Internet. I usually focus on the Internet marketing and ecommerce titles but also download free photoshop training, "This Week in Tech" podcasts from Leo Laport, John C. Dvorak's "Cranky Geeks" financial news and a few more. Topics are plentiful and inspiration is included.

I listen to these podcasts to try and learn something while doing things which would be unproductive otherwise. I have learned a great deal just from this free resource and I have been fortunate enough to forge more than one friendship with people I would never have met because of podcasting. Continue reading “Advertising & Promotion and Seth Godin – New Marketing” »

Twibler – Top 9 Reasons Why Twitter + eBay = Traffic Jam

Posted on September 29, 2008 by Scott Pooler

Question recently seen on Twitter from @stevekennedy:

Do you think using Twibler to post your eBay items here helps your conversion rate? Have you asked any buyers? I am just interested to see if anyone has ever made a sale because of Twibler. Thanks 4 input!

I will attempt to answer the question, (any comments from readers with different points of view are welcome in the comments section below) but...

First lets discuss what Twitter is for those who have not yet been initiated.

What is Twitter?

Twitter is first and foremost a social network

Scott Pooler on Twitter

Twitter asks "What are you doing?" and provides users with a 142 character chance to inform the world about what it is they are up to?

Think of an early 1990's AOL chat room with dozens of updates per minute available to everyone in the world. Only, as a user of Twitter, one may pick and choose who's "updates" they want to follow. Conversely other users may choose to follow you, even if they do not know you.

These features make Twitter unique, simply due the fact that users can craft the experience by selecting whom they follow.

Interested in Internet marketing and the Tech world? Simply follow icons in these industries and fellow Twitter users who also follow the thought leaders. The same goes for almost any interest or industry you can think of. Transparency is all part of Twitter, not only can you follow interesting people, but you can also see who they follow and do likewise.

Its the fastest and sometimes most accurate way to get the news and collect intelligence about anything or anyone with whom your interested in. Continue reading “Twibler – Top 9 Reasons Why Twitter + eBay = Traffic Jam” »