Free Product Sellers Seminar September 17th – See You There!

Learning about online sales is a ever more involved and challenging task. Where to go, what to read, who to listen to and the ever important How much does it cost?

We are all familiar with the numerous seminars and trade shows held around the country. Some with low registration fees and others with seemingly outrageous up front attendance fees which eliminate all but the most serious attendees.  Add other expenses to the registration costs like hotel, airfare, gasoline, food and the costs of attending even the most modest of seminars begin to intimidate would be Internet marketers.

What to do, if you want to learn, but you don't want to spend?

Well, how about a free 3 day conference which provides experts from around the world - For Free?

Thats right - Completely Free The Product Sellers Seminar Sponsored by: Michelle Waters of Product Sellers Talk Radio

Scribefire – Firefox Blog Editor Companion – How To Video

Scribefire

 Scribefire is a Mozilla Firefox tool used by bloggers like myself who edit and publish on multiple blogs but it is also a useful tool for more sane people who only maintain a single blog...

 The reasons I like Scrubefire are many but the main perks are below:

  • Remembers your log in information for one or multiple blogs
  • Works across many blogging platforms
  • Includes Social Media Tagging and Ping capabilities (Delicious, Digg, etc)
  • Has a more complete editor than most free and some self hosted blog platforms
  • Allows the writer to view in split screen what he/she is writing and what they are writing about.
  • Saves drafts both on the host computer and to the blog platform
  • Just Works

Tools that just work are sometimes hard to find, these days were are constantly bombarded with new and exciting ideas and applications.  Scribefire simply works when you need it to...

Below if a video produced by WordPress.com explaining how to use Scribefire. The principles are the same for all blog platforms so take a look, this nifty app could save you time, aggrivation and allow you to produce some very nice blog posts in a short period of time.

(UPDATE: The video from WordPress.com would not play in this blog - so I scambled and found one on YouTube as a substitute... )

Enjoy!
[youtube=http://www.youtube.com/watch?v=VJrTDwzCTuk&feature=related]

Google Checkout Teaming Up With FedEX – eBay & UPS Watch Out

We are all aware of the relationship between UPS and eBay with the extension to PayPal.

(Shipping services on eBay are limited to the USPS and UPS and payment is tied in with PayPal ever more tightly every day.)

eBay, UPS and the USPS have had a very tight relationship over the years. With UPS & the USPS providing eBay merchants a discount when placing shipping business through eBay checkout. This is a great deal, and I use it every day but...

What About FedEx - My Favorite Ground Carrier?

It has disturbed me somewhat that FedEX has not been given access to the eBay seller marketplace over the years because frankly... I believe FedEx provides better pricing and service for merchants across the board, than pretty much any other shipping company.  I also believe in competition and equal access and I think the merchants should have the ability to choose from the major carriers in the shipping calculator on a massive platform like eBay.

(This is not a paid enforcement of FedEx, it is simply my experience over the last 20 years shipping packages around the World.)

But deals are deals and eBay, UPS and the USPS have there thing going on....

FedEx is not sitting on their rear however, it seems they have smelled the flowers and found opportunity with a small upstart by the name of Google.

FedEX-Google-Offer.jpg

With FedEx offering a 21% discount to merchants using Google Checkout, at a time when a merchants are building their own ecommerce outlets outside of eBay at a record pace and more competitors to eBay are accepting Google checkout, this seems like a very wise move by Fed Ex and Google.

Just click the image above to get the details of the Google/Fedex deal for merchants.

I know I will be recommending my clients look hard at the overall cost savings of using Google Checkout and FedEx shipping services together.  Even if the discount is tied in with Google AdWords spending, spending on Google AdWords and building ones own website could be more beneficial than spending money on eBay fees long term.

Check it out - I know I will!

(This is not a paid endorcement)

Coupon Shoppers – Good For Online Business? & Tjoos Who?

Tjoos.com is an Australian company founded by Kim Chen and Bart Jellema after a very frustrating online shopping experience. Apparently these Aussies believe coupons are the key to quality shopping and they have put together a website which satisfies the coupon needs of 250,000 daily visitors.

A quick peek at the home page will reveal coupons from the following well known merchants directly under a search box entitled...

More Coupons Less Crap

Selection of thousands of merchants on the site:

AlwaysForMe Ames Walker Anonymizer Auto Parts Warehouse Bellacor.com Best Buy Blockbuster Total Access Carbonite.com Checks In The Mail Coastal Contacts CosmeticMall.com Delivery.com Design Toscano DivX.com DTI Soccer eDressMe.com eFaucets Nursery Depot Overtons.com PartsAmerica.com Peter Glenn Ski and Sports Pink Mascara Poker N Stuff Polsteins Proflowers PsPrint  Quill ShopKitchenAid.com SpaLook.com imOutlet.com Vanns.com Vault.com Verizon Wireless VistaPrint.com

Why Should A Small Merchant Care?

In the press release below, Tjoos.com has announced the creation of a "merchant portal" where any merchant can create and upload coupons into this system.  This is a very good way for small to mid sized online merchants to gain additional exposure for any online ecommerce store.

eBay?

Certainly any eBay store owner could drive traffic to their eBay store using the Tjoos Portal.  Simply create a store coupon, upload to Tjoos.com (with an eBay Partner Network link attached) and your eBay store is instantly gaining additional traffic from a widely viewed destination site on the World Wide Web.

Name of the game is Traffic

Tjoos.com is just one more way to bring traffic to your online store or website, why not read the press release below and drop on over to Tjoos.com for a look... It could be a good day for finding new coupon shoppers!

Everyone loves a deal! Tjoos is FREE for Merchants!

This is not a paid enforcement - there are no affiliate links in this article - I am not a representative of Tjoos.com - I just read the press release and thought it was a great idea! Venture forth and try it out, let me know what you think!

Press Release

FOR IMMEDIATE RELEASE

Tjoos Helps Merchants Drive Sales Using Coupon Codes

September 3rd, 2008 (San Francisco, CA) - Today Tjoos.com, one of the largest online coupon sites, launches its Merchant Portal, allowing online stores to add their store information and coupons.

Coupon codes are similar to traditional grocery coupons but for online stores and give customers instant discounts on their purchases. They have proven to be an effective online marketing tool to achieve specific business objectives.

For example, merchants aiming to find new customers issue coupons that are only valid for first time buyers. To increase their average order size, stores can issue coupons that apply only to orders over a certain amount. This encourages customers to "up-size" their order to qualify for the discount. Adding an expiry date to coupons creates a sense of urgency and helps reel in those consumers that are sitting on the fence. By tailoring their coupons to meet their business objectives, merchants are able to create targeted marketing promotions through the use of coupon codes.

After they have crafted their promotions, merchants need to get the word out to the right consumers about their coupon codes. To help online merchants reach their audience, Tjoos.com developed a merchant Portal (http://www.tjoos.com/Merchant-Portal/). This new self-serve portal gives any merchant the ability to add their coupons and store information to the coupon directory. Doing so gives the store free exposure to the quarter million people that visit Tjoos.com monthly. Sites that complete their listing by providing an exclusive coupon and placing a badge on their site are featured on the homepage for a limited time and receive premium exposure on an ongoing basis.

Bart Jellema, co-founder of Tjoos.com says "We are excited to connect with merchants and give them a place to get the word out about their coupons while at the same time help our users find excellent value deals."

About Tjoos.com
Tjoos.com has the largest collection of verified online coupons. The company was founded in 2007 with the mission of making online shopping easier and more transparent for consumers and merchants alike.

Amazon vs eBay? – Cliff Aliperti's Inside Scoop on Amazon FBA

Cliff Aliperti - Guest Blogger

Cliff Aliperti - Guest Blogger

Cliff Aliperti is known in some circles (Twitter - Land) as the eBay buyer/Amazon seller.

Cliff Aliperti specializes in paper goods and collectibles and is a long time eBay seller and buyer. He has a nifty blog/website called "things and other stuff" which focuses on his passion for these items he collects and sells.

Recently Cliff has ventured into the world of Amazon and Amazon FBA as a merchant and he is quite active on Twitter discussing with excitement his daily purchases on eBay and then subsequent sales on Amazon through the FBA program.

I asked Cliff to explain Amazon FBA to our readers here at the Trading Assistant Journal because we are always aware of the desire to look outside of eBay and learn about eBay competition. Naturally Amazon is one of the first places eBay sellers think about when considering a switch.

I think Cliff's frank and honest story reveals two constants.

  • It is not always greener on the other side of the fence - but sometimes it is cooler.
  • The tournament is always easier to win - When you know how to play the game.

I want to extend my personal thanks to Cliff for this amazing insight into Amazon FBA, not only is it a great story, but when told from the perspective of a long time eBay seller it brings the ring of truth rarely found in these types of reviews. Thanks Cliff!

Amazon FBA from a eBay Powersellers perspective: by: Cliff Aliperti

You ever get that feeling that you're dealing with a bunch of idiots who know less about the company that they work for than you do?

This was my start to selling on Amazon.

I'd never sold on Amazon before, wait, that's not true.  At the time of my return in Spring 2008 I had one seller feedback from an old Z-Shops sale back in 2000.  That was almost embarrassing.

Then sometime in 2007 I signed up for one of their web stores under a free trial, quickly became confused, then irritated, then shut down well before the trial was up.  I left shaking my head content to continue selling on eBay.

Then I started reading Randy Smythe's My Blog Utopia! and his adventures with something called FBA and little by little the thought of trying out Amazon one more time sprouted.

Amazon FBA

Amazon FBA

Amazon FBA

FBA is the acronym for Fulfillment by Amazon.  Basically, you take your product, list them for sale on Amazon, click a button to convert them from merchant fulfilled (ie: you pack it up and ship it out after a sale) to fulfilled by Amazon.  Then you just have to put some identifying labels on your goods, box 'em up, ship 'em out, and sit back while Amazon fulfills your customers orders.

The Goods Will Move! Continue reading “Amazon vs eBay? – Cliff Aliperti's Inside Scoop on Amazon FBA” »

Online Auction's Chris Fain Plan for the Future: Charge Buyers $8.00 a Month

Online Auction.com CEO Chris Fain, during a live Internet Radio show presented by ECMRN (e-commerce Marketing Radio Network) , detailed a plan to charge buyers $8.00 a month subscription for access to buy from the auction venue in the future. (He did clearly state this plan would not be implemented anytime soon, but from the excitement in his voice when describing the subscription based buyer access, it sounds like more than a passing idea).

Chris compared the plan to purchasing a membership in Sam's Club or Costco, where buyers will join the venue to gain access to goods and services.  Additionally, Chris Fain envisions a day when OnlineAuction.com becomes a venue which surpasses eBay in volume of listed items and even exceeds eBay's revenue model.

Interesting vision of the future, I will say that before buyers would pay for access to listings on any online marketplace, I think some sort of extraordinary value proposition will have to be developed. What can OLA offer buyers, beyond a place to hunt for bargains, which will inspire them to pay a monthly subscription fee?  Possibly bulk access to other services?  Discounts on web hosting?  A Buying service much like a professional gift buying service, available to those buyers who do not want to search listings for the best price/value? No indication from Chris Fain, but the possibilities are certainly interesting to ponder.

What would inspire you to pay a subscription fee for access to OnlineAuction.com?

In other news from OLA

  • Sellers will soon be given access to Reliabid protection. (Follow the link to learn more about the Reliabid service.
  • Also The World Lingo Translation Service is now offered to sellers for a small fee. The service automatically translates listings into multiple languages.

  • In less than 10 days time, OnlineAuction.com will offer sellers a fixed price listing option. This should help sellers get more search engine traffic to the items listed on OLA.  Additional plans include OLA Ad buys from Google and other Search Engine marketing efforts.

It seems like OLA has a plan for the future based upon providing sellers value for the low fees OLA charges for access to the venue. Valuing the sellers as a resource to build upon the initial success at OLA is a nice approach.

Stay tuned for more updates on OnlineAuction.com

Paypal re: IRS – A "Small Percentage" PayPal Customers Process $20,000.00 Per Year

Our friend and co- blogger Richard Brewer Hay, over at eBay Ink reported today about the move by the US Congress to require PayPal and other online payment processors to report annual gross receipts of individual online merchants in excess of $20,000.00 to the IRS.

Richard's report was partially sourced from the Wall Street Journal and also from the official PayPal blog. (See the block quote below).

In my humble opinion,

The following statement  "a small percentage of PayPal customers are effected" by this impending IRS & Online sales tax issue, says little for PayPal or eBay as a route to business success.  I mean... if the use of PayPal as a business solution to process payments from online sales, is a healthy concern, wouldnt more than a "small percentage" of PayPal users be effected by this IRS fact finding mission?

How can any online or ecommerce business stay in business if they do not process more than $20,000.00 per year in PayPal payments? What is the incentive? Continue reading “Paypal re: IRS – A "Small Percentage" PayPal Customers Process $20,000.00 Per Year” »

Internet Merchants Association Lost 89% of Membership – 49% Went to PESA

According to our recent Trading Assistant Journal/Polldaddy.com Poll,

...with over 10% of the IMA membership responding, we can predict that the IMA has lost almost 50% of its membership to PeSA. With over 89% of the membership (who responded to our poll) leaving altogether...

And then there were 2...

Only 2 of the respondents stated they will stay with the IMA while 17% of the respondents said they would never join an association or group again.

The questions and results are as follows: (This poll is still open, if you are an IMA member and would like to respond, please follow the link above and give us your reply).

  • Already Joined the ECMTA/PeSa Organization 14 votes = 48%
  • Done with associations and groups altogether 5 Votes = 17%
  • No - I have my Refund or Applied 5 Votes = 17%
  • Looking Elsewhere 2 Votes = 7%
  • Yes - I will Stay with the IMA 2 Votes = 7%
  • Other - "Will Make a Decision when my subscription expires" 1 Vote = 3%

These responses to our unscientific poll indicates 89% of our sampling have left the IMA and with a response from 10% of the prior healthy membership, I would say the IMA is in for some serious membership retention issues.

We have heard from our readers the Internet Merchants Association is offering a special rate to renew an active membership of only $49.99.

This may sound like a good idea under the current circumstances but our advisor's tell us that if as a 501C(6) Non-Profit trade organization any member is offered a reduced rate for membership, all members (current and future) from that point forward must be given the membership deal, otherwise the IMA will lose the coveted as a 501C(6) Non-Profit trade organization status they fought so diligently for. The same Non- Profit designation which restricts the organization from making so many smart business decisions for its membership.

If, even at a $49.99 renewal rate, over 89% of the membership has decided to move on to other endeavors, what would the point be to continue offering a reduced membership price?

Our Poll is not over so if any currently loyal members of the IMA would like to respond to give the world a better understanding of where this trade group is heading, please take a moment to give us a simple poll response.

Trading Assistant Journal/Polldaddy.com Poll,

These Poll results are a simple statistical representation of our reader opinion. Actual results may vary, no representation of actual membership numbers has been made here.

eBay Fees ? Amazon Fees ? Etsy Fees ? Overstock Fees ? Try eBCalc

 eBCalc the venerable online fee calculator for eBay and PayPal has been used by knowledgeable eBay sellers for years.

Many of us long standing eBay sellers are very familiar with the interface and usefulness of this nifty free program found at the following URL: http://v1.ebcalc.com/

You may not be aware that eBCalc has changed,

...at least I was surprised to see that the simple eBay & PayPal fee calculator has undergone a growth spurt.  eBCalc is now much more than a tool for eBay & PayPal and it seems we have a certain Mr. Doug Boudreau to thank. 

eBCalc is now a multi-channel fee calculator with more functionality than ever before.  Not only will eBCalc return results for eBay's many marketplaces and fee structures at the following URL: eBay Fee Calculator but it will now also help with fee calculation for many other marketplaces such as Amazon.com, Overstock.com and Etsy (among others).  Continue reading “eBay Fees ? Amazon Fees ? Etsy Fees ? Overstock Fees ? Try eBCalc” »

Flowgram PowerPoint Presentation Tool Beta SNAFU

Yesterday I wrote about a "beta" test of Flowgram ...


Today I would like to report that there is a reason why these types of nifty programs are beta tested. Of course I was fascinated with the opportunities this program represented, and they still exist, just a few "bugs" need to be worked out first...

After I uploaded my first Flowgram iBusinessLogic Web Development Projects 2008 admittedly late in the night, when I should not have been working... I tried to get fancy by using some of the other interesting capabilities of the Flowgram service.

Flowgram has a connection with Flickr , which in therory allows the user to insert photos and graphics from Flickr into any Flowgram at any point in the slideshow. Wow, what a great time saver, since I already use Flickr it was something I really wanted to try.

I should have started a new Flowgram presentation to try this feature.

Apparently the developers at Flowgram have not figured out that Flickr allows the organization of photos into sets. When I used the Flowgram interface to navigate to one of my images in Flickr I simply selected the set of photos I wanted to find the individual picture within. Flowgram decided I wanted to upload all of the photos in that particular set (over 160 images) to my already finished presentation.

Before I realized what was happening, Flowgram had imported over 90 of those images to the presentation. This would not have been a serious problem, had I been able to delete these new slides created by the program from my Flickr images... Unfortunately, the number of graphics imported was too much for the web based interface of Flowgram, and the program would not allow me any access to these new slides. I could tell they were there, but I could not remove them, move them or do anything with them.

This was a problem, since the presentation was live on this blog and in other places.

The images were not private or racy but they just did not fit in with my presentation. I could not delete the entire Flowgram because I had spent a considerable amount of time recording narrations for each slide I did want presented.

I apologize to anyone who viewed the test Flowgram I created and came to the end only to find numerous images which did not fit in. The presentation has been corrected now (by simple luck and trying 4 different browsers), so the odd images are now removed.

My voice is still there, (if thats a good thing) and the images of our current projects are still there... (Although some do not display correctly now, and to change an image after audio has been recorded, one must also re-create the audio after the new screenshot slide has been created). Some way should be devised to keep the audio and images saved as seperate files so new images could be inserted under the same audio.

Needless to say, this is a free beta test for me, and I find the idea of the Flowgram service fascinating and possibly very useful for business and web use. But without fixing these issues, or allowing a way to save versions of a presentation without over writing the whole thing, it may be an iffy proposition to use this on a daily basis.

When the beta test is complete, I am sure the program will be much improved.