Category Archives: AdWords

Google Checkout Teaming Up With FedEX – eBay & UPS Watch Out

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We are all aware of the relationship between UPS and eBay with the extension to PayPal.

(Shipping services on eBay are limited to the USPS and UPS and payment is tied in with PayPal ever more tightly every day.)

eBay, UPS and the USPS have had a very tight relationship over the years. With UPS & the USPS providing eBay merchants a discount when placing shipping business through eBay checkout. This is a great deal, and I use it every day but...

What About FedEx - My Favorite Ground Carrier?

It has disturbed me somewhat that FedEX has not been given access to the eBay seller marketplace over the years because frankly... I believe FedEx provides better pricing and service for merchants across the board, than pretty much any other shipping company.  I also believe in competition and equal access and I think the merchants should have the ability to choose from the major carriers in the shipping calculator on a massive platform like eBay.

(This is not a paid enforcement of FedEx, it is simply my experience over the last 20 years shipping packages around the World.)

But deals are deals and eBay, UPS and the USPS have there thing going on....

FedEx is not sitting on their rear however, it seems they have smelled the flowers and found opportunity with a small upstart by the name of Google.

FedEX-Google-Offer.jpg

With FedEx offering a 21% discount to merchants using Google Checkout, at a time when a merchants are building their own ecommerce outlets outside of eBay at a record pace and more competitors to eBay are accepting Google checkout, this seems like a very wise move by Fed Ex and Google.

Just click the image above to get the details of the Google/Fedex deal for merchants.

I know I will be recommending my clients look hard at the overall cost savings of using Google Checkout and FedEx shipping services together.  Even if the discount is tied in with Google AdWords spending, spending on Google AdWords and building ones own website could be more beneficial than spending money on eBay fees long term.

Check it out - I know I will!

(This is not a paid endorcement)

Why every Trading Assistant and eBay Franchise Drop Store Should have and eBay Stores Account

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In our previous post we reviewed Trading Assistants & franchise eBay drop store marketing ideas and I promised to detail how and why every Trading Assistant or drop store owner should have an eBay Stores account.

It always amazes me when I consult with franchise owners who are struggling to find that they have not signed up to become an eBay store owner. These franchise drop store owners are struggling to generate profits and eventually they ask for marketing ideas, when one of the smartest marketing tools available on the planet is an eBay Stores account. Why don't these business people take advantage of this opportunity?

Is it the $15.95 per month charge which holds them back? Or is it simply the fact that eBay does not do a good job of explaining why eBay stores are the key to becoming profitable on eBay. Continue reading “Why every Trading Assistant and eBay Franchise Drop Store Should have and eBay Stores Account” »

Ebay – Does Your Business Use This Tool?

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Does your business use eBay as a tool?

This may seem like an odd term for the largest online sales producer on the planet... but in reality, no matter how large or small your business is, eBay is an effective and often under utilized tool.

eBay is not the only tool in your marketing toolbox and even though it is a very effective device, eBay should not be the only tool your company uses to generate online sales. Other tools are more familiar, website marketing, Google Adwords, Amazon.com to name a few.

But why should any business consider using eBay as a part of their online marketing plan? - Numbers - Search - Rankings - Sales - All of the Above Continue reading “Ebay – Does Your Business Use This Tool?” »