Category Archives: Video

Robert Scoble Ventures into eCommerce with a Vendio Platform Interview

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Vendio Platform Previewed by Robert Scoble

Robert Scoble is a fairly famous blogger, videographer, photographer and all around tech critic/guru. he has worked with all of the big tech conglomerates including Microsoft, Fast Money, and now RackSpace (More details about Scoble available via the link attached to his name).

While his interview of the powers that be at Vendio was not exactly from the perspective of a well informed ecommerce specialist or writer, (He refers or defers to his ex-wife's experiences with eBay) this video does offer some insight into how the platform Vendio has assembled works. Scoble does not venture into our world of eCommerce often so I find it interesting that this interview even occurred. Good job Vendio!

For more information about the Vendio Platform, read my review on the All Business Auctions Blog

Vzaar Video for Business Video for eBay Video for Marketing – It’s Just Vzaar!

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vzaar_logo_powering_video1It's Just Vzaar!

I have been aware of the Vzaar video embed service for eBay sellers and Internet merchants since they started back in 2007.  Not being a big user of video though I really did not spend a lot of time checking the company out. To tell the truth, this could be one of my biggest mistakes in the last 2 years!

Video ENGAGE!

Diamond Seller on vzaar - Watch more Videos at Vodpod.

(I apologize to Captain Jean-Luc Picard - I couldn't resist!)

Everyone is now aware of the power of video for product presentations, for engagement of the audience and to more effectively present any service on a website (or in this case any eBay listing) in a fashion that is accepted worldwide. Viewers may not speak your language but a video can explain your product or service to them - it is that effective.

A picture may be worth a 1000 words! What is the extrapolation for video? - a Billion words?

Yet I have not paid as much attention to video as I should have. Frankly I was blithely wandering through life with my own little writers mentality enjoying ignorant bliss.  Wow, did I miss the boat on this one!

Jamie Parkins

Jamie Parkins

Jamie Parkins of Vzaar tried to show me the way at eBay Live in Chicago 2008.  We met on the solutions floor about, oh... a dozen times it seems. Jamie was actively trying to get my attention for his product and to be honest he had a great story to tell.  I listened, I watched and I found it all very interesting but I have to admit something...  In the back of my head was what I thought was a huge question about this paid video embed service...

What about YouTube or Viddler? Continue reading “Vzaar Video for Business Video for eBay Video for Marketing – It’s Just Vzaar!” »

Scribefire – Firefox Blog Editor Companion – How To Video

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Scribefire

 Scribefire is a Mozilla Firefox tool used by bloggers like myself who edit and publish on multiple blogs but it is also a useful tool for more sane people who only maintain a single blog...

 The reasons I like Scrubefire are many but the main perks are below:

  • Remembers your log in information for one or multiple blogs
  • Works across many blogging platforms
  • Includes Social Media Tagging and Ping capabilities (Delicious, Digg, etc)
  • Has a more complete editor than most free and some self hosted blog platforms
  • Allows the writer to view in split screen what he/she is writing and what they are writing about.
  • Saves drafts both on the host computer and to the blog platform
  • Just Works

Tools that just work are sometimes hard to find, these days were are constantly bombarded with new and exciting ideas and applications.  Scribefire simply works when you need it to...

Below if a video produced by WordPress.com explaining how to use Scribefire. The principles are the same for all blog platforms so take a look, this nifty app could save you time, aggrivation and allow you to produce some very nice blog posts in a short period of time.

(UPDATE: The video from WordPress.com would not play in this blog - so I scambled and found one on YouTube as a substitute... )

Enjoy!
[youtube=http://www.youtube.com/watch?v=VJrTDwzCTuk&feature=related]

Will it Blend – Blendtec – Your Next Viral Marketing Video

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[youtube=http://www.youtube.com/watch?v=qg1ckCkm8YI]

Will it Blend? 

The brainchild of a very creative marketer by the name of Tom Dickson, best known for demonstrating his Blendtec Total Blenders by turning unlikely things like iPhones into iDust.

While Mr. Dickson has very successfully proven the theory of viral marketing is it possible to follow in his footsteps or even surpass the massive success of the series of you tube videos called Will it Blend?  I think so...

Producing video today is much easier and faster than ever before.  The only thing slowing most marketers down is creativity.  I am not saying everyone should sell blenders and create videos of them pulverizing inanimate objects into dust.  Yet I am suggesting it is this type of creative and somewhat irreverent thinking which makes good marketers.  Video is just the tool, creativity is the gift. 

Think about what it is your selling online... Is it convenience, is it quality, do you have a unique product not found elsewhere?

No one would have thought selling blenders would make someone into an international superstar but this is exactly what has happened to Tom Dickson.  Seemingly mundane and ordinary products can be turned into exciting sales figures with just a little bit of creativity. 

Ever heard of a pet rock? Continue reading “Will it Blend – Blendtec – Your Next Viral Marketing Video” »

You Tube Video – Branding Your Business & Marketing to Acoustic Music – BazaarVoice

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[youtube=http://www.youtube.com/watch?v=8FCnXCju-Ag]

A fine example of creative marketing with a strong message about branding...

How can you use You Tube for your branding and business needs?

iBusinessLogic.com helped a client insert videos like this in his custom iBusinessLogic/Frooition eBay store:

[youtube=http://www.youtube.com/watch?v=RSiv98UyQNg]

Cornerstone Commercial Carpet Cleaning Supply has received over 1000 hits in just a few months from this one video and they have sold several high end truck mount carpet cleaning machines.

Example of a You Tube Video Google Search result:

YouTubeVideoScreenshot

What can you advertise and promote with video?