Archive | social marketing

Bonanzle Action Club Controversy – Evil Empire or Just Grass Roots Social Marketing

Bonanzle is a very interesting and ever expanding marketplace that has piqued mine and several thousand other peoples interest. The entire massive and ever expanding groundswell of acceptance has not come from 50 people repeating the same comments (something I have a problem with – please be original BAC members i.e. paraphrase your comments please) on several blogs. The interest has come both from within and from outside the community. The BAC members are simply reaching outside the site to make the site known to those who have never been exposed. From there the decision is completely in the consumers hands, try Bonanzle or not – it is up to the potential member. The BAC does nothing to trick or deceive people into trying the site.

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Advertising & Promotion and Seth Godin – New Marketing

In my view, using the power of content and information in a small business is the new marketing plan. Inform, entertain, teach, share and contribute. Your customers want to know they can trust you, your customers will go where they can find out more information about your products. If you do not have a place for them to find that information, your customers will go elsewhere.

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