(Click the link above to see one of my most recent press releases on PRWeb)
Image above links to story about a yahoo news article on iBusinessLogic blog
See the resulting Yahoo News Article Below
PRWeb - eCommWire - WebWire - Internet News Bureau - prlog - prnewswire
All of these names are essentially the same type of service offered with different features and exposure levels, but there is a difference in what you may think a press release is and what it is today.
In the past a press release was a very labor-intensive and expensive project. Writing a press release was only the first step along a very long road towards the media. First a company would produce an internal memo or pre-press release. This document would then be adjusted and massaged by various departments within a company, including legal, and then be ready for distribution. Distribution to a PR firm that is...
Once the PR firm had a press release from a company it would then try to reintroduce the pizazz that the internal departments from the prior round of edits had taken out of it. After that the PR firm would distribute the release to its contacts in media. Not all PR firms had the same contacts and not all press releases were paid attention to from some PR firms. For a company, it was a hit or miss affair.
Before the advent of online newswires, journalists served as the gatekeepers between organizations and the public. The only way for organizations to get publicity was to send their press releases to journalists, spend hours with follow-up calls, and hope that the information would be published eventually.
Those days are over. Today, your press releases can reach the masses without being filtered through the media. With Internet-based press releases, you can easily get each of your information releases viewed by 25,000 to 100,000+ Internet readers. The included links and information lives on forever on the web.
eBay is making changes
