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	<title>Trading Assistant Journal &#187; PeSA</title>
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	<description>eCommerce News &#38; Internet Marketing Commentary by: Scott Pooler</description>
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		<title>Internet Merchants Association Lost 89% of Membership &#8211; 49% Went to PESA</title>
		<link>http://tradingassistantjournal.com/2008/08/google-internet-merchants-association-lost-89-of-membership-49-to-pesa/</link>
		<comments>http://tradingassistantjournal.com/2008/08/google-internet-merchants-association-lost-89-of-membership-49-to-pesa/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 20:24:27 +0000</pubDate>
		<dc:creator>Scott Pooler</dc:creator>
				<category><![CDATA[commentary]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Internet Merchants Association]]></category>
		<category><![CDATA[PeSA]]></category>
		<category><![CDATA[IMA Members Leave]]></category>
		<category><![CDATA[IMA Members to PESA]]></category>
		<category><![CDATA[IMA Membership]]></category>
		<category><![CDATA[Poll]]></category>

		<guid isPermaLink="false">http://allbusinessauctions.wordpress.com/?p=443</guid>
		<description><![CDATA[According to our recent Trading Assistant Journal/Polldaddy.com Poll, ...with over 10% of the IMA membership responding, we can predict that the IMA has lost almost 50% of its membership to PeSA. With over 89% of the membership (who responded to &#8230; <a href="http://tradingassistantjournal.com/2008/08/google-internet-merchants-association-lost-89-of-membership-49-to-pesa/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>According to our recent <a title="TAJ 0 IMA Poll" href="http://allbusinessauctions.wordpress.com/2008/07/27/internet-merchants-association-poll/" target="_blank">Trading Assistant Journal/Polldaddy.com Poll,</a></h3>
<p>...with over 10% of the IMA membership responding, we can predict that the IMA has lost almost 50% of its membership to PeSA. With over 89% of the membership (who responded to our poll) leaving altogether...</p>
<p style="text-align:center;"><img class="size-full wp-image-445 aligncenter" style="margin-top:10px;margin-bottom:10px;" src="http://allbusinessauctions.files.wordpress.com/2008/08/poll.jpg" alt="" width="500" height="461" /></p>
<h3>And then there were 2...</h3>
<p>Only 2 of the respondents stated they will stay with the IMA while 17% of the respondents said they would never join an association or group again.</p>
<p>The questions and results are as follows: (This poll is still open, if you are an IMA member and would like to respond, please follow the link above and give us your reply).</p>
<ul>
<li>Already Joined the ECMTA/PeSa Organization 14 votes = 48%</li>
<li>Done with associations and groups altogether 5 Votes = 17%</li>
<li>No - I have my Refund or Applied 5 Votes = 17%</li>
<li>Looking Elsewhere 2 Votes = 7%</li>
<li>Yes - I will Stay with the IMA 2 Votes = 7%</li>
<li>Other - "Will Make a Decision when my subscription expires" 1 Vote = 3%</li>
</ul>
<p>These responses to our unscientific poll indicates 89% of our sampling have left the IMA and with a response from 10% of the prior healthy membership, I would say the IMA is in for some serious membership retention issues.</p>
<h3>We have heard from our readers the Internet Merchants Association is offering a special rate to renew an active membership of only $49.99.</h3>
<p>This may sound like a good idea under the current circumstances but our advisor's tell us that if as a 501C(6) Non-Profit trade organization any member is offered a reduced rate for membership, all members (current and future) from that point forward must be given the membership deal, otherwise the IMA will lose the coveted as a 501C(6) Non-Profit trade organization status they fought so diligently for. The same Non- Profit designation which restricts the organization from making so many smart business decisions for its membership.</p>
<p>If, even at a $49.99 renewal rate, over 89% of the membership has decided to move on to other endeavors, what would the point be to continue offering a reduced membership price?</p>
<p>Our Poll is not over so if any currently loyal members of the IMA would like to respond to give the world a better understanding of where this trade group is heading, please take a moment to give us a simple poll response.</p>
<h3><a title="TAJ 0 IMA Poll" href="http://allbusinessauctions.wordpress.com/2008/07/27/internet-merchants-association-poll/" target="_blank">Trading Assistant Journal/Polldaddy.com Poll,</a></h3>
<h6>These Poll results are a simple statistical representation of our reader opinion. Actual results may vary, no representation of actual membership numbers has been made here.</h6>
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