Category Archives: Marketing

eBay Live 2008 Adds Internet & Social Media Podcast & Marketing Consultant to Schedule as Speaker

Posted on by
Reply

Jay BerkowitzJay Berkowitz of the Ten Golden Rules Will be a featured speaker at eBay Live 2008!

Jay is scheduled currently to speak just following eBay CEO John Donahoe and should be a big hit with his Ten Golden Rules of Internet Marketing presentation. I know that many of the attendees of the RocketPlace.com conference were very impressed with Jay's speech and style and they simply wanted more of the information Jay had to share.

Now is your chance - Registration for eBay Live opens March 14, 2008

eBay Live Ten Golden Rules

To get a better idea of the focus of Jay's 10 Golden Rules Podcast you can listen to Episode 20 at the following Link:

Episode 20 - Ten Golden Rules Podcast

Jay was kind enough to give both Debbie Levitt and myself the credit for his speaking engagement at eBay Live in the Podcast listed above. Thanks Jay!  We appreciate your coming to speak to all of the eBay people who are interested on your perspective regarding the future of the Internet and how we should use Social Networking to market outside of eBay.

Jay's Website is TenGoldenRules.com found here:

Ten Golden Rules

Originally reported in the All Business Auctions Blog

RocketPlace 2008 A great eBay Education Event

Posted on by
3

RocketPlace 2008 at Disney (Formerly TAWC - The As Was Conference) ended with a real bang! Rocketplace

Jay Berkowitz of The Ten Golden Rules podcast and his Internet marketing consulting firm in Boca Raton, Florida simply wowed everyone with his keynote speech. As you may, or may not be aware, Jay is an expert on emerging Web 2.0 and Web 3.D marketing techniques. The Ten Golden Rules Podcast is consistently one of the highest rated Internet marketing podcasts offered on iTunes.

Jay delivers with a style & smooth pace one actually has to see and experience to get the full effect of his message. (The information exchange is unrelenting yet easy to absorb.) And that message is - if you think you have a grip on the Internet, because you sell on eBay, you better take another look around. Mr. Berkowitz certainly did not position himself with that type of message, but to anyone listening and understanding what he is trying to relate, the message is just as clear. We all need to get outside of the box in the eBay world and look at what is actually going on with the internet. Web 2.0 is quickly being over taken by Web 3.D and the interactive technologies of the future which are actually available to all of us today. Continue reading “RocketPlace 2008 A great eBay Education Event” »

Using Press Releases to Promote your Traditional and Online Businesses

Posted on by
Reply

Pres Release Marketing 

Press releases have been used by marking agencies and advertising firms for eons but they are no longer the tool of high powered and expensive marketing gurus.

You can use online press release outlets like PR Web and Express Press Release to get your marketing message online and possibly picked up by your local or even national news agencies.

Read more about it here: http://allbusinessauctions.com/blog/2008/02/27/google-press-release-tools-for-marketing-rocketplace-ebay-conference-pr-web-based-marketing/

I have just written the article above to show how to write a press release for your business. It details how you should use a newsworthy style and include outside quotes and references. If your press release looks too much like marketing hype it will be ignored.

As a Trading Assistant or Drop Store owner you could use press releases to raise consumer awareness of your services. If you do a charity drive for a local church or sell a very distinct item like a meteor or a Elvis Presley handkerchief for some outrageous amount, you should issue press releases to draw attention to your business and your brand.

Try free or low cost online press release outlets for your business. The long term effects could increase your companies awareness in the community.

PHPBay Pro – Affiliate and Website Revenue Producer – Insert any eBay listings in your Website or Blog

Posted on by
1

Do you have your own off eBay website?

As a Trading Assistant or REDOL we are sure you've been told you should have your own website but for some unknown reason our research indicates that most TA's and Consignment professionals do not. Why?

If it is because you do not have the time to set up another high maintenance difficult to control Internet presence... You may not be aware of all of the new and interesting ways to get online with your own name and brand while not having to maintain that online portal each and every day.

Today we will be discussing one particularly interesting method of having an off eBay website which will not simply promote your brand and your eBay items but also will pay you back and run on autopilot.

phpBay Pro (See Link in the Sidebar) is an Ebay software script available as a plugin for WordPress or as an API (application programming interface) for php driven web sites. It’s built for simplicity, meaning that you can have it up and running in just a matter of minutes. Both versions come with documentation.
Build Affiliate Ebay Stores

phpBay Pro enables web publishers to quickly and easily add keyword rich eBay auction listings to your WordPress or php driven site to generate serious affiliate revenue in a matter of minutes!

What this means to those who may not be aware of the terminology used in the phpBay Pro company literature is... Continue reading “PHPBay Pro – Affiliate and Website Revenue Producer – Insert any eBay listings in your Website or Blog” »

If you were to try and source a product to sell on eBay, what would you look for?

Posted on by
1

InfoMarketer

If you were to try and source a product to sell on eBay, what would you look for?

  • Something you know?
  • Something you can buy cheap?
  • Items at a garage sale?
  • Merchandise imported by container full from china with questionable branding and associated return nightmares?

Seriously, these are a few of the numerous opinions offered by a bevy of self appointed eBay "experts"...

So... Whats the plan? How do you find something to sell on eBay? How do you find a hot niche, a repeatable product with little risk of warranty problems and a high rate of return?

You can do some research... on eBay, on Terapeak, even via Google... All good ideas and great places to look...

Or....

You can do what this young man in Hawaii (Keoka64) seems to have done, without listening to any of the eBay gurus...

Most Watched Listing on eBay

That's right, that long sales letter, seemingly poorly written and photographed listing is the most watched item on eBay. And it is not a fluke. This listing, or one just like it has been at the top of the list for more days than I can count....

Whats the secret?

What is Keoka64 selling?

What is Keoka 64 selling? Read More...

New York Times Journalist Learns about Information Marketing on eBay

Posted on by
Reply

The New York Times Learns about Information Marketing on eBay

Now - How can your company Benefit from Information Marketing?

The NY Times article by David Gallagher, quoted below is an interesting tale about the sale of a public-domain information product by a information marketing niche eBay seller to a NY Times Journalist.  The story is more than "interesting" if your business is looking for ways to gain exposure, boost revenue, find new customers, or retain older customers.  

Public-Domain information products are sold worldwide via eBay and on numerous niche websites. Could your business benefit from information marketing, especially if you own the rights to the information?  Information has always been a valuable commodity, the NY Times article drives home that point in a way which few may first realize.  If a small movie made in the 1950's about a small town in America, which in itself was an advertising vehicle at the time, is worth something to someone somewhere... What do you have in your files which may be worth someones cold hard cash?

What can you take from your company files and turn into a revenue producing information product? Do you have a technical manual for a widely sold and still in use product which is no longer in production?  If you have the rights to that manual you should consider digitizing it and offering it for sale in a eBay store.  Do you have a procedures or sales training manual written specifically for your company or by your company which you no longer use? Digitize and sell that information!

These Information products are sold every day by major manufacturers of appliances, electronics, machinery, automobiles etc etc... Look for an owners manual for your any of your electronics or appliances in your home and you will find them for sale, usually directly on the manufacturers website. These manuals are now being delivered electronically and some companies charge a fee for the information.  This "service" provides continual revenue for the manufacturer. The income from the sale of digitally delivered owners manuals adds up to a significant number at the end of the year.

The goal is not necessarily to make millions of dollars from old information in your files (although that could be possible, depending upon your information). The goal is to gain exposure for your company through your eBay store and to gain new customers by introducing them to your company via your expert information products. If a consumer believes in the information enough to buy it, that consumer has taken the first step towards buying another product or service from your company. 

The information products you can sell are low cost advertising vehicles.  They will include more than the specific information the buyer purchases, these information products will also include your present day company message and links to your website.  There is so much to be gained by using this unique and original method of advertising and really very little to lose.  By selling outdated or public-domain information to consumers your company gains a new customer and an opportunity to sell that customer newer and better products or services.  The consumer gains knowledge previously unattainable and a confidence in your company he never had before.

Win Win!

Information products can be sold completely on auto-pilot. Technology is available which will instantly deliver the digital information product to the consumer upon payment. The only significant investment in information products is in the creation of these products. Once they are created and digitized the cost of production for digital information products is zero.  Other forms of delivery such as DVD or CD have associated costs, but those costs are minimal when compared with the benefit.

Scott Pooler - iBusinessLogic / All Business Auctions - 727-596-6900 

December 28, 2007,  8:40 pm

On eBay, Some Profit by Selling What’s Free

By David F. Gallagher

While scouring eBay for interesting Christmas presents a while back, I found and bought a DVD of a film made in 1954 about my home town of Doylestown, Pa. After it arrived I went searching for more information about it — and found the entire film, available as a free download from the nonprofit Internet Archive. Continue reading “New York Times Journalist Learns about Information Marketing on eBay” »

11 Most Commonly Suggested ways to Make Money on eBay and why you should Avoid most of them

Posted on by
6

eBayPardon us for a moment while we play "Devils Advocate" to explain the reasons why some of these 11 most commonly suggested methods for making money on eBay, are impractical or more accurately, are methods destined for failure.

If your goal is to start an eBay based business you should read this article.

The best way(s) in our opinion, to make money on eBay as part of an well crafted eBay business plan, will be revealed after our review of these more "commonly" touted methods.

The text in this post edited in italics is a previously compiled list of 11 common methods for sourcing products to sell and make money with on eBay. The article was originally written by a self appointed drop ship guru by the name of Mike Makler AKA "The Coolest Guy in the Universe".

Last Year over 20 Billion Dollars worth of product was sold on Ebay. (Yes Billion with a "B"). Many people are earning $10,000 or more selling on Ebay. Many more would like to sell on Ebay but they face that big hurdle - Where Do I find Items to sell on Ebay. Here are the 11 Best Places to Find Items to sell on E-Bay.

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

Original Article Source: http://EzineArticles.com
About The Original Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

1 - Garage Sales

The Strategy that works best with Garage Sales is stop by at the end of the day and offer to buy all the merchandise they have left. You can often spend $25 - $50 and then resell on Ebay for $500 or more.

  • Why is this a very difficult way to make money on eBay? - Because for every item you spend the time to find at a garage sale you must perform several time consuming steps before that single item can be sold on eBay. Each item must be evaluated, cleaned, tested, described, photographed, categorized, listed and stored. This is a lot of time invested in each item purchased at "Garage Sales", and that time is multiplied by a factor of however many items you purchase in that lot for $50. Therefore, for each 20 item lot you purchase for $50, you will spend approximately 20 hours of your time getting those items listed on eBay. How much is your time worth? Lets say you value your time at a very low $10 per hour, now your investment in these 20 items is worth in excess of $250, not including the time or gas money spent in finding the original "Garage Sale". Will each lot or haul from these "Garage Sales" net even one item which will return your investment in time and cash? Will all of the items sell on the first listing on eBay? How much more money will you invest in eBay fee's and charges to sell these used cast off "Garage Sale" items? - Garage Saleing is a fun pass-time for the retired and a possible business endeavor for people who work at Flea Markets, but for eBay it is a losing proposition. Suggesting that eBay sellers should source product using this method is similar to suggesting to gamblers that they can get rich by playing bingo.

Continue reading “11 Most Commonly Suggested ways to Make Money on eBay and why you should Avoid most of them” »

Where do you get your information? From eBay?

Posted on by
Reply

When we sign up as sellers on the service known as eBay, what is it we are buying?

As sellers we are buying access to millions of Internet savvy consumers actively searching and looking to make a purchase of some kind... In addition, we are buying access to the information and systems developed by eBay to sell our products or services to those consumers. 

eBay is a repository of information.  eBay is a clearinghouse of transactional data and a venue to exchange information, in the form of marketing goods and services.  As a corporation, eBay profits a great deal from the knowledge they have developed over they last decade as the premier Internet auction house and marketing service in the world. eBay in turn sells that information and that system to us as sellers and we buy into that service each and every day.

Some may think eBay shares all of this knowledge, gained during years of Internet marketing, away freely. But in fact eBay earns income from every tidbit they choose to release to the public via the fees generated from each new seller who signs up to sell on the eBay system.

eBay has been phenomenally successful, when they share information - most everyone listens and follows what eBay says.  As sellers we pay eBay for the information exchange which occurs with consumers on the eBay site. We also buy into a system designed to effectively and easily sell products to the public.

If you own a successful business and/or have developed a popular product or service... you have information gained from the years of sweat and effort that went into the development of your business.

Information is the currency of most successful people. When you have information others covet then it follows that you have a valuable asset. Continue reading “Where do you get your information? From eBay?” »

Can anyone clean up on eBay?

Posted on by
2

Can anyone clean up on eBay?

  • If you sell collectibles like this Hummel - You could
  • If you find a niche you enjoy - You might
  • But if you're a brick and mortar business already - you will!

Brick and mortar retailers, wholesalers, distributors and manufacturers need to be aware that they already have 90% of the required ingredients to become very successful eBay and eCommerce retailers. In house these businesses already have the manpower, the sources of supply, the shipping capabilities and the product knowledge required to become a successful Internet marketing organization.

If you own or work for any kind of brick and mortar business mentioned above... You should look at adding eBay and then eCommerce to your business! Another stream of income could not be a bad thing and the brand exposure worldwide is always a good thing.

Give it a try or ask us for help!

Blogged with Flock

Ball Buddies Anyone? Promotional Products Gone Wild!

Posted on by
Reply


Ball_Buddies_Trailer_Hitch_Covers_017.jpg

Originally uploaded by All Business Auctions

No, I am not being rude!

These are Ball Buddies!

A trademarked promotional product invented and invested in by a client of ours.  Ball Buddies are unique trailer hitch covers which have been pre-set up to accept pad printed promotional advertising.

My client (a retired mother) had the vision to make these and bankroll the entire process from trademarking to manufacturing to fulfillment all on her own.

She did this because she believed these items would and should sell to Universities, Church Groups, Casinos, Retailers, Hotels, Boat Dealers, RV Dealers or any Promotional marketer.

She should have been a little more cautious and possibly she should have done a little more research because in the end she has not been able to sell any of the thousands of units she now has on hand.

This client did all of the right things when it comes to inventing, trademarking, UPC coding, brand identification and manufacturing. What she did not do was secure a source to market before spending all of her money on production.

Now she is asking for us to sell her excess inventory on eBay.

I would rather set up a continuing outlet for these products because they are good products and I can see the market for them. Our client is fed up with all of the attorneys and marketing agents and buyers who have all had their hands out along the way, with not one of these "professionals" helping her sell the product.  I would rather have set her us an eBay store and n associated website to market her Ball Buddies to the world. Unfortunately her marketing budget is depleted and she cannot afford to move forward with such plans.  If we had met this client at the beginning of her journey with Ball Buddies, we may have been able to help her profit a great deal from her ideas and ingenuity.  There is actually still a chance...

We have these products listed in our eBay store - All Business Auctions

Maybe we can find a good outlet for our client.  Spread the word if you know anyone in the promotional marketplace looking for a unique new item or two... These Ball Buddies are ready to test market and ready for production!

eBay is full of dreams of riches to be had, and this is a case where someone can make some money with the right marketing. Unfortunately, for our client, unless we can find a buyer who will try the items with the intent of re-ordering on a regular basis.... I really do not see any way for the client to get her investment back.

This is a lesson for anyone who has a great idea...

Remember the Ball Buddies! Ball Buddies Dice

Never invest in production, unless and until you have figured out your marketing!

Optimized by SEO Ultimate