Archive | Marketing

Inbound Links are SEO Fuel – Get New Inbound Links to Your Website or Blog

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I have tried the old fashioned methods of web rings and I have gone through all of the can’t miss super affiliate long sales letter “Systems” for building links and page rank and ultimately traffic and I know there are very few easy or free ways to build up traffic to a site besides old fashioned content generation (some say free – I say valuable) and a well placed and yes – monetized link building plan.

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Vzaar Video for Business Video for eBay Video for Marketing – It’s Just Vzaar!

Vzaar is an easy to use, easy to utilize and effective video embed marketing tool. A tool that allows the merchant the ability to keep his/her viewer interested in in his or her product and not go wandering off into the video surfing darkness.

Vzaar is cost effective, easy to setup and allows eBay sellers to embed videos in hundreds of live eBay listings with a click of a button.

Vzaar is worth a try – take a look at the videos in the sidebar here on the Trading Assistant Journal to see how people use Vzaar to sell Guitars or to see how easy it is to setup. What have you got to lose when the initial cost is zero and the upside is you could start engaging your customers like never before!

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Twitter Tool for Business – Twitter Tools for You – How I use Twitter and Why You Should Too

Twitter is now mainstream and big time, if you have not heard of Twitter yet you must have been hiding in some deep dark cavern. Oprah Winfry, Regis Philbin and Ellen DeGeneris are all talking about Twitter. Nearly every local television news department in the USA has a dedicated Twitter specialist and all your friends with iPhones or Blackberrys are using it, but what the heck is it and how does it help your life or business?

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Bonanzle Action Club Controversy – Evil Empire or Just Grass Roots Social Marketing

Bonanzle is a very interesting and ever expanding marketplace that has piqued mine and several thousand other peoples interest. The entire massive and ever expanding groundswell of acceptance has not come from 50 people repeating the same comments (something I have a problem with – please be original BAC members i.e. paraphrase your comments please) on several blogs. The interest has come both from within and from outside the community. The BAC members are simply reaching outside the site to make the site known to those who have never been exposed. From there the decision is completely in the consumers hands, try Bonanzle or not – it is up to the potential member. The BAC does nothing to trick or deceive people into trying the site.

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Advertising & Promotion and Seth Godin – New Marketing

In my view, using the power of content and information in a small business is the new marketing plan. Inform, entertain, teach, share and contribute. Your customers want to know they can trust you, your customers will go where they can find out more information about your products. If you do not have a place for them to find that information, your customers will go elsewhere.

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External Industry Perception – Opinion Matters – eBay

I have not seen how it works, but apparently ITS’s VINterchange system has the capability of automatically populating eBay listings with all of the OEM parts information needed to sell these parts to the public in a fast and efficient manner. This could revolutionize the used auto parts industry on eBay motors.

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Will it Blend – Blendtec – Your Next Viral Marketing Video

Producing video today is much easier and faster than ever before. The only thing slowing most marketers down is creativity. I am not saying everyone should sell blenders and create videos of them pulverizing inanimate objects into dust. Yet I am suggesting it is this type of creative and somewhat irreverent thinking which makes good marketers. Video is just the tool, creativity is the gift.

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Promote Your Products Online – eBay – OnlineAuction.com Blogs – Forums – Rummage Sales

eBay is making changes The recent changes in eBay have been well documented and yet more are sure to be announced in the coming months. These changes could be positive for the eBay community as a whole (removing under performing sellers) but some sellers on the site are bound to be looking for other options. […]

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eBay Ink – New Blog or Same ole eBay? Usher Lieberman Thanks for Trying!

After posting my most recent article about eBay North American GM Stephanie Tilenius and her answers to my Digital Download questions at Catalyst 2008… I wanted to be sure I was not too harsh and had presented the case from a sellers perspective fairly.  I am not an eBay basher and would prefer to work […]

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eBay Live 2008 Adds Internet & Social Media Podcast & Marketing Consultant to Schedule as Speaker

Jay Berkowitz of the Ten Golden Rules Will be a featured speaker at eBay Live 2008! Jay is scheduled currently to speak just following eBay CEO John Donahoe and should be a big hit with his Ten Golden Rules of Internet Marketing presentation. I know that many of the attendees of the RocketPlace.com conference were […]

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If you were to try and source a product to sell on eBay, what would you look for?

If you were to try and source a product to sell on eBay, what would you look for? Something you know? Something you can buy cheap? Items at a garage sale? Merchandise imported by container full from china with questionable branding and associated return nightmares? Seriously, these are a few of the numerous opinions offered […]

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New York Times Journalist Learns about Information Marketing on eBay

The New York Times Learns about Information Marketing on eBay Now – How can your company Benefit from Information Marketing? The NY Times article by David Gallagher, quoted below is an interesting tale about the sale of a public-domain information product by a information marketing niche eBay seller to a NY Times Journalist.  The story is more than […]

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11 Most Commonly Suggested ways to Make Money on eBay and why you should Avoid most of them

Pardon us for a moment while we play “Devils Advocate” to explain the reasons why some of these 11 most commonly suggested methods for making money on eBay, are impractical or more accurately, are methods destined for failure. If your goal is to start an eBay based business you should read this article. The best […]

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Where do you get your information? From eBay?

When we sign up as sellers on the service known as eBay, what is it we are buying? As sellers we are buying access to millions of Internet savvy consumers actively searching and looking to make a purchase of some kind… In addition, we are buying access to the information and systems developed by eBay to sell our products […]

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Ball Buddies Anyone? Promotional Products Gone Wild!

Ball_Buddies_Trailer_Hitch_Covers_017.jpg Originally uploaded by All Business Auctions No, I am not being rude! These are Ball Buddies! A trademarked promotional product invented and invested in by a client of ours.  Ball Buddies are unique trailer hitch covers which have been pre-set up to accept pad printed promotional advertising. My client (a retired mother) had the […]

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