WordPress Does Not Work!

.... Unless You USE It!

It is no secret... I love WordPress  as a Content Management System and I am an evangelist when it comes to discussing  the possibilities this CMS offers small business owners for website development .  The shear magnitude and the purity of this web publishing systems capabilities and simplicity is absolutely mind boggling to me... Yet there is a hitch...

What is the Hitch? The Catch? The Red Herring?

Whats the Red Herring?

Whats the Red Herring?

The catch is that if the Content Management System has no content, it still will work better than a html hand coded site, but not a lot better.

I have been bumping into this situation with my clients (and even sometimes with myself) for some time now.  The "Build it and they will come" mentality just does not wash in this world of search engines and instant information.

A website is judged, not so much on what you have done, but what have you done lately?  This applies to all websites, no matter the publishing system they use, if there is no recent content, then there are no recent visits from the nifty search engine spiders or bots.

Build it - is where it all starts...

This lesson became clear to me a long time ago but more recently a situation with a family member clarified my thoughts leading to this article.

My Brother

My Brother is a Fancy Yacht Air Conditioning Man!

My Brother is a Fancy Yacht Air Conditioning Man!

My brother Steve is a tradesman, he has worked with his hands all of his life.  He is also a specialist and he has a niche like no other to specialize in, Marine Air Conditioning on Yachts.

Steve has worked on installing and maintaining sea going marine refrigeration and air conditioning for the last 25 years. He owns his own business - Cooler Marine Air in St Peterburg, Florida and although he is a small operation his clients are loyal and varied.

Steve has been flown as far away as the Caribbean and Mexico to repair cooling systems on large yachts and he has consulted with manufacturers of the air conditioning and builders of the finest yachts to share with them his experience and his knowledge about what really works in the field.

Steve Pooler can teach both the theory and practical applications of all sorts of marine refrigeration and air conditioning installations, troubleshooting and repair.

So... the guy is good, and that's not just cause he is my brother! He has fans all over the country in this niche and he deserves to be recognized for his very specific skill set and experience...

Boing! His brother (me) decides he should have a website... Continue reading “WordPress Does Not Work!” »

Share the Experience – Building a Website for Your Business

Commisioning and Building a website can be a very stressful experience.  The time that it takes to come to the decision to let a professional handle the job usually creates doubt in the business owners mind about the entire process.

Many people share the same experiences and thoughts along the development path that is ... website creation.

  1. Do it myself - try to buy dreamweaver or (heaven forbid a Microsoft web creation program i.e Frontpage) and do it yourself. Only to find that it will take too long to learn the program(s) required and that as a business owner your time is more valuable in other areas of your business.
  2. Hire a standard HTML coder or "Web Designer" to do everything from scratch - Only to find that many features that you thought were standard today in most websites, cost extra when you need each and every part of your site developed by hand. The mantra (no templates) is always heard, but the truth is that there is a vast difference between a "Template" and a "Theme".
  3. Usually there is friction developed between the hand coder and the business oriented client. The "Hand Coder" starts with a template but says the site is "Hand coded" and the business owner sees that once the hand coder is done - it will take an act of god to change anything. Could every sentence possibly be right from the start?
  4. The phrase- Content Management System is discovered by the client, lightbulbs go off, fireworks explode - the possibilities are awe inspiring! - Hand coder refuses to build on CMS.
  5. iBusinessLogic steps in and explains the differences between hand coding and CMS, the differences between Templates and Themes and the difference between creating the site yourself, and managing the site yourself, once it has been prepared and setup by a professional.

Below is a number of forums created to discuss different sites built or under construction by iBusinessLogic. Some Joomla, Some WordPress, Some Both... and Possibly one or two Drupal or Moodle installlations.

Please be kind to our clients while you learn of the process as they experienced it, please take a moment and think about what you can learn from them. Then ask questions, share opinions and help us all become better!

TAJ Forums Registration OPEN – Oops, My Mistake!

Due to human error (Mine) we had a glitch which did not allow new users to register for our new TAJ forum...
  • This, of course makes little sense, why have a forum, if no one can register and post in it?
  • The issue has been corrected and I sincerely apologize if anyone attempted to register this morning when the forums were announced.
  • I hate it when I can't find my way into something - this is no exception, a million pardons requested!

Register now! The TAJ Forums are open to all!

New – Trading Assistant Journal – Forums

.... Update! Please check out the new Trading Assistant Journal Forums where you can add your own commentary and opinions to topics covered here on the Journal as well as topics you would like to discuss.

You can also talk about the top eBay and eCommerce Blogs and Podcasts in the Forum - Not just the TAJ!

More information to come, but for now just remember you have to be registered to post and all comments must be within normal etiquette guidelines - Differing Opinions Welcome but...

- no Profanity Please !