I am so sorry, the Superbowl package is no longer available!
The listings were removed from eBay and Bonanzle this morning at 9AM EST.
SuperBowl Traffic Test
As anyone who has done consignment listings of such short lived merchandise knows, this is a hectic way to make a living! In actuality I am glad it is over, now I can simply enjoy the big game.
Results?
Oh, Yes - Results...
The results of our very un-scientific traffic test with all the variables mentioned and discussed in the previous articles comments section...
Indicate one clear and overwhelming winner.
But first, lets talk about some of the comments...
My buddy John Lawson AKA ColderIce seems to think the mention of the traffic test in this blog will skew the results enough to make them useless. I simply do not understand that line of thinking because both links were provided here with equal access. As such they have an equal chance to draw traffic from this source and in even though in effect both listings results were elevated from this article, I would assume they would be elevated equally. This is what I do, it is my business, I promote the idea that by blogging about what it is you sell or offer the public, will in turn increase the chances of selling that thing or service. Therefore I will not apologize for doing what comes naturally -
I sell, therefore I blog!
Just a Thought presented the point that the exact same html should have been used in both listings... Hmmm, that may be possible in the description area, and in fact the words used to describe the item(s) for sale were exactly the same, but there is no way I can manipulate the eBay system to make it look like Bonanzle or Visa-Versa. I mean, I am good, but not that good. I also use a listing management tool on eBay called AuctionSound and it would be a real pain to remove all of my standard eBay template information for one listing. This standard information appears in all of my eBay listings and as such makes them standard eBay listings. We are comparing standard eBay vs standard Bonanzle, are we not? While a true A/B test run by a Internet advertising consulting firm would never have the same exact content, I guess it could have been done here to prove some point - what?
OK - Now for the Results....
Drum Roll Please
oh, and Congratulations Bonanzle for hitting a milestone this week with One Million Listings
The results are as follows - with both listings being online approximately the same amount of time (within seconds).
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eBay = 95 hits to the SuperBowl Beach House Vacation and 4 Ticket Package
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Bonanzle = 197 hits to the same package listed on their new and very SEO friendly website!
Roughly twice as much traffic, from various sources went to Bonanzle. Is this a scientific result? No... Does it tell a story about the possibilities on new and exciting venues, yes! Does it mean you should pack up your business and move it to Bonanzle? That is your business decision, I would never recommend anyone leave eBay without first knowing what the new location will do for them. Keep your sales humming, if they are, on eBay... But it never hurts to take a look next door!
By the way - Neither site sold the package - My client pulled the offer and went to the Georgia Mountains to get away from Superbowl craziness...
eBay have implimented a new -1 day response time requirement for sellers to reply to buyers questions. Fail to answer your buyers questions before they ask them and eBay will automatically deduct 1 point from the sellers communication DSR rating. (Moving from a starting point of 5 possible to only 4 stars).
