eBay Third Party Providers Experiencing Fall Out? Frooition Loses Managing Director

Recent earnings announcements along with this last years alteration of the core philosophy at eBay seem to have had a negative effect on many of the third party solutions providers who have built businesses upon the foundation eBay created in the late 1990's.

Rumblings and rumors always abound in a industry such as this, but recently changes made at the top levels of some of the most prominent 3rd party providers seems to predict a consolidation and possibly belt tightening within the firms who revolve around and depend upon the eBay brand.

It is true that some new players are entering the market with interesting solutions, software and services yet at the same time, are the executives at older and more established companies making what could be considered exit strategy moves?

From the announcement of a new CEO at Infopia, Coleman Barney, which in and of itself is seen as a move towards new blood and not a barometer an industry crumbling, to the recent departure of the managing director of Frooition, a UK based eBay stores and template design company, changes at the top of several eBay centric service providers seem to be occurring at a faster rate than normal.

I was quite surprised when I noted earlier today that Grenville Wheland had left Frooition and is now seeking new opportunities through LinkedIn (see Below). Grenville had been purported to be one of the financial backers of Frooition and while his skills as a start up entrepreneur were also touted, on the outside we can only wonder if his reasons for departing may have included deeper financial concerns for the future of the business model.

No Longer With Frooition

No Longer With Frooition

Frooition grew very quickly into a multinational marketing powerhouse for eBay based design work and is still strong today yet they have relied upon eBay as the basis of the business strategy for what seems to be too long when branching out into eCommerce was an available avenue for expansion. My readers will know that I have worked with Frooition as a representative in the States since mid 2007, My dealing with Mr Whelan have always been cordial and above board.  I am sure Frooition will notice his departure.

eBay Live 2008 Karl, Ciz, Grenville Whelan, David Sullivan Fooition

eBay Live 2008 - Karl, Ciz, Grenville Whelan, David Sullivan of Frooition

Channel Adviser, while not changing the steadfast leader of the pack Scot Wingo, has had some major personnel cuts in recent months. As eBay has itself,  a Rolodex or Blackberry full of contacts at eBay in 2007 would be suspiciously empty today.

The industry that has based itself on the largess of this giant we call eBay is morphing into a new animal. Eventually changes beget changes.  While we all wish the likes of Grenville Whelan and Bjorn Espenes of Infopia the best (Bjorn is now the COB), we only have to wonder... who is next?

While riding the gravy train of eBay can be a sound business decicion (at least many of us thought it was), the hard crash at the end of the tracks can be just as abrupt. Other have noted that eBay may be on a uncontrollable death spiral (i.e. Scot Wingo) into the abyss that some great companies (AOL) fall into.

Is it possible that some of these highly placed executives see a bad wind a blowin and have chosen to diversify before the end comes?

I know that even though my heart will always have a place for eBay and I still promote the site and services surrounding its capabailities, I myself have diversified and are very glad that I did.  I no longer depend completely upon eBay as a seller or a service provider.  Having options for myself and my clients is what I am all about now.

Some other service oriented eBay centric companies could take a note...

Real Estate eBay Store Created by DesignLogic for Watson Realty

eBay Stores are well known in the world of Internet commerce.  Many believe the inexpensive eBay feature known as an eBay Store is the key to drawing traffic to any eCommerce website. The positive effect of a well designed and stocked eBay stores website is well documented. 

Selling Real Estate on eBay has also been proven successful and is effective as a lead  and sales generation tool.  Therefore it seems quite interesting, almost unbelievable, that these two powerful eBay marketing tactics have yet to be joined with the creation of a well designed eBay Store for Real Estate.  Until Now...

jchalkley,Realtor-Mock-R.jpg

Jason Chalkley, a Realtor with Watson Realty Corp, has commissioned an eBay Store crafted by: DesignLogic

The unique design of this eBay Stores real estate site is expected to create an influx of interest for the Realtor's Ormond Beach and Daytona Beach real estate listings.  Each property listed on eBay will gain worldwide exposure, not only within eBay but also through increased exposure to worldwide search engines such as Google, Yahoo and MSN.  "This brings a whole new dimension of value to my advertising budget," said Jason Chalkley.

The image above is a "mock up" of the soon-to-be installed Jason Chalkley/Watson Real Estate eBay Store.  When the actual store is installed it will feature a cross advertising design powered by a unique Frooition software and control panel.  "Each real estate listing will interactively display similar listings from within the brokers store and it will do so on every listing through the eBay store website.  This is a crucial feature not available through any other design package to our knowledge," according to Scott Pooler (me) of iBusinessLogic & AllBusinessAuctions.com. "No matter how a visitor enters the site, they will view more than one property listing on a page. The design will encourage all visitors to surf all of the listings the realtor has available rather than simply click back to eBay or the search engine they came from when they are finished looking at the landing page." This feature is dynamically updated via the eBay API and does not need to be maintained. Simply launching new or additional listings will populate the cross selling engine that is a DesignLogic store powered by Frooition.

Jason Chalkley is a visionary when it comes to advertising real estate for his clients. He has invested in this custom designed eBay store with the express intention to draw new leads from the worldwide exposure eBay can provide.  "With the weak dollar and strong Euro, I hope to draw some European investors to my beautiful Florida beach properties through eBay," Jason Chalkley said. "Local Florida buyers will find our properties in the eBay store just as easily as foreign investors, so I see it as a win-win situation for my listings."

After the new store is installed Jason does not plan to stop with this initial phase of his real estate Internet marketing plan. Jason will call upon All Business Auctions to help him with inserting video tours of his listings as an added feature.  Jason has also started his first real estate WordPress blog with our help.  He plans on expanding his eBay listings with local area guides through digital download and possibly other real estate related merchandise in the future.

Frooition's incredible eBay store design – Pirate Party


Frooition's incredible eBay store design - Pirate Party
Originally uploaded by All Business Auctions

As you can tell from previous posts I am very enthusiastic about our affiliation with the premier eBay stores designer in Europe and the U.K. - Frooition.

One of the most impressive aspects of the Frooition design of an eBay store is the cross selling capability.

With a eBay stores design powered by Frooition, your store will have features not found in any other advanced or eBay supplied stores package. Your listings will cross sell other listings and your categories will promote other categories - all automatically.  Changes can be made on the fly and it all integrates seamlessly with the eBay API.

I am sure I will have ample opportunity to extol the virtues of Frooition here and on our iBusinesslogic.com website in the future. For now, please read the Frooition blog post below, visit their site at www.frooition.com and check out the amazing designs and functionality they have built in to the system.

We are proud to help Frooition and our clients with this incredible package. If you do give them a ring, please tell em Scott Pooler at All Business Auctions sent ya!

At Frooition we are lucky enough to design with such concepts as the Pirate Party Store. With a swashbuckling theme tune to the website and a matching pirate eBay shop design, it is a delight to see these designs come together. I am sure they have recruited plenty of shipmates since the design was installed!

There products include games, activities, chocolates, decorations and even beach party accessories!

Link to a full screen shot of the Pirate Party Store eBay Shop Design

Tags: eBay Design, ebay shop design, frooition e-commerce, website design

Uploaded by All Business Auctions on 27 Nov 07, 12.51AM EST.

DesignLogic Created Frooition Powered eBay-Stores Design for Cornerstone Supply

 

We have have just created this new eBay stores design with our DesignLogic team in conjunction with Frooition in the U.K.

Cornerstone Supply is an established brick and mortar supplier of commercial carpet cleaning equipment and cleaning agents, specializing in heavy duty truck mounted carpet cleaning machines.

Our iBusinessLogic team of professionals and solutions will be bringing this company to eCommerce in a big way - starting with an eBay store designed by DesignLogic and powered by Frooition. Listing services provided by AuctionLogic will keep the inventory of this operation online via eBay with a minimal learning curve and maximizing uptime of inventory.

After our initial eBay stores setup and implementation we plan on designing and launching a eCommerce website and blog for this company.

Wish us luck as we hope to provide these types of services for brick and mortar businesses for the foreseeable future.

Our New All Business Auctions eBay Store Design is almost complete – Thanks to DesignLogic and Frooition!

We are working with our DesignLogic team to integrate the Frooition eBay stores design framework into our system of eBay Stores Designer services. Very soon, visitors to our eBay store will be greeted by a new and dynamic shopping experience. To see an example follow this link: DesignLogic/Frooition eBay Store Mockup If you compare the two examples you may notice some significant differences. These differences are more than simple appearance and color pallate choices. They are reflected in the core purpose of any e-commerce design. Conversion and cross selling is king in e-commerce and the Frooition design template has been created from its inception to optimize both of these goals and place them within an eBay stores design parameter. If your eBay store has not performed as you had hoped, if your are frustrated by the lack of repeat , upselling, or bundled sales performance from your present eBay store design, we suggest you investigate the Frooition design solution. If you have not yet heard of Frooition here in the USA, you will.

Frooition is the premier eBay stores design solution in the U.K. and Europe. Some of the U.K.'s largest retailers rely upon Frooition to implement and manage their online sales strategies. We are certainly proud and honored to be linked in business and in friendship with this outstanding company and we only hope that our DesignLogic services can benefit from and provide value to Frooition and our clients alike.

Features of Frooition eBay shop Design: Continue reading “Our New All Business Auctions eBay Store Design is almost complete – Thanks to DesignLogic and Frooition!” »