eBay Third Party Providers Experiencing Fall Out? Frooition Loses Managing Director

Recent earnings announcements along with this last years alteration of the core philosophy at eBay seem to have had a negative effect on many of the third party solutions providers who have built businesses upon the foundation eBay created in the late 1990's.

Rumblings and rumors always abound in a industry such as this, but recently changes made at the top levels of some of the most prominent 3rd party providers seems to predict a consolidation and possibly belt tightening within the firms who revolve around and depend upon the eBay brand.

It is true that some new players are entering the market with interesting solutions, software and services yet at the same time, are the executives at older and more established companies making what could be considered exit strategy moves?

From the announcement of a new CEO at Infopia, Coleman Barney, which in and of itself is seen as a move towards new blood and not a barometer an industry crumbling, to the recent departure of the managing director of Frooition, a UK based eBay stores and template design company, changes at the top of several eBay centric service providers seem to be occurring at a faster rate than normal.

I was quite surprised when I noted earlier today that Grenville Wheland had left Frooition and is now seeking new opportunities through LinkedIn (see Below). Grenville had been purported to be one of the financial backers of Frooition and while his skills as a start up entrepreneur were also touted, on the outside we can only wonder if his reasons for departing may have included deeper financial concerns for the future of the business model.

No Longer With Frooition

No Longer With Frooition

Frooition grew very quickly into a multinational marketing powerhouse for eBay based design work and is still strong today yet they have relied upon eBay as the basis of the business strategy for what seems to be too long when branching out into eCommerce was an available avenue for expansion. My readers will know that I have worked with Frooition as a representative in the States since mid 2007, My dealing with Mr Whelan have always been cordial and above board.  I am sure Frooition will notice his departure.

eBay Live 2008 Karl, Ciz, Grenville Whelan, David Sullivan Fooition

eBay Live 2008 - Karl, Ciz, Grenville Whelan, David Sullivan of Frooition

Channel Adviser, while not changing the steadfast leader of the pack Scot Wingo, has had some major personnel cuts in recent months. As eBay has itself,  a Rolodex or Blackberry full of contacts at eBay in 2007 would be suspiciously empty today.

The industry that has based itself on the largess of this giant we call eBay is morphing into a new animal. Eventually changes beget changes.  While we all wish the likes of Grenville Whelan and Bjorn Espenes of Infopia the best (Bjorn is now the COB), we only have to wonder... who is next?

While riding the gravy train of eBay can be a sound business decicion (at least many of us thought it was), the hard crash at the end of the tracks can be just as abrupt. Other have noted that eBay may be on a uncontrollable death spiral (i.e. Scot Wingo) into the abyss that some great companies (AOL) fall into.

Is it possible that some of these highly placed executives see a bad wind a blowin and have chosen to diversify before the end comes?

I know that even though my heart will always have a place for eBay and I still promote the site and services surrounding its capabailities, I myself have diversified and are very glad that I did.  I no longer depend completely upon eBay as a seller or a service provider.  Having options for myself and my clients is what I am all about now.

Some other service oriented eBay centric companies could take a note...

Chicken Little is Alive and Well – eBay Stores Fear Mongering/Marketing

Everything changes and yet oddly some things never change.  (yes, an old statement ringing true once again)...

It seems that every year about this time eBay chooses to make announcements which had heretofore been cloaked in secrecy.  Just recently the announcement was about a change to the eBay Stores format.  The eBay Stores format is becoming the eBay Stores "Experience".

I say Halleluah! - It is about time the standard (off the ebay shelf) issue eBay store was updated to look like something designed post 1995.

I have no argument with eBay for this change or its implementation.  Everyone who owns an eBay Store has 45 days to make whatever changes are necessary to update their custom templates or 3rd party providers store design.  This seems like plenty of time in most cases and in the cases of the large third party certified eBay stores designers, the work has already been done.  eBay actually worked with these designers and developers to be sure that they were aware of the new standard (yeah, I know - now THAT'S a change, right?).  In any case the look will be new but there is absolutely no need to panic.

Yet Panic is what some want to instill... Continue reading “Chicken Little is Alive and Well – eBay Stores Fear Mongering/Marketing” »

Major Change In eBay View Item Page Due – During Holiday Season

From the eBay Developer blog comes a bit of news... 

We all know eBay has been testing a new look and feel for the view item page. I agree the format should be changed a bit to freshen up the entire eBay site. But take a look at the changed design and then read the rest of the story....

New View Item Page in Sandbox

Posted by Laurel Kline in Product News & Sandbox
Wednesday, Sep.10.2008, 5:43 PM PT

 

Want to see how your listing will look in the new View Item page? Head on over to http://sandbox.ebay.com!

The new View Item page is now live in the Sandbox for all listings. This lets you test your listing templates to make sure they'll look good in the new page.

The domain split for the item description is also live. We suggest that all developers and template creators list in the Sandbox so you can test how your template works. You'll be able to catch any unexpected interactions with the iFrame.

The new View Item is being displayed to a small number of users now, but is scheduled to roll to the entire site before the holiday season.

You heard it direct from eBay - this switch is going to occur site wide prior to the Holiday Season!

I know many merchants are already in holiday season mode, my clients have been getting ready for months, so what exactly do the eBay developers mean by "before the holiday season"? Continue reading “Major Change In eBay View Item Page Due – During Holiday Season” »

Utilizing Press Releases in Today's Internet Marketing World – Yahoo News Just a Click Away

What is an Internet Press Release and how will it help my business?

(Click the link above to see one of my most recent press releases on PRWeb)

Press Release

Image above links to story about a yahoo news article on iBusinessLogic blog

See the resulting Yahoo News Article Below

PRWeb - eCommWire - WebWire - Internet News Bureau - prlog - prnewswire

All of these names are essentially the same type of service offered with different features and exposure levels, but there is a difference in what you may think a press release is and what it is today.

In the past a press release was a very labor-intensive and expensive project. Writing a press release was only the first step along a very long road towards the media. First a company would produce an internal memo or pre-press release. This document would then be adjusted and massaged by various departments within a company, including legal, and then be ready for distribution. Distribution to a PR firm that is...

Once the PR firm had a press release from a company it would then try to reintroduce the pizazz that the internal departments from the prior round of edits had taken out of it. After that the PR firm would distribute the release to its contacts in media.  Not all PR firms had the same contacts and not all press releases were paid attention to from some PR firms. For a company, it was a hit or miss affair.

Before the advent of online newswires, journalists served as the gatekeepers between organizations and the public. The only way for organizations to get publicity was to send their press releases to journalists, spend hours with follow-up calls, and hope that the information would be published eventually.

Those days are over. Today, your press releases can reach the masses without being filtered through the media. With Internet-based press releases, you can easily get each of your information releases viewed by 25,000 to 100,000+ Internet readers. The included links and information lives on forever on the web.

In today's Internet world, press releases are a self-service commodity - simply paste in your information, pay your bill and let it rip... but is it that simple? Continue reading “Utilizing Press Releases in Today's Internet Marketing World – Yahoo News Just a Click Away” »

Real Estate eBay Store Created by DesignLogic for Watson Realty

eBay Stores are well known in the world of Internet commerce.  Many believe the inexpensive eBay feature known as an eBay Store is the key to drawing traffic to any eCommerce website. The positive effect of a well designed and stocked eBay stores website is well documented. 

Selling Real Estate on eBay has also been proven successful and is effective as a lead  and sales generation tool.  Therefore it seems quite interesting, almost unbelievable, that these two powerful eBay marketing tactics have yet to be joined with the creation of a well designed eBay Store for Real Estate.  Until Now...

jchalkley,Realtor-Mock-R.jpg

Jason Chalkley, a Realtor with Watson Realty Corp, has commissioned an eBay Store crafted by: DesignLogic

The unique design of this eBay Stores real estate site is expected to create an influx of interest for the Realtor's Ormond Beach and Daytona Beach real estate listings.  Each property listed on eBay will gain worldwide exposure, not only within eBay but also through increased exposure to worldwide search engines such as Google, Yahoo and MSN.  "This brings a whole new dimension of value to my advertising budget," said Jason Chalkley.

The image above is a "mock up" of the soon-to-be installed Jason Chalkley/Watson Real Estate eBay Store.  When the actual store is installed it will feature a cross advertising design powered by a unique Frooition software and control panel.  "Each real estate listing will interactively display similar listings from within the brokers store and it will do so on every listing through the eBay store website.  This is a crucial feature not available through any other design package to our knowledge," according to Scott Pooler (me) of iBusinessLogic & AllBusinessAuctions.com. "No matter how a visitor enters the site, they will view more than one property listing on a page. The design will encourage all visitors to surf all of the listings the realtor has available rather than simply click back to eBay or the search engine they came from when they are finished looking at the landing page." This feature is dynamically updated via the eBay API and does not need to be maintained. Simply launching new or additional listings will populate the cross selling engine that is a DesignLogic store powered by Frooition.

Jason Chalkley is a visionary when it comes to advertising real estate for his clients. He has invested in this custom designed eBay store with the express intention to draw new leads from the worldwide exposure eBay can provide.  "With the weak dollar and strong Euro, I hope to draw some European investors to my beautiful Florida beach properties through eBay," Jason Chalkley said. "Local Florida buyers will find our properties in the eBay store just as easily as foreign investors, so I see it as a win-win situation for my listings."

After the new store is installed Jason does not plan to stop with this initial phase of his real estate Internet marketing plan. Jason will call upon All Business Auctions to help him with inserting video tours of his listings as an added feature.  Jason has also started his first real estate WordPress blog with our help.  He plans on expanding his eBay listings with local area guides through digital download and possibly other real estate related merchandise in the future.

Cornerstone Commercial Carpet Cleaning Supply – eBay Stores Design – Update -

cornerstone-logo.jpg

Cornerstone Commercial Supply Inc. is the proud new owner of an eBay Store designed by DesignLogic with Frooition and All Business Auctions.  Cornerstone Tools

Our design work was completed over the holidays and installed on January 7, 2007.

Within hours of the installation of our custom eBay store design the client, Cornerstone Commercial Supply Inc., logged thier very first eBay store sale... Congratulations Cornerstone!

Richard Carpenter - Owner of Cornerstone is very pleased with the immediate and verifiable advertising exposure already generated by the site. "We have already had inquirys from professional carpet cleaners in other states asking about purchasing our best Truck Mount Carpet Cleaning machine packages and we do not even have any of them listed in the eBay store yet". "I am really excited about all of the exposure this eBay store".  Read More...

Call Scott Pooler at iBusinessLogic / All Business Auctions to learn about the benefits of an eBay store for your business.

727-596-6900

Top 10 New Years eBay Store Resolutions for Small Business Owners

Magic of New Years ResolutionsTis the season for New Years Resolutions

As a small business owner do you have an eBay plan for 2008?

Small business owners are bombarded by multiple ideas, emails and suggestions concerning how they should run, improve and increase business this time of year. Among these New Years Resolutions ideas is one which I consider to be the most likely to provide a return on investment for any business owner... I suggest any small business should research the viability of adding an eBay marketing plan, including the use of an eBay store, to the present marketing budget. If you have not already looked into the potential of eBay and eBay Stores, you should designate this as one of the top priorities for your company in 2008.

No matter if your business has an established eCommerce Internet website or not, adding an eBay business/marketing plan to your retail or wholesale operation is not only a revenue producing sales tool but also a promotional venue with an unlimited potential to increase your businesses bottom line and overall worldwide branding exposure and recognition. So lets make looking into eBay a primary New Years resolution for your company, here are 10 resolution ideas and the possible benefits of following our advice:

Top 10 New Years eBay Store Resolutions for Small Business Owners

  1. OPEN and eBay store and stock it with merchandise- This is the first step! Once you make this initial step, your business will be on its way towards gaining worldwide exposure for your brand and a robust and lively new customer base. All built in to the incredible and free built in SEO advantages of an eBay store. Question: Are you aware that more searches are initiated for products on eBay each day than on Google? In fact there are more searches completed each day on eBay than on Google's entire system and every search within eBay is initiated by a consumer looking for a product to buy. People search on Google for free information. Which place do you want your products found?
  2. Build up your positive feedback number- By building the eBay account feedback through purchases and the sales of your store merchandise new and exciting features of your eBay account will become available. Once your feedback rating exceeds 100 all of your fixed price and store listings will be gaining even more Internet exposure on eBay express and you will qualify for many other programs within eBay. When your sales exceed $1000.00 per month, your business will be listed as a PowerSeller. Powerseller status indicates to the consumer that you are a steady and reliable resource and that they can have confidence buying from you. Additionally, when your sales surpass $3000.00 per month, your business will qualify for a reduction in PayPal fees.
  3. Advertise your business locally via eBay - Create excitement and build confidence with your current customers by telling them about your new and exciting eBay store. Your customers will all know what eBay is and you will be amazed at how they will react to the news of your businesses move into eBay. Immediately you will gain a reputation for being cutting edge and Internet savvy.
  4. Set up a Trade - In / Trade - Up Program for new equipment sales - With your company eBay store and Continue reading “Top 10 New Years eBay Store Resolutions for Small Business Owners” »

11 Most Commonly Suggested ways to Make Money on eBay and why you should Avoid most of them

eBayPardon us for a moment while we play "Devils Advocate" to explain the reasons why some of these 11 most commonly suggested methods for making money on eBay, are impractical or more accurately, are methods destined for failure.

If your goal is to start an eBay based business you should read this article.

The best way(s) in our opinion, to make money on eBay as part of an well crafted eBay business plan, will be revealed after our review of these more "commonly" touted methods.

The text in this post edited in italics is a previously compiled list of 11 common methods for sourcing products to sell and make money with on eBay. The article was originally written by a self appointed drop ship guru by the name of Mike Makler AKA "The Coolest Guy in the Universe".

Last Year over 20 Billion Dollars worth of product was sold on Ebay. (Yes Billion with a "B"). Many people are earning $10,000 or more selling on Ebay. Many more would like to sell on Ebay but they face that big hurdle - Where Do I find Items to sell on Ebay. Here are the 11 Best Places to Find Items to sell on E-Bay.

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

Original Article Source: http://EzineArticles.com
About The Original Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

1 - Garage Sales

The Strategy that works best with Garage Sales is stop by at the end of the day and offer to buy all the merchandise they have left. You can often spend $25 - $50 and then resell on Ebay for $500 or more.

  • Why is this a very difficult way to make money on eBay? - Because for every item you spend the time to find at a garage sale you must perform several time consuming steps before that single item can be sold on eBay. Each item must be evaluated, cleaned, tested, described, photographed, categorized, listed and stored. This is a lot of time invested in each item purchased at "Garage Sales", and that time is multiplied by a factor of however many items you purchase in that lot for $50. Therefore, for each 20 item lot you purchase for $50, you will spend approximately 20 hours of your time getting those items listed on eBay. How much is your time worth? Lets say you value your time at a very low $10 per hour, now your investment in these 20 items is worth in excess of $250, not including the time or gas money spent in finding the original "Garage Sale". Will each lot or haul from these "Garage Sales" net even one item which will return your investment in time and cash? Will all of the items sell on the first listing on eBay? How much more money will you invest in eBay fee's and charges to sell these used cast off "Garage Sale" items? - Garage Saleing is a fun pass-time for the retired and a possible business endeavor for people who work at Flea Markets, but for eBay it is a losing proposition. Suggesting that eBay sellers should source product using this method is similar to suggesting to gamblers that they can get rich by playing bingo.

Continue reading “11 Most Commonly Suggested ways to Make Money on eBay and why you should Avoid most of them” »

12 easy Steps To Become a Money Making eBay Superstar Powerseller – eBay Powersellers Credo

eBay_Money_

12 easy steps to become a Powerseller

If you have struggled to become an eBay Powerseller, you are not alone.

It can be difficult to decipher the formula of successful eBay Powersellers. Not every "Powerseller" is a financial success but it is the term eBay uses to gauge the professionalism of its selling community.  If you are a Powerseller you may not as impressed with the title as eBay may want you to be. The best and most profitable Powersellers know marketing, copywriting, inventory and cost control techniques and they use many tools and solutions to help them automate the business as much as possible.  To be a successful and profitable eBay Powerseller is much more involved than what eBay or some eBay guru book writers may want the public in general to believe... But it can be done and the first step is to actually get on the road to become an eBay Powerseller...

First, what is an eBay Powerseller? Continue reading “12 easy Steps To Become a Money Making eBay Superstar Powerseller – eBay Powersellers Credo” »