Auction vs Fixed Price – eBay vs Bonanzle – Test Flawed

Posted on January 30, 2009 by Scott Pooler

Read the comments on my last post to see where this posts germination began...

SUPERBOWL Traffic Test - eBay vs Bonanzle Completed - Who Won?

Auction vs Fixed Price - Flawed.... Hmmmmmm

eBay - Claims and is touted as the traffic "firehose" of eCommerce.
eBay - to get traffic, one must list auctions - Just ask eBay about that.
eBay - fixed price listings get traffic but from where? Inside of eBay or from outside. (more on this difference later)
eBay - fixed price 30 day - still not as effective as a fixed price (till it sells) listings found elsewhere for outside search indexing.

Bonanzle - received more hits on a specific fixed price listing within the same time period as compared to a nearly identical eBay auction listing.

Consider this... the last small point is a real quandary for some, why?

Because the time period was less than a normal eBay 5 day auction. Sure, auctions are not normally indexed in that short of a time frame, but people still use them. 5 Day and 7 Day auctions do get traffic, they just get it from inside eBay and eBay charges a great deal for access to that traffic.

It was a Traffic test, not an external traffic test. Any traffic that is interested in my listings no matter where they are listed, is good traffic. So to point out Auction vs Fixed price as being unfair to eBay is like saying setting up a blanket in a flea market on a Saturday afternoon vs selling in a downtown mall, is unfair to the mall.

If I had listed the tickets on eBay as a fixed price 30 day listing vs the Bonanzle fixed price listing I could have guaranteed Bonanzle a win based on my eBay fixed price 30day traffic track record on other items. The only real measure in this short of a time period was to use an eBay auction. Bonanzle does not offer auction listings.

The last traffic test we did on the TAJ was between two auction venues - eBay vs OLA and eBay won that one hands down.

While most eBay auctions are not indexed by Google, they do get hits from within eBay. In fact, most eBay fans agree with eBays claims that within eBay, a "firehose of traffic" is sent to its internal listings (i.e. Auctions). So why the gripe? eBay produces traffic all on its own and it seems they have no real use for, nor do they seem to particularly care if they receive any search engine derived traffic.

eBay wants everyone to use the eBay search box, not the Google search box.

"Everybody" has not exactly listened to eBay on this directive.

Regarding Auction vs Fixed Price - Most websites are not fully indexed within 5 days, not even a small eCommerce website. So, how did the fixed price listing outperform the auction listing on a site that has a "firehose of traffic".

This "firehose" is why everyone says eBay is the best place to sell and why eBay can charge so much in fees. Yet, a fixed price listing on a little site like Bonanzle, listed for the same (actually 4 days) received twice as many visitors as the eBay Auction listing.

Most people wanting to sell a similar SuperBowl Ticket package, in a speedy way would first think of eBay. My client first thought of eBay, I first thought of eBay and then of course - we listed the package on eBay. I did not expect to see more hits on the Bonanzle listing. I do not think eBay and Bonanzle compete neck and neck on any playing field, not monetarily and not for traffic.

The test was a sort of a lark, an attention getter, an idea to see what would happen. I never expected the "test" to be a United Laboratories experiment with blind control groups and extensive data analysis - who do you people think I am - AuctionBytes?

What I was hoping to point out, more than anything else, is that eBay is not the only place to find traffic.

Google is a pretty darn good traffic generator... with the right keyword selection, and with the right search optimization.

eBay is not optimized for Google search, neither auctions, fixed price, or stores listings. Maybe at one time, but in my experience no longer.

eBay depends upon, promotes, and lives on the laurels of the history of people going directly to eBay to search for products. I believe the number of those people is declining. The preponderance of traffic graphs, earnings reports, and seller anecdotes seems to agree with my assumptions.

Bonanzle just happens to be a site that is optimized to take advantage of Google search algorithms, it is clean and fast and quick to index.

Sellers on Bonanzle can conceivably build a business online that can rival any eBay based concern.

Remember here - I said "conceivably" and by that I mean that a lot "right" has to happen, but it can happen. For my money, Bonanzle or your own search optimized and advertised website are the safest bets outside of eBay for quality traffic generation.

Do your own tests, blind or open, with the listings set up with proper keyword optimization. If Bonanzle shows you additional traffic over time, that traffic can only build because the listings are on the site until sold, the Google Base works, the site is indexed quickly and often and it is just darn simple to move inventory over to Bonanzle to see how it works for your products.

If it does not work for you, the test costs you nothing.
If it works a little, then you are a little better off.
If the site, that has grown faster than any other in eCommerce venue in history, continues on this path...

One Million Listings in 4 Months!

...then, will you will kick yourself for not having tried it sooner?

Traffic Test – NFL SUPERBOWL 2009 Championship 4 Club Level Tickets & 5 Nights in BEACH HOUSE – EBAY or BONANZLE ?

Posted on January 24, 2009 by Scott Pooler

This is Another edition of Will it Sell?

SuperBowl Traffic Test

We have not done a head to head comparison like this in awhile... The idea is simple, basically we list the same exact item on two eCommerce platforms to see which gets the most traffic. Ultimately the test is who or where will the item sell the item first?

Today in the interest of being topical we are using a special listing as our test case.

A 5 - night vacation in Florida including 4 Club Level seats for the 2009 NFL Championship game at Raymond James Stadium in Tampa, Florida - otherwise known as the SUPERBOWL. This year the teams playing will be the Arizona Cardinals vs the Pittsburg Steelers but the winners of this eBay auction or Bonanzle listing will be playing on the sand in Indian Shores, Florida.

eBay vs. Bonanzle Football Style

Why pick eBay and Bonanzle? Well we have accounts at both venues and the last time we did this test it was eBay vs. OnlineAuction.com - eBay won that one hands down.

First up is Bonanzle - Continue reading “Traffic Test – NFL SUPERBOWL 2009 Championship 4 Club Level Tickets & 5 Nights in BEACH HOUSE – EBAY or BONANZLE ?” »

eBay’s Usher Lieberman Comes Out of the Closet on AuctionWally Show

Posted on January 23, 2009 by Scott Pooler

AuctionWally

Walt Kolenda AKA "AuctionWally" had a coming out party this week!

It seems that eBay in it's infinite wisdom and true to form in it's own sweet time, has decided the head of Communications AKA Usher Lieberman, should actually communicate!

Usher Lieberman - eBay Communications

Is this is a paradigm shift in strategy for eBay?

I ask this question simply because this is the very first time the public mouthpiece of eBay has actually said anything publicly.

I am curious as to what precipitated this new definition of what communications means at eBay? Is it possible that eBay has detected some push back from the people we like to call it's customers - otherwise known as sellers? Continue reading “eBay’s Usher Lieberman Comes Out of the Closet on AuctionWally Show” »

Chicken Little is Alive and Well – eBay Stores Fear Mongering/Marketing

Posted on January 15, 2009 by Scott Pooler

Everything changes and yet oddly some things never change. (yes, an old statement ringing true once again)...

It seems that every year about this time eBay chooses to make announcements which had heretofore been cloaked in secrecy. Just recently the announcement was about a change to the eBay Stores format. The eBay Stores format is becoming the eBay Stores "Experience".

I say Halleluah! - It is about time the standard (off the ebay shelf) issue eBay store was updated to look like something designed post 1995.

I have no argument with eBay for this change or its implementation. Everyone who owns an eBay Store has 45 days to make whatever changes are necessary to update their custom templates or 3rd party providers store design. This seems like plenty of time in most cases and in the cases of the large third party certified eBay stores designers, the work has already been done. eBay actually worked with these designers and developers to be sure that they were aware of the new standard (yeah, I know - now THAT'S a change, right?). In any case the look will be new but there is absolutely no need to panic.

Yet Panic is what some want to instill... Continue reading “Chicken Little is Alive and Well – eBay Stores Fear Mongering/Marketing” »

Small Business on eBay – The Straw That Broke This Cornerstone's Back

Posted on January 3, 2009 by Scott Pooler

Cornerstone Commercial Supply, a name most of my regular readers will remember from articles in the past year is calling it quits on eBay.

Cornerstone is an established small business with over 30 years of quality service dealing with the public. They offer a unique niche product selection which would seemingly be ideal for eBay. Commercial carpet cleaning products, tools, and machines both new and used.

Just as a small bit of background, let it be known that the owners of Cornerstone Commercial Supply are not rich people. They are the father and daughter team of Richard and Connie Carpenter, they both work every day to survive in this difficult economic environment.

Richard Carpenter

Richard Carpenter has been in the Commercial Carpet Cleaning business for over 30 years and as a distributor for over 12 in his present location. He and his daughter Connie are honest, hard working dedicated people who give the customer a fair shake even when it is not necessary.

I consulted with Cornerstone Commercial Supply to bring them onto eBay as a client of iBusinessLogic in 2007, with the very best of intentions, now I feel as though I owe them an apology for what it is I have done.

It seemed to me to be a perfect match back in the end of 2007. We researched similar product sales on eBay with advanced eBay research tools. This research revealed a steady and growing market for the professional carpet cleaning products, with competition already established and selling on eBay. We had a solid plan and in our view, no other carpet cleaning supplier had approached the niche as we would, with a dedicated and well designed eBay store, a full product line, and very competitive pricing, we felt we had a good chance of growing a nice secondary business on eBay for Cornerstone Commercial Supply. Continue reading “Small Business on eBay – The Straw That Broke This Cornerstone's Back” »

Internet Business Initiative 2009 – Customer Service is Paramount

Posted on December 17, 2008 by Scott Pooler

2008 is a year quickly fading from view, some would rather forget the past 12 months and others have reason to remember the year past with fondness.

Of all the merchants considered as either the winners or losers in 2008 they each can take a look back and see one business tactic that binds them together, for better or worse.

Customer Service is the Difference

The winners of 2008 include companies like Amazon.com, Zappos.com and Apple. These outstanding companies have one thing in common, the perception (at least) that they provide outstanding customer service to their customers.

I can say that I have personally done business this holiday season with all three of these high quality merchants and they all provide outstanding service from the buyers perspective.
I was pleased with each and every transaction and in each incidence I felt as if I had gotten the better part of the deal. Is that because I got a discount?
No, Apple made me pay what everyone else pays, so did Zappos and in most cases Amazon. The difference was that I received what I bargained for and more... I felt good about the transactions in each case, people like to feel good.

Some of the key features of this high quality customer service first approach include: Continue reading “Internet Business Initiative 2009 – Customer Service is Paramount” »

My Mistake – eBay Me Page Allows Links – Kompolt, Carroll Shelby & Restoration Hardware – My Apologies

Posted on December 9, 2008 by Scott Pooler

The article I wrote and published this morning about the Carroll Shelby Charity auction put on by Kompolt and sponsored by Restoration Hardware is inaccurate. I could swear when I first found the link to what I called the landing page for the Shelby auction that there was no "me" icon at the top of the page. It has been pointed out by several sources since I published the article, and I have confirmed the fact that the very beautifully designed page is in fact and eBay me page.

Me Page Linking off eBay is Allowed - This is not news

As most readers of this blog know, linking from the me page to any off eBay page is still allowed (even though for a time it was said to not be allowed, but that was one of the changes this year that was changed back - thank goodness). Readers of this blog also hopefully are quite aware that I do know the basics in regards to linking from eBay. Mistakes can be made however, and when I make them, I own up to them.

Whether this oversight or inaccurate reporting on my part was due to a personal mistake, or possibly the "me" page icon not appearing in my browser at the time when I formed my opinion and took my screenshot, I can not say. (My screenshot was just of the body of the page, I looked to see if I had the entire image, but I do not). What I can most definitely admit at this time is...

I am wrong.

I apologize to eBay, to Kompolt, to Restoration Hardware and to Mr. Carroll Shelby. I think everyone can see the tone of my earlier post that I have nothing but the most sincere respect for the good work these people and organizations do with charities and good causes. My only hope is that my little article possibly drove more traffic to the site so that the bids on that fine automobile can exceed expectations and the foundation the monies will benefit can see to it that good things happen with the funds meant to benefit sick children.

Bid on this beautiful 1968 Mustang Help Mr. Shelby, help kids have a fighting chance.

eBay Links Policy Tested By: Restoration Hardware & Carroll Shelby Charity Kompolt Auction

Posted on December 9, 2008 by Scott Pooler

Charity or Business - You Decide

eBay is well known for many different aspects of the ecommerce business. Both good and bad, cutting edge and antiquated, these ideas live side by side on the site which can be an enigma to some or nirvana for others.

One of the good things eBay does especially well is work with charities and celebrities to auction off valuable and collectible high profile merchandise to benefit worthy charitable causes. eBay's Giving Works and Mission Fish programs are two of the brightest highlights of the history and legend that is eBay.

These auctions work well because they draw a great deal of attention both from the traditional media and the public. People like to believe they can have a chance to buy a piece of the fame and notoriety celebrities have amassed in their high profile lives.

Carroll Shelby is Famous

Carroll Shelby is a very famous automobile designer, racer and enthusiast. There is no question that this man is a legend and an icon in the American automobile community. From his days with Ford designing and tricking out the original Ford Mustang, to his own Shelby Cobra of the late 1960's and his road racing career, Carroll Shelby has earned the respect of millions of fans and enthusiasts.

Mr. Shelby is not an eBay expert however and when famous people like him have the idea to auction off one of their prized possessions, like say... a 1968 Shelby Mustang EXP500 which has been in his own personal collection from the day it was built, he relies on the help an advice of people and companies like Kompolt.

Kompolt specializes in high profile charity auctions on eBay, they do a fantastic job of getting large amounts of traffic concentrated on high profile, well designed and meticulously crafted auctions for charity events celebrities enjoy and believe in. eBay also enjoys the extra attention provided by these seemingly philanthropic auctions.

There is a bit of a problem however when business mixes with charity and icons like Carroll Shelby are used to benefit more than charitable causes. Mr. Shelby most certainly has his heart in the right place, the vehicle he is offering to the public in an effort to benefit the Carroll Shelby Children's Foundation is a very worthwhile and generous donation.

The following information is inaccurate. The page in question is a "me" page on eBay and allows linking off site. I missed the "me" icon at the time of this writing or it was not presented on my browser. In any case, neither eBay, Restoration Hardware or Kompolt have anything to explain here. Please see my apology in the next article: http://allbusinessauctions.wordpress.com/2008/12/09/my-mistake-ebay-me-page-allows-links-kompolt-carroll-shelby-restoration-hardware-my-apologies/#comments

The Co-Sponsor of this particular auction - Restoration Hardware - may have different motivations however.

Link off eBay

The screenshots presented here are from the page visitors are directed to when clicking links from the eBay home page, and from the Kompolt main website.

The first image is the top half of the Kompolt charity event splash page on eBay and shows Mr. Shelby and his fine automobile.

The screenshot to the left is the bottom half of the same page. (Both images link to the site while it remains live)

This bottom portion of the eBay page has not one but two direct links off the eBay website leading to not a charity page, or the Carroll Shelby Foundation, but directly to the eCommerce website of Restoration Hardware.

This is obviously a very large and direct violation of eBay's well established linking policies. If the links had been directed to the foundation or other charitable sites we could understand how eBay would look the other way.

In this instance, the links are directed to a full eCommerce website offering Gifts for the Holidays, Toys, Games, Tools and Gadgets - everything under the sun, everything eBay would never allow any seller do on any landing page on eBay in any other case.

So why is it OK here?

The link circled in green in the image above leads directly to the website in the image to the right.

The only charitable activity on the Restoration Hardware website is the promotion of the Carroll Shelby eBay auction with Kompolt. The rest is pure eCommerce business.

Personally I congratulate the Restoration Hardware people for getting around the rules that the rest of us have to follow. I also understand this was not an inexpensive task to perform. The real problem here is not in Restoration Hardware using these tactics to promote their business.

The problem is eBay's looking the other way for big business on almost every rule and policy they adamantly enforce against the smaller sellers.

How can eBay condone such a blatant and obvious off eBay link from such a high profile auction?

: Click for: eBay Links Policy

Are we to understand that eBay just did not know about these links to an eCommerce website?
Does eBay own Restoration Hardware?
Is Retoration Hardware a Diamond Powerseller with untold rights the rest of eBay seller community has no access to?

The efforts put forth by Kompolt and Mr. Shelby are not in question here either, as they have each done more good to help the world through charitable means than most small towns or large companies. Our question is not with the intent of this fine idea or the good people who have dedicated themselves to promoting these types of good events.

The Question is:

Why taint the event with eBay Rules violations and obvious commercialisation. Why would eBay risk the reputation of the good charitable work they do to allow the promotion of a competing website?

Any comments below to help enlighten the rest of us who do not understand, are always welcome.

Cyber Monday – Shopping on eBay With Microsoft as a Guide

Posted on December 1, 2008 by Scott Pooler

This morning I was greeted with a pleasant email from our friends at eBay and Microsoft. Since I already had a Nintendo DS Lite and assorted games in my Amazon.com shopping cart, I decided to investigate the coupon opportunity presented by eBay and our friends at Microsoft Live Search.

Here's how to save up to 40% with a coupon + Microsoft Cashback:
1. Search for an item on www.live.com.
2. Click the sponsored ad with the Microsoft cashback symbol You'll be taken to eBay.com.
3. Make sure the item is Buy It Now and the seller accepts PayPal. If the item is eligible,
you'll see a cashback notice on the "commit to buy" page.
4. Enter code: CSHOPEBAY2008. Pay with PayPal before midnight PT on Dec 1, 2008.

I found what I was looking for on eBay with free shipping, albeit at a higher price than on Amazon. The special coupon deal should make up more than the difference between the prices on the two sites, right?

: Found it on eBay

: Coupon on eBay - 60 day delay?

The discount looked good, in effect I would be getting about 3 games for free with this deal - great!

Then I saw the detail "you must have a Microsoft cash back account" whats that? Hmmm, lets look into that before we pull the trigger on this purchase.

When I read the terms below and found there would be a 60 day delay to realize my $71.97 savings on top of several other possible ways that I would not or could not qualify for my "coupon" the thrill was gone. I went back to Amazon and bought my Christmas gift.

Amazon does not play these games, or make people jump through these hoops. Most buyers would not bother to read the fine print and therefore would expect a actual discount at checkout. The way this coupon seems to be setup, you must first buy from the eBay seller, before learning that your coupon would not be good for another 60 days. Technically, that is not a coupon, that is a rebate.

Yes, there are small links which will lead anyone to the information presented below, but how many shoppers will actually follow those links before using the buy now button. The sellers should not be dealing with unhappy buyers who have been lead to believe they would be saving money instantly with this deal.

Does this make for a Great Buyer Experience?

But before you dive into the dry fine print of the cashback program, check out this recent article on APPScout about the Microsoft Live Search Cashback Program (Thanks to Elizabeth for forwarding the link). I think the App Scout article confirms my reaction to the 60 day delay in payment. The article also suggests that Microsoft has reacted to complaints about the 60 day delay by offering instant reimbursement for "some" eBay buyers, but those eBay buyers will only know if they received the reimbursement after they have made the purchase. (How fair is that? You MIGHT get your 40% off today, or 60 days from now, or never... it really depends upon who or what we may think of you.)

eBay Terms for Live Search Cashback Rewards

Your participation in the Microsoft Live Search cashback program ("Cashback Program"), is subject to the Microsoft Service Agreement at http://tou.live.com (the "Program Terms"), and these eBay Terms. In the event of a conflict between the Program Terms and the eBay Terms, the eBay Terms shall apply.

Cashback Program

Eligibility
Qualifying Purchase
Receiving Cashback Rewards
Limitations
The Microsoft Live Search Cashback Program provides cashback for up to 12 qualifying purchases per account on www.ebay.com. The amount of cashback will be determined by eBay, specified at the time of checkout on the "purchase review page" and equal to a percentage of the sale price (excluding shipping and handling fees, insurance fees and other such fees) ("Cashback Rewards"). The maximum amount of Cashback Rewards per qualifying purchase is $200.00 USD. In addition, all Cashback Rewards (including Cashback Rewards earned in connection with purchases made on websites other than www.eBay.com) are subject to the annual $2,500.00 per person cap set forth in the Program Terms.

You are eligible to participate in the Cashback Program as long as you: (a) are at least 18 years of age and reside in the United States, (b) have a confirmed US eBay.com account in good standing, (c) have a verified US PayPal account in good standing, (d) have a Microsoft Cashback Program Account in good standing; and (e) comply with the eBay Terms and the Program Terms. In order for your accounts to be in good standing, they must not be limited or suspended. To make a qualifying purchase, you must do all of the following:

Search for an eBay.com item on www.live.com.
Click on an eBay.com sponsored advertisement on www.live.com that has the cashback icon a gold circle with a dollar sign, next to the advertisement. When you click on the advertisement, you will begin an online session. Sponsored advertisements typically appear at the top or along the right hand side of the page of a www.live.com search results page in a shaded or colored area of the page.
Purchase an eligible eBay.com Buy-It-Now item using PayPal within 60 minutes of the time you began the online session. Cashback Rewards will apply only to the first eligible item you commit to buy during an online session. You may make only one qualifying purchase per online session.
To make additional qualifying purchases, you must repeat each of these steps including initiating a new search on www.live.com.

After your first eligible purchase is completed, you must go to My Messages on eBay.com and look for a message from eBay with "cashback" in the subject line. Click the "Get Cashback" link or button in the message to set up a Cashback Program account with Microsoft by providing all information required by Microsoft (or, if you already have a Cashback Program account, log into your account in order to associate your eBay purchases with that account). Once you have created a Cashback Program account and have logged in to associate your eBay purchases with your account as described above, the Cashback Rewards will be available in your Cashback Program account approximately sixty (60) days after you pay for your qualifying purchase. PayPal in its discretion may decide to pay your Cashback Rewards more quickly on a case by case basis. Cashback rewards are issued to the PayPal account you used to make the qualifying purchase on eBay.com. Only certain items selected by eBay from time to time in its sole discretion will be eligible for Cashback Rewards. eBay will notify you on the purchase review page of the Buy-It-Now transaction process if the item you wish to purchase is not eligible.

Please review the purchase review page carefully before you commit to buy an item. Please note, the following will always be ineligible for Cashback Rewards: purchases that are completed on www.express.ebay.com or www.half.ebay.com; purchases of automobiles or other vehicles; purchases of real estate. Cashback Rewards cannot be transferred or applied to multiple eBay.com accounts. Purchases on eBay.com of gift certificates, gift cards and items acquired for resale will be eligible for Cashback Rewards. eBay may permit you to combine Cashback Rewards with other eBay promotions, coupons, or gift certificates. With the exception of eBay promotions, coupons and gift certificates, Cashback Rewards cannot be combined with any other offer on purchases on www.eBay.com. eBay shall determine in its sole discretion whether your purchase is a qualifying purchase under the eBay Terms. PayPal may disqualify transactions or remove previously paid cash rewards from your PayPal account if you return or cancel a qualifying purchase, participate in any fraud or abuse relating to the Cashback Program (including conducting "sham" transactions or otherwise colluding with merchants, or otherwise), or fail to meet the Program Terms or these eBay Terms. In the event that you receive Cashback Rewards for a purchase that is later determined to be an ineligible purchase, you provide PayPal with the right and authority to remove the Cashback Rewards from your PayPal account, even if it means that your PayPal account will have a negative balance for which you will be liable. Live Search cashback is a Microsoft Corporation program. Cashback Rewards are funded and paid by Microsoft. Neither eBay nor PayPal have any obligations to you regarding Cashback Rewards or your participation in the Cashback Program except as set forth in these eBay Terms. eBay is the official time keeper for determining whether your purchase is made within 60 minutes of the time you initiate an online session. You hereby agree to release eBay Inc. and PayPal, Inc. from any claims, demands and damages arising out of or in any way connected to your participation in the Cashback Program. In addition, you hereby agree to release Microsoft from any claims, demands and damages arising out of the eBay Terms. eBay provides Microsoft with limited information about your eligible purchase (such as the date, time, amount, and item description) when you apply for a Cashback Reward. Microsoft will use this information only to process and manage your Cashback Rewards, and not for any other purpose. eBay may change these terms and conditions from time to time by posting revised terms and conditions on www.eBay.com, and all such changes will be effective when posted.

Bonanzle Sellers Holiday Wishlist – Buyers Buyers Buyers

Posted on November 19, 2008 by Scott Pooler

Bonanzle Booth Owners Want Buyers...

It is no secret that I have been enamored with the Bonanzle website for several months now.

For a list of some of the articles I have written in the last several months look here: TA Journal - Bonanzle.

In those past articles many of the positive features of the site have been covered in depth.

I just plain like Bonanzle.

I am not alone with my adulation... Other sources have pronounced Bonanzle as a very appealing selling platform.

Randy Smythe - My Blog Utopia
eCommerce Guide - Best We've Seen
AuctionBytes - Simplicity Sells
AuctionWally - Walt Kolenda - Started the Bonanzle Brainstorming Show

While I and many others are very enthusiastic about the platform that Bill Harding and Mark Dorsey are building at Bonanzle.com, there are some aspects of the site which could be improved. Bill and Mark have done an amazing job with the site thus far and they are continuing to improve the site on a daily basis but with almost any startup there are some obvious features which can be seen from the outside, which may be missed internally. With Bonanzle the list is unusually short, and getting shorter each day. In fact, by the time you read this article, my list may be non-existent. Bill Harding is a fast developer!