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Obviously I have been at a loss for words about eBay for some time.  My passion for the platform has waned, I no longer follow what happens or what rules have changed or why the fee structure has gone here or there, on a day to day basis.  It is just too time consuming and [...]

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Why oh Why eBay, did you not think of That! Hmmmm – maybe eBay can sign up for Google Commerce Search and scrap this whole “finding” experiment… Maybe with Google Merchant Center Search installed on eBay.com, the term Best Match might actually mean that the best product matching the search terms entered will be presented.

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No matter what business you are in, no matter what you sell, no matter who you work for or if you are an attorney or a broker or a architect or a ditch digger – there are people out there that want to know what you know and they will find the information you publish – if you leave enough “clues” to follow.

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Billy Mays may yell louder than you like and Anthony Sullivan may not be a household name, but we can learn from the many years of experience of these two pitchmen. Refining your selection of products to sell, knowing the magic price point number of your audience, explaining the product in a way that takes no effort for the buyer to understand and showing the problem the product solves immediately and demonstrably… are all key to improving your bottom line.

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