SUPERBOWL Traffic Test – eBay vs Bonanzle Completed – Who Won?

I am so sorry, the Superbowl package is no longer available!

The listings were removed from eBay and Bonanzle this morning at 9AM EST.

SuperBowl Traffic Test

SuperBowl Traffic Test

As anyone who has done consignment listings of such short lived merchandise knows, this is a hectic way to make a living!  In actuality I am glad it is over, now I can simply enjoy the big game.

Results?

Oh, Yes - Results...

The results of our very un-scientific traffic test with all the variables mentioned and discussed in the previous articles comments section...

Indicate one clear and overwhelming winner.

But first, lets talk about some of the comments...

My buddy John Lawson AKA ColderIce seems to think the mention of the traffic test in this blog will skew the results enough to make them useless.  I simply do not understand that line of thinking because both links were provided here with equal access. As such they have an equal chance to draw traffic from this source and in even though in effect both listings results were elevated from this article, I would assume they would be elevated equally.  This is what I do, it is my business, I promote the idea that by blogging about what it is you sell or offer the public, will in turn increase the chances of selling that thing or service.  Therefore I will not apologize for doing what comes naturally -

I sell, therefore I blog!

Just a Thought presented the point that the exact same html should have been used in both listings... Hmmm, that may be possible in the description area, and in fact the words used to describe the item(s) for sale were exactly the same, but there is no way I can manipulate the eBay system to make it look like Bonanzle or Visa-Versa.  I mean, I am good, but not that good.  I also use a listing management tool on eBay called AuctionSound and it would be a real pain to remove all of my standard eBay template information for one listing.  This standard information appears in all of my eBay listings and as such makes them standard eBay listings.  We are comparing standard eBay vs standard Bonanzle, are we not? While a true A/B test run by a Internet advertising consulting firm would never have the same exact content, I guess it could have been done here to prove some point - what?

OK - Now for the Results....

Drum Roll Please

oh, and Congratulations Bonanzle for hitting a milestone this week with One Million Listings

The results are as follows - with both listings being online approximately the same amount of time (within seconds).

  • eBay = 95 hits to the SuperBowl Beach House Vacation and 4 Ticket Package

  • Bonanzle = 197 hits to the same package listed on their new and very SEO friendly website!

Roughly twice as much traffic, from various sources went to Bonanzle.  Is this a scientific result? No... Does it tell a story about the possibilities on new and exciting venues, yes!  Does it mean you should pack up your business and move it to Bonanzle?  That is your business decision, I would never recommend anyone leave eBay without first knowing what the new location will do for them.  Keep your sales humming, if they are, on eBay... But it never hurts to take a look next door!

By the way - Neither site sold the package - My client pulled the offer and went to the Georgia Mountains to get away from Superbowl craziness...

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0 Responses to SUPERBOWL Traffic Test – eBay vs Bonanzle Completed – Who Won?

  1. Mark Dorsey January 28, 2009 at 12:29 pm #

    What a bummer that the client removed the tickets. I was watching a report on the cost of tickets and the price and package you offered was a screaming deal, not to mention the seats were quite nice. Have fun at the game!

  2. Cliff Aliperti January 28, 2009 at 12:38 pm #

    Scott, this is very encouraging, thanks for sharing it all.

    One flaw I noticed with potential results was that the eBay listing was an auction, whereas the Bonanzle listing was Fixed Price. Doesn’t that affect the Google indexing?

    I haven’t been vigilant in comparing the traffic, and truth be told, most of my Bonanzle listings still carry eBay verbiage inside the listing, so I know my own process skews mightily towards eBay; that said, all but a handful of my Bonanzle listings can be found on eBay, and all of those at prices 20% less than my eBay prices, but the sales still come through eBay.

    Sorry, you know I am enthusiastic about Bonanzle and committed to Bonanzle, but I think it may be too soon to look for true traffic competition, at least qualified traffic.

    I’d be curious to know what number of those visits to each site came through Google; versus eBay visits through the eBay platform itself and Bonanzle visits through the Bonanzle platform itself (which I bet is the highest of the 4 numbers due to the evangelical nature of sellers on the platform and the publicity around this listing).

    Thanks again,Cliff

  3. Chris January 28, 2009 at 1:17 pm #

    Sadly I’m of the same opinon as John @ ColderICE that simply posting the two links probably skewed the results. Providing both links isn’t an equal test.

    What would be more realistic is to find someone (not a prominent blogger, but an ordinary Joe Bloggs seller) selling a standard product on both Bonanzle and eBay and check
    1) How many views each product had
    2) How many sales each product achieved

    If that was measured across say 50+ sellers and ALL of the products they had listed on both sites then the results would likely be more meaningful.

  4. Just A Thought January 28, 2009 at 10:51 pm #

    Considering the overall anti-eBay attitude of ‘other site evangalists’ (on eBay, they’d be called ‘chearleaders’), I also believe that the results were skewed. (Google doesn’t index eBay auctions at all, do they?)

    For example – I recently (Jan 2008) started listing on Bonanzle, importing all my eBay listings and even my Craigslist items. No blogging, no Googlebase (no eBay Store anymore), no promotion beyond what the sites themselves do.

    eBay sold 20 items for me this month. Bonanzle has sold none. Same items. Same pricing. Same payment terms. Same html (my tool, Blackthorne, creates easily ported html).

    So while Bonanzle is an interesting site and one I’ll keep watching, it’s not even close to replacing eBay, as I think my highly unscientific, highly unpublicized test has shown. While page views are interesting…. sales are much more of what I’m after.

    On the other hand, none of the ‘other sites’ have generated any sales for me recently either. Could it be that I’m a new seller on those sites and an 11yr vet on eBay? Or could it be that the product I’m listing just sells better on eBay?

    As they say on the eBay boards — list where you make the sales. I’ll keep posting on the other sites — the cost is right — but I’m not leaving eBay until I get significantly different results.

  5. Henrietta January 29, 2009 at 10:28 pm #

    I hate to agree with John Cliff and Just A Thought on this but I think they are all correct in at least one thing.

    Comparing an auction to a FP listing is not a true Comparative Traffic Analysis. More of an oranges to lemons situation.

    The blog posting I think is irrelevant, exposure was equal. It is only very recently that you have had an attitude transplant on eBay. Previously this blog was heavily weighted the other way.

    eBay views are skewed by eBay finding which is dependent on recent sales, DSRs, seller status etc. Auctions are rejected by Google because of their transitory nature.

    Everything on Bonanzle is transparent as far as its submission to GoogleBase status.

    Calling sellers evangelists for promoting and marketing, activities which are normal, accepted, and necessary in business seems gratuitous – I think cattiness is the word I am looking for.

  6. Scott Pooler January 30, 2009 at 12:59 am #

    Henrietta,

    Re: It is only very recently that you have had an attitude transplant on eBay. Previously this blog was heavily weighted the other way.

    I think if you search the archives you will notice that you only took notice of my interest in alternate sites recently. I have been posting articles on the Trading Assistant Journal about other venues since late 2007 and did an extensive series of posts on OnlineAuction.com starting in April of 2008.

    I appreciate your appreciation for my not being a rah rah sis boom bah eBay cheerleader. But I am also not an eBay basher and yet I have always looked outside the world of San Jose.

    For my response to other comments or portions of comments, please see the latest article on the TAJ!

    Thanks, and have a great day!

    Scott

  7. Just A Thought January 30, 2009 at 10:24 pm #

    My comments re:”evangelists” were not aimed at Scott but at the more general ‘anti-eBay’ community. It’s my belief that, once found, they would be more than willing to help skew the page view results to make eBay look bad.

    I do believe these kinds of comparisons have validity, but they need to be done with a bit more eye to controls and equality. Same html, same ‘features’, same format — or as close as possible.

    eBay terms can be ‘adapted’ to Bonanzle… and the full extent of the eBay user-supplied html should be included for all sites being compared… so that page length is a non-issue. With respect to ‘clean’ vs cluttered… if the user-supplied code is nearly equal, then you are making a better comparison.

  8. ecbeauty February 7, 2009 at 12:57 am #

    just hit 28,000 members – that is 10,000 new members in 1 month – from jan 6 to feb 6

    hop on and take the Bonanzle ride with the rest of us everyone you’ll love it!

  9. Joan February 15, 2009 at 8:21 pm #

    I think Bonanzle is a good eBay alternative….I would like to see Bonanzle add auction style listings to it’s line-up. I contacted Bonanzle and asked if they would consider an auction format, when they reply I will post it here.

    I really like eBay, but their fee’s are just over the top.

  10. icoppyfup March 4, 2009 at 12:48 pm #

    Excellent site allbusinessauctions.wordpress.com and I am really pleased to see you have what I am actually looking for here: this .. as it’s taken me literally 3 hours and 08 minutes of searching the web to find you (just kidding!) so I shall be pleased to become a regular visitor 🙂

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