As i have written previously here on the Trading Assistant Journal, Bonanzle is the marketplace venue which has a new fresh outlook and web 2.0 feel. Part of being Web 2.0 is including community and social marketing as part of the overall business plan. Bonanzle has taken this idea and its very enthusiastic member base and created a new type of marketing initiative.
It is a brilliant way to get the best advocates or in today's corporate speak "evangelists" to go out into the Internet universe and promote your company for free. This particular "Action Club" is made up of 50 of the most active members/sellers of Bonanzle. These members are ready to promote the company at a moments notice and they are happy to do it simply because they are aware of the effect of community marketing.
The tasks these select members perform change from week to week. Most certainly they will be more effective as a group of 50 marketers than if they were only one or two. It is a brilliant idea and I applaud Bill and Mark at Bonanzle for hatching it before our eyes.
Here are some of the specifics of the club:
Each week, every BAC member will be given one actionable objective to help Bonanzle grow. The task will never take more than 20 minutes of your time. Some examples of a BAC objective might include: post a comment about Bonanzle on a specific forum or blog; email a specific media person to tell them to feature the site; or Digg some article about the site.
We will email you at the beginning of each week to let you know what the week's action objective is. The objective will also show up in the list of BAC objectives (accessible via "My Bonanzle"). When you complete the objective, you check it off your list, and your karma + Bonanzle cred increase a notch.
We should be clear that joining the BAC is an important commitment. If you are considering signing up, you should be willing and ready to follow through on the objectives. We are limiting enrollment to 50 people, so that we only keep people on board who feel that Bonanzle is worth 15-20 minutes of their time per week.
I became aware of this new marketing initiative through the comments section of this blog. Suddenly I was innundated with positive comments about Bonanzle coming through my Blackberry. Apparently the Trading Assistant Journal was listed in this weeks to do list for the BAC.
Taking a cue from politics I can certainly the power of many when it comes to getting out the word, either for a company or candidate.
Congrats to Bonanzle!