Archive | October, 2008

Advertising & Promotion and Seth Godin – New Marketing

In my view, using the power of content and information in a small business is the new marketing plan. Inform, entertain, teach, share and contribute. Your customers want to know they can trust you, your customers will go where they can find out more information about your products. If you do not have a place for them to find that information, your customers will go elsewhere.

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External Industry Perception – Opinion Matters – eBay

I have not seen how it works, but apparently ITS’s VINterchange system has the capability of automatically populating eBay listings with all of the OEM parts information needed to sell these parts to the public in a fast and efficient manner. This could revolutionize the used auto parts industry on eBay motors.

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The Truth About eBay 2008

The core eBay business is still active and alive, the patient is with us, physically if not in spirit. We can see something is wrong, our trusted friend is not quite the same, we know deep down there is a change coming that we do not want to think about or speak about…

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