When scanning Randy Smythe's blog - "My Blog Utopia" I came across a post by "BMX" (i.e. Best Match Expert) on a new blog "Dollars and e-sense".
The post (The reasonable person, does this include eBay buyers?) has many very valid points regarding the eBay Buyer and the worlds view of eBay as a shopping venue. Mainly the article therorizes eBay is perceived worldwide as a place to find incredible, unreasonable, bargains.
Essentially, BMX is pointing out what most eBay sellers already know about the eBay Auction shopper. They all are looking for unreasonably good deals. I think the same can be said for a majority of the one of a kind and collectible eBay auction sellers.
Many sellers come to eBay expecting to find incredible profit from items listed at 99 cents. It is no surprise really when you factor in the multiple high profile media reports of outrageous profits made from seemingly mundane items found in everyday locales.
The facts of the matter are much different.
Rare and valuable merchandise is available in the deep nooks and crannies of attics and garages, but repeatable, profitable merchandise is what builds a sustainable business.
As a Seller, are your expectations reasonable?
- Do you expect more profit from your merchandise than is reasonable?
- Are you expecting to hit a home run on every listing, only to be disappointed?
- Do you blame the buyers for thinking in much the same way as yourself, only with the opposite expectation?
For some sellers it is time to think hard about the buyers, think about the expectations of the buyer and then evaluate your own expections. Are you offering the buyer what they want? Offering what the buyers want is the only way to succeeed on eBay or in any merchandising pursuit. Lets be reasonable...
www,freedictionary.com defines the word reasonable here:
Read the excellent post about eBay buyers expectations by: BMX here: