Scot Wingo has put together a great post today...
detailing the ways buyers can take advantage of all the promotions eBay is flooding the market with... Coupons, partnerships with MSN search and other offers... Save over 30% on some purchases... Check out the story at the link below.
Anyone See A Surge in Sales From This?
As an aside, I would like to ask my readers if they are experiencing any surge from these new offers eBay is placing in the marketplace?
Has anyone noticed the MSN connection yet in real sales figures?
I can only assume this kind of promotion is a positive for sellers, but of course this evaluation would only be accurate if it actually works.
If eBay continues to leverage it's present clout to forge partnerships with search related marketplaces and offer incentives outside of eBay, continued participation in eBay as a seller may in fact be a good strategy once all of these changes in the system and the internal marketplace shake out.
Let me detail why:
- New standards for sellers will eventually remove the bottom feeder sellers and scam artists. This will help in two ways: One, increase buyer confidence in the site and : Two, reduce competition in most categories for the buyers. Fewer sellers will equal higher sales for those who remain.
- Increased exposure in search, even if it is just MSN, will increase traffic to the site. Obviously this is the main reason for including an eBay store in your eBay business strategy, to get that exposure outside of eBay in search across the board (Google, Yahoo & MSN).
Some will say these new incentives only add to our costs as sellers and will eventually result in another fee increase. Others will claim this is a desperate effort by eBay to increase traffic to the site and keep Wall Street happy... I say I want to know if it will work to help my bottom line.
The link to Scot Wingo's great post on saving money is below.
Next... More coverage of the recently ended eBay Live 2008 - I have about 10 articles in the works and they will be found in several locations. Here, All Business Auctions Blog, iBusinessLogic Blog, and possibly a new Frooition Blog I am working on.