eBay Heroes – Another eBay Live Cutesy Theme, Gone Awry

eBay HeroeseBay Live is always a little kooky...

Scot Wingo woke me up to that fact in his blog post this morning about the newest eBay Live 2008 theme:

eBay Heroes

Scot characterises the depiction of these "heroes" in his article, so I won't go there...

What I see here is a company which can not seem to craft a cohesive message.

To me, eBay Live should always be, first and foremost, a place to get business done and to learn about the business of selling and buying on eBay.

This year, with the changes in upper management, I thought I had heard a new more business like tone being projected from the altar.

Apparently that tone is just a puff of hot air...

If the message is big business merchandising and improvement of the buyer experience, I would think eBay would start by improving the seller experience at this, the last ever eBay Live.

In the past, one of my main gripes about eBay Live was that it seemed to be run by the same people who organize frat house parties and volleyball tournaments. 

eBay Live should have always focused on improving our business, on getting the sellers information they need to succeed. Not on fuzzy IT's and Goofy Comic Books

Focus on optimizing the time spent in the conference halls, take a cue from Scot Wingo and his team at Catalyst where fun can be had, AFTER the business of learning about business is done for the day. 

I've never experienced a real business like atmosphere at eBay Live simply because of all of the previous goofy promotions similar to this years eBay Hero's Comic Book.  Fuzzy IT stick on's, special pins, scavenger hunts and now the search for comic book heroes. 

I spend my hard earned money travelling to eBay live to get answers for my business.  I am sorry, but adding to my collection of pins, or searching for comic book stickers to get the answer to a made up story with questionable heroes is not part of my time allotment for the task at hand.

It seems multitudes of convention attendees before me have determined that large gatherings of people joining together for the purpose of meeting and communicating about their industry should turn into a college frat party, but for some odd reason I had a glimmer of hope that with eBay's new focus on the big business aspects of its platform, a more business oriented atmosphere would prevail this year at eBay Live 2008 Chicago.

Fun is all good, but some of these promotions at eBay Live have always seemed to me to be more of a 3 card Monte type of game... Keep the eye on the cup, and off of the real issues. 

I am coming to Chicago to find answers, to meet like minded business people, to meet real clients and to write real articles about those types of people.  I really don't expect to have much time for silly eBay comic book heroes games. 

Speaking of doing business at eBay Live... Check out the article on ABA-Blog about a nifty shipping packaging vendor who will be there offering an affordable Air Cushion bag system for small shipping departments.  That's the kind of information we go to eBay Live for!

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0 Responses to eBay Heroes – Another eBay Live Cutesy Theme, Gone Awry

  1. vzaar Jamie June 11, 2008 at 8:52 am #

    Interesting blog Scott and I have to wonder, having presented at Live from an eBay perspective, how many times they can keep churning out this style of presentation?

    I know that eBay does convene with the bigger sellers at other events but these events are beyond their control to some extent. I’d much rather see a more business seller focused event that matches the direction John is steering the company.

    That said, the vzaar.com team, will be there happy to chat to any seller keen on the idea of including video on their listings!

  2. Scott Pooler June 11, 2008 at 8:58 am #

    Thanks for your comment Jamie,

    I am sure many people will be treking to Chicago to meet with people and companies just like yours.

    I just wonder, do those same people really need comic book distractions as an added incentive??

  3. Sue @ TameBay June 11, 2008 at 9:43 am #

    Totally agree with you, Scott; it’s costing me a fortune to come from France, and I’m frankly not interested in comic books when I get there. TBH, I thought this kind of nonsense would have left with Meg.

  4. Scott Pooler June 11, 2008 at 9:46 am #

    Thanks Sue,

    I hope we get a chance to meet at EBL – Do you twitter?

    Follow me at http://twitter.com/scott_pooler and we will find some time to chat….

  5. Cliff Aliperti June 12, 2008 at 12:19 am #

    Kind of sad, as they continue to suck as much fun out of the site as they possibly can that they keep trying to keep up this eBay is fun personality from 10-plus years ago.

    It’s a corporate kind of fun that’s so commercialized and sanitized that it’s only entertaining for people who are a long way from the 18 years of age you’re supposed to be to use the site!

    Let’s have fun but not offend anybody or distract from our overall message.

    Eh, sorry for the rant, I’m usually pretty eBay positive, but I really hate this stuff. I like the kind of fun that puts more money in my pockets, things like StumbleUpon integration or a bigger push for Best Offer are the things I think would make eBay fun.

    I won’t be there, but I really look forward to all of the blog postings coming out of Chicago, that should be fun reading at least!

  6. Henrietta June 13, 2008 at 1:11 am #

    It will probably be the last precisely because the current powers-that-be are not comfortable with the forced jollity, Butlins Holiday Camp atmosphere. If they were not so out of touch with their customer base they might, just possibly, figure out that we don’t want it either. (Sue, you might want to try a ‘Wakey Wakey Rise and Shine’ unless you are too young to remember that.)

    This gang will be far more comfortable with 20 minute prepared speeches to a selected group followed by very short Q & A sessions in which they can tell you “we are listening to you and we will be watching that” and then go back home and ignore you again.

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