eBay Live is always a little kooky...
Scot Wingo woke me up to that fact in his blog post this morning about the newest eBay Live 2008 theme:
Scot characterises the depiction of these "heroes" in his article, so I won't go there...
What I see here is a company which can not seem to craft a cohesive message.
To me, eBay Live should always be, first and foremost, a place to get business done and to learn about the business of selling and buying on eBay.
This year, with the changes in upper management, I thought I had heard a new more business like tone being projected from the altar.
Apparently that tone is just a puff of hot air...
If the message is big business merchandising and improvement of the buyer experience, I would think eBay would start by improving the seller experience at this, the last ever eBay Live.
In the past, one of my main gripes about eBay Live was that it seemed to be run by the same people who organize frat house parties and volleyball tournaments.
eBay Live should have always focused on improving our business, on getting the sellers information they need to succeed. Not on fuzzy IT's and Goofy Comic Books
Focus on optimizing the time spent in the conference halls, take a cue from Scot Wingo and his team at Catalyst where fun can be had, AFTER the business of learning about business is done for the day.
I've never experienced a real business like atmosphere at eBay Live simply because of all of the previous goofy promotions similar to this years eBay Hero's Comic Book. Fuzzy IT stick on's, special pins, scavenger hunts and now the search for comic book heroes.
I spend my hard earned money travelling to eBay live to get answers for my business. I am sorry, but adding to my collection of pins, or searching for comic book stickers to get the answer to a made up story with questionable heroes is not part of my time allotment for the task at hand.
It seems multitudes of convention attendees before me have determined that large gatherings of people joining together for the purpose of meeting and communicating about their industry should turn into a college frat party, but for some odd reason I had a glimmer of hope that with eBay's new focus on the big business aspects of its platform, a more business oriented atmosphere would prevail this year at eBay Live 2008 Chicago.
Fun is all good, but some of these promotions at eBay Live have always seemed to me to be more of a 3 card Monte type of game... Keep the eye on the cup, and off of the real issues.
I am coming to Chicago to find answers, to meet like minded business people, to meet real clients and to write real articles about those types of people. I really don't expect to have much time for silly eBay comic book heroes games.
Speaking of doing business at eBay Live... Check out the article on ABA-Blog about a nifty shipping packaging vendor who will be there offering an affordable Air Cushion bag system for small shipping departments. That's the kind of information we go to eBay Live for!