eBay is making changes
The recent changes in eBay have been well documented and yet more are sure to be announced in the coming months. These changes could be positive for the eBay community as a whole (removing under performing sellers) but some sellers on the site are bound to be looking for other options.
Some sellers appear to be thinking the changes on eBay may not fit into their specific business plan, or the sellers may find that their business practices no longer fit into eBay's new plan. A majority of the eBay sellers will continue to succeed on eBay...
In any case, it is always prudent to be aware of other available channels offering auction and fixed priced goods to the public. Diversification is a meaningful term used by more than stockbrokers.
No matter where you list your items for sale, as a seller it is in your best interest to promote your own merchandise online. Just placing an item in a channel such as eBay and hoping it will sell is not the most effective marketing plan. There are many ways to send traffic to your own merchandise, no matter if it is listed on a standalone eCommerce website, eBay or one of the other channels such as OnlineAuction.com.
Promote your own listings with these simple suggestions...
- Start a blog - Use this online property to promote the products you sell in a passive way. Describe how the products work and offer third party reviews. Share stories about how the product has been used or solicit and share customer testimonials for your products. All of this content will give the buyer more information than they are normally used to seeing, and you know buyers are searching for information. Give them your information and then send the buyer to your product. This is not manipulative or underhanded as long as the information you provide is truthful and useful. Give the buyers more than they expect and they will buy from you.
- Comment on other Blogs and in Forums - These comments should add to the conversation and bring value to the other blog property or forum. Find out where people are discussing topics related to your products and then add insight and information in these places. Any link you add should not go directly to a product unless asked. When you link, link back to relevant information in your blog.
- Promote the community - The sellers at OnlineAuction.com have done this with the grassroots effort to promote an idea which has spread like wildfire. The OnlineAuction.com sellers Rummage Sale truly exemplifies the core values of the community mall aspect of selling online in a specific venue. eBay had this feeling of community at one time and now it seems the members of OLA are trying to join together to recreate the best of what eBay had to offer in the early days. The OLA Rummage Sale has started from within the community of sellers, not as a channel sponsored event. These sellers want to bring attention to themselves and one another to help insert the OnlineAuction.com site into the buyers' consciousness.
I am a member of OLA as a seller (new member) and I find the comraderie of the site refreshing and infectious. With some more exposure and regular outside promotion by the members, it could one day become one of the best places for sellers to go outside of eBay for auction style selling.
We all need options...
OnlineAuction.com Sellers Hold Huge Rummage Sale
In a grass-roots push to publicize the online auction site they now call home, members of online auction site OnlineAuction.com (OLA.com) are holding a Rummage Sale. The sale which will run from through features name brands, antiques, collectibles and miscellany, all of which will start at 99 cents with no reserve!
The ambitious OLA members, many of who came to the site from industry giant , came up with the idea themselves, organized it themselves and sold the idea to more than 300 of their fellow members who have all pledged to list at least 10 items each. Spokespersons say that many of the sellers will be listing much more and that a special category has been created just for the sale.
Their unusual tactic came as no surprise to CEO Chris Fain who has come to expect site members to show initiative. Fain says, "Thanks to our members OnlineAuction.com is experiencing the fastest rate of growth ever."
OLA has no listing or selling fees. Sellers join for a low monthly or yearly fee and may have direct contact with buyers. Feedback remains a two-way street.
For more information or to join in the OLA Rummage Sale: