Trading Assistant Journal

Email marketing is a vital and essential tool in the Internet marketing toolbox. Getting your prospect's email address is just part of the problem; what to do with that valuable information after you attain it is the most important aspect of the equation.

To organize, maintain, market to and keep a growing email list interested, we suggest utilizing the tools provided by a company like Constant Contact.

Our partner company, All Business Auctions, has recently become a business partner with Constant Contact. I met Lisa Sparks, the South Florida Regional Director for Constant Contact, at a recent conference of eBay sellers. I was impressed with Lisa and her very animated presentation of the Constant Contact product...enough to ask if All Business Auctions could offer the Constant Contact services to our clients. Lisa was more than pleased to help us help our clients with the very important task of managing an email marketing campaign and surveys from an easy to use application.

To my knowledge, Constant Contact is the only email marketing and survey management company actively working to improve their product for eBay sellers. Staying in contact with your buyers through more efficient and attactive methods than the simple tools eBay provides can increase sales and customer retention. Take a moment to look at what Constant Contact offers.  I think you will find the tools and the service impressive.

SpeakUp!^SM Email Marketing by Constant Contact makes it easy to create professional-looking emails—fast and with no technical expertise. With more than 300 easily customized email templates, a step-by step Email Wizard and a point-and-click interface, you can create high-impact email newsletters and promotions in just minutes. And with Constant Contact, it's easy for you to manage your contact email lists and measure results.

Free 60 Day Trial 

Get familiar with SpeakUp! Email Marketing's features!
Try SpeakUp! Email Marketing free for 60-days.

Email Campaign Creation

• Preview and test your emails
• Forward-to-a-friend with subscribe option
• Permission reminder
• Spell check in 12 languages
• Anti-Spam check
• Easy send scheduling

• Step-by-step Email Wizard
• One-screen editing / preview
• Drag-and-drop simplicity
• Color and font toolbar
• Text formatting
• Personalization option

Email Campaign Templates

• Multi-language email template footer
• Automatically generated text version
• Insert images and links option
• Insert Survey link option
• Insert coupon option
• PayPal click-to-buy option
• Amazon ASIN promotion option
• Advanced feature: edit style sheet

• Over 300 customizable templates
• Email newsletter templates
• Email promotions templates
• Email cards templates
• Email event invitation templates
• Holiday & seasonal theme templates
• Industry theme templates
• Custom template option

Email List Management

• Multi-language email template footer
• Automatically generated text version
• Insert images and links option
• Insert Survey link option
• Insert coupon option
• PayPal click-to-buy option
• Amazon ASIN promotion option
• Advanced feature: edit style sheet

• List import: file or manual
• Microsoft® Outlook® & Outlook Express® Quick Import plug-in
• Create up to 15 custom fields
• Bounce and permission management
• List segmentation functionality
• "Do not mail" list management

Image Hosting

• Image resizing
• Host up to 5 images free
• Premium Image Hosting (optional)

• Image library
• Unlimited image folders
• Email campaign usage details
• "Thumbnail" preview

Tracking & Reporting

• Opt-out tracking
• Benchmarking tools
• Real-time tracking

• Summary and detailed reporting
• Open & Click tracking
• Track sent emails
• "Thumbnail" preview

Email Archive Hosting (optional)

• Archive homepage customize options:
• Manage archived emails displayed
• Insert image or logo option
• Header/description text blocks option
• Insert visitor sign-up form option

• Hosted "sent email" archive
• Hosted, customizable archive homepage
• Individual archive email text link
• Clickable archive homepage button

Email Delivery

• Above-average U.S. email inbox delivery
• "Draft," "send now," or "schedule" options
• SafeUnsubscribe management
• Unsubscribe comments box
• ISP Relations Team

• Dedicated compliance Team
• Automatic format testing
• Anti-Spam leadership & compliance
• Strong permission-based policies

Website Features

• Visitor sign-up banner, welcome email
• Visitor sign-up daily or weekly report
• "Send page to a friend" link, form, email

• Gift reminder link, form, and email
• "Refer a Friend" banner
• Optional archive homepage button

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With ListenUp! Survey you can:

• Create online surveys in a snap with our easy-to-modify, prewritten online survey templates
• Get your survey out fast with our easy-to-use Survey Wizard
• Invite your contacts to take your survey with built-in survey email invitations,
  or place a survey link on your website
• Get results fast with instant response tracking and reporting
• Engage your website visitors with interactive polls
• Get help, every step of the way, with FREE personal coaching & support

Creating online surveys is that simple!

Retail Promotion

Bella of Cape Cod

Tags: All Business Auctions, constant contact, eBay eMail, email, email lists, eMail Marketing, Lisa Sparks, survey marketing